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P.O. Box 85518 
Lincoln, NE 68501-5518 


August 12, 2011 

Volume 33 Number 16 

Address Changes: (800) 334-7458 or Fax: (402) 479-2193 
Advertising Sales: (800) 247-4880 or Fax: (402) 479-2104 

Products, News & Information Data Centers Can Trust. Since 1979 

In This Issue... 


Future-Proofing Your 
Data Center 

What do you need to 
make sure your data 
center is ready for future 
demands and changes 
in storage, networl<ing, 
power, and other areas? 
We tall<ed with some insid- 
ers to find out. 

Storage That's Built To Last 21 

Plan For The Servers You'll Need Tomorrow 22 

Future-Proofing Your Data Center Networking 23 

Powering Your Data Center's Future 24 



■ As data centers continue to reap the performance 
and cost-saving benefits of virtualization and cloud 
technologies, data center managers find themselves 
grappling with environmental issues created by 
increased demands on infrastructure page 1 

■ Sensaphone's ll\/IS-4000 enterprise monitoring system 

is based on a 1 U host unit that can be expanded with nodes 
for additional wired or new wireless sensors page 1 3 

■ Once installed, PDUs and UPSes do not just run by 
themselves — they require diligent upkeep and mainte- 
nance to run reliably page 1 4 

■ Product Spotlight: 

Cable Management page 16 

■ Product Spotlight: 

Portable Cooling page 18 


■ Recent research confirms what many have sus- 
pected for a long time: Smartphones are ripe for 

cyber attacks. There are other inherent security risks, 
as well, such as losing phones that hold sensitive data 
and infected apps page 1 


■ We inten/iewed Guro Rao, an IBM Fellow and chief 
systems engineer for the IBM Systems & Technology 
Group, about how IBM has helped to evolve the 
world of IT, as well as where the company believes the 
data center is heading in the future page 26 

■ The RM417 from Chenbro is a double-sided 
storage server chassis that's designed for 

easy maintenance page 27 

■ Buying Guide: Blade Servers page 27 

■ Product Spotlight: Blade Servers page 28 

■ Developing a server fault-tolerance strategy 

needn't be expensive and can offer IT managers 
great peace of mind page 30 

How Virtualization 
& The Cloud Impact 

New Challenges Await Data Centers 
Deploying These Innovative Technologies 

performance and cost-saving benefits of 
virtualization and cloud technologies, data 
center managers find themselves grap- 
pling with environmental issues created 
by increased demands on infrastructure. In 
turn, challenges around monitoring quickly 
become apparent as conventional methods 
can show their age when confronted with 
these newer technologies. 

"As we continue to see an increase in 
virtualization and cloud computing adop- 
tion, monitoring the conditions in the 
data center will also become increasingly 
more important," says Brett Femrite, sales 
manager for Rackmount Solutions (www On the flip 
side, cloud computing and virtualization 
can also actually aid in environmental 

Spikes in heat can be more prevalent in 
virtualized environments, where equipment 
is typically working harder than it would be 
in non-virtualized data centers. 

The cloud has given data center manag- 
ers the ability to monitor their environ- 
ments from remote locations with full 
control through alerts and the ability to 
make on-the-fly changes. 

State-of-the-art environmental sensors can 
help target problem areas in equipment run- 
ning virtualization or cloud technologies. 

Key Points 

monitoring by providing data centers with 
more flexibility and options. 

Virtual Variances 

The influx of virtualization into today's 
data centers is undeniable, thanks to the 
technology's ability to make the most out 
of existing hardware. According to Dave 
Ruede, vice president of marketing at 
Temperature @ lert (www.temperaturealert 
.com), whether virtualization is used in net- 
work, storage, or server varieties, in all cases 
hardware is commonly being asked to per- 
form more than one task at a time — that is, 
run a virtual operating system on a computer 
already running a primary operating system. 
Go to Page 12 

Knowledge Is Power 

Educate Employees About Mobile Phone Security Before Problems Set In 

Recent research confirms what many 
have suspected for a long time: Smartphones 
are ripe for cyberattacks. There are other 
inherent security risks, as well, such as los- 
ing phones that hold sensitive data, infected 
apps, and the ease with which users' where- 
abouts can be tracked through GPS. 

The bigger problem is that too many smart- 
phone users either don't understand the risks 
or simply believe that their phones are imper- 
vious to attack. Being unaware or uncon- 
cerned about security issues when using a 
personal smartphone is bad enough, but today 
many phone owners are using their personal 

smartphones for business. Even when the 
company provides smartphones for work use, 
employees have been known to use them for 
matters totally unrelated to their job duties. 

With the smartphone, the lines between cor- 
porate and personal have become very blurred. 
This phenomenon may have begun when com- 
panies allowed employees to use business- 
owned laptops outside the office, but Patrick 
Luce, director of consultative services at Vector 
Resources (, says there is 
a major difference between the two. "A lot of 
companies have a good read on laptop security 
Go to Page 12 

Key Points 

Smartphone users may not be aware of 
the security risks that exist, or they may 
simply assume that their phones are safe 
from attacks. 

Establish policies that outline proper usage 
and security measures and then communi- 
cate those policies to employees. 

Seminars, knowledge bases, and regular 
email tips are effective means of commu- 
nication and education. 

Tfie home page is frequently updated with 
new articles and hardware news to help you keep current. 
Visit today. 

Page 2 

August 12, 2011 

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Also In This Issue... 


■ The AberSAN Z-Series from Aberdeen is designed 
to provide SAN enterprise storage environments with 
a scalable storage system that's as intuitive to use 
as network-attached storage page 31 



■ Years ago, if you walked through an enterprise, 
you'd mostly see PCs on employees' desks. Step into 
an office today and you'll see PCs and Macs, proof 
that more enterprises are integrating the systems into 
the same environments page 32 

■ Developing applications for tlie cloud brings a 
host of new concerns to the table. Is your team pre- 
pared to support users on a new platform? page 33 


■ Research groups have been touting the conver- 
gence of SANs and LANs at the enterprise level. But 
the approach isn't for everyone page 34 



■ Communication is key to any successful business, but 
it can ironically serve as a hindrance when employees 
rely on disparate communication mediums. Although 
unified communications can boost business productiv- 
ity, it remains critical to choose the right UC tools and 
properly implement them page 36 


■ Buying Guide: Data Center Cleaning Services 37 

■ Product Spotlight: 

Data Center Cleaning Services. 

.page 38 

■ Even if a lack of money or manpower is not an issue, 
a consultant can help enterprises complete projects on 
a much cheaper budget compared to what hiring new 
staff or extra training would otherwise cost page 40 


■ As more and more data processes and applications 
are getting outsourced to colocation facilities and 

SaaS and cloud providers, plenty of IT people worry 

it's only a matter of time before their own jobs 

get outsourced page 41 

■ Electronic health record systems are being 
implemented around the world, and they are im- 
pacting data centers at health institutions. Where 
are we sitting with implementation? And what are 
the biggest challenges healthcare data center and 

IT managers are facing? page 42 

■ Although buying used or refurbished equipment 

can be a great way to get good gear while keeping costs 
down, it can also be a treacherous experience thanks to 
counterfeiting. But there are ways to protect yourself and 
your company from getting bogus goods page 43 


I AMD Takes Market Share From Intel 

A study from Mercury Research found that, 
while Intel maintains a dominant share of 
the global microprocessor market, AMD saw 
its market share grow during the second 
quarter. AI\/iD's share increased to 19.4%, 
up from 17.8% during the same quarter 
last year. Intel's fell to 79.9% from 81.3% a 
year ago. Mercury Research says that AMD 
benefited from growing demand from PC 
manufacturers for its Fusion processors, 
which cost less than comparable Intel chips. 

AMD shipped about 12 million of the Fusion 
processors, including the new Llano, during 
the quarter. Despite the dip in market share, 
Intel says its new Core 13, 15, and 17 chips 
are selling well. 

I Samsung, Apple Now Lead Nokia 
In Smartphone Sales 

Apple and Samsung sold more smartphones 
than Nokia in the second quarter, taking the 
top two spots in the worldwide smartphone 
market. Apple sold 20.3 million iPhones in the 
second quarter, more than double the amount 
from the same quarter in 2010. Samsung 
shipped 19.2 million units in the second quar- 
ter, a significant jump from the 3.1 million 
units it sold during the second quarter of last 
year. Nokia shipped 16.7 million smartphones 
during the second quarter, down 30% from a 
year ago. Apple now leads the smartphone 
market with an 18.5% share, followed by 
Samsung with 17.5%. Nokia is now third in 
market share with 15.2%, a drop from the 
38.1% it held a year earlier. 

I Data Centers Use Less Power 
Than Expected 

A report from a Stanford University pro- 
fessor found that data centers are using 
much less electricity than expected 
because of the weak economy and 
new power-saving technologies. 
Consulting professor 

Jonathan Koomey 
found that the 
actual number of 
servers in use 
is fewer than in 
2010 predictions 
because the 2008 
recession reduced 
demand for computing. 
More efficient processors 


This information provides a quick glimpse of current and historical stock 
j^^^^^ J^j^ prices and trends for 13 major companies in the technology market. 

1 Company 


Year Ago 

July 21 $ 

Aug. 4 $ 

% change from 1 
previous issue 












T 2.56% 

OA Technologies 





T 9.72% 

Cisco Systems 





T 9.36% 






T 12.33% 






T 4.86% 






T 10.18% 






T 7.26% 






T 8.59% 






T 6.07% 






T 4.25% 






T 11.06% 

Red Hat Software 





T 11.84% 






▼ 9.99% 

NOTE: This information is meant for reference oniy and shouid not be used as a basis for buy/seii decisions. 

and technologies such as server virtualiza- 
tion have also reduced data center power 
consumption. According to the report, world- 
wide data center electricity use grew 56% 
between 2005 and 2010. Power consumption 
in U.S. data centers rose 36%, which goes 
against a 2007 EPA report that predicted a 
doubling in the power consumption of U.S. 
data centers during those years. 

I Customer Service Weak 
Despite Health IT Efforts 

Accenture released "The 7 Things Your 
Health Insurance Customers Are Not Telling 
You," a report that details the lacking custom- 
er satisfaction with U.S. health insurers, even 
after health IT implementations. Tech invest- 
ments including Web and mobile applications 
and automated phone systems have done 
little to help customer experience, according 
to Accenture. A mere 11% of respondents 
strongly agreed that increased technol- 
ogy helped customer service. And although 
respondents were generally satisfied with 
their health insurance companies, many do 
not feel a loyalty to that provider. The study 
revealed that companies are not meeting cus- 
tomer expectations, and survey respondents 
indicated that quality of service is more impor- 
tant than price. 

I Smartphone Sales 
Take The Lead At AT&T 

Sales figures for AT&T smartphones are out, 
and the results are encouraging. For the sec- 
ond quarter, half of their post-paid customers 
were smartphone holders. This was a gain of 
35.8% from 2010. For that same quarter, 5.6 
million smartphones were sold, including 3.6 
million iPhones. It is worth mentioning AT&T 
reached this figure in spite of the fact that the 
iPhone became available through Verizon 
Wireless five months ago, and it was expected 
that there would be a flight of AT&T subscrib- 
ers to the competitor. Smartphone platforms 
for AT&T in general saw major improvement 
as well, along with "branded computing" items, 
such as tablets, MiFi mobile hotspots, and 
laptop modems. 

I Google Buys Dealmap 

Google will acquire Dealmap, a startup that 
aggregates daily and local deals. The terms 
of the deal were not disclosed. Dealmap, 
based in Menio Park, Calif., and founded 
in May 2010, collects deals from about 450 
sources and then organizes them by loca- 
tion on its Web site and on location-aware 
mobile apps for iPhone and Android. The 
company has about 2 million users. Google 
attempted to break into the daily deals 
market by acquiring Groupon last year, but 
Groupon rejected the $6 billion offer. Google 
recently launched its own daily deals service, 
Google Offers, in Portland, New York, and 
San Francisco. 

The home page Is frequently updated with 
new articles and hardware news to help you keep current. 
Visit today. 

August 12, 2011 

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August 12, 2011 



Providing The Latest Insight & Information 
From Leading Research Firms 

Comparing & Contrasting 
PC Sales Reports 

Two of the major IT research groups released their second-quarter worldwide PC sales reports 
recently. Results were similar, with both research groups indicating there are signs of good sales 
ahead for the PC market. 

Gartner: Still In A Period 

'The market is shifting to modest, but steady, growth," says MIkako Kitagawa, Gartner principal 
analyst. "The slow overall growth indicates that the PC market is still in a period of adjustment, 
which began in the second half of 2010." 

Vendors are facing a number of issues, Kitagawa says, including significant inventory buildup, 
changes to product mixes, growth in emerging markets, and the need to shift resources from 
mature consumer markets. 

Gartner's Top 5 Vendors 

Vendor Year-Over-Year Growth 

Spending Still Reigns 

Worldwide PC shipments were up 2.6% during the second quarter, IDC says, with the 
United States and Western Europe among the weaker regions. "These preliminary results 
continue to reflect pressure from competing consumer and business products as well as 
cautious spending," says Jay Chou, IDC senior research analyst. 

In the United States, the PC market is contracting in part because of softening demand 
from corporate buyers, says IDC research analyst Rajani Singh. The second half of this 
year should show "mid-single-digit growth rates," Singh says. 

IDC's Top 5 Vendors 

Vendor Year-Over- Year Growth 








I GE Pushes 

For Holographic Discs 

GE announced that it is moving forward with 
plans to introduce 500GB holographic opti- 
cal discs. Blu-ray Discs and DVDs can only 
store information on the surface of the disc, 
but GE's technology uses a disc's entire sub- 
strate to hold three-dimensional holograms 
that store data. The discs offer the same write 
speed as BDs but have 20 times the storage 
space, according to GE. The company says 
in the next few months it plans to license the 
technology to manufacturing partners, which 
would be responsible for building the drive 
technology to write to and read the discs. 

I Change At The Top 
At Palo Alto Networks 

Palo Alto Networks has announced that Mark 
McLaughlin, former president and CEO of 
Verisign, will become its new president and 
CEO in August. Palo Alto is a network secu- 
rity firm in the middle of a strong growth peri- 
od and has featured a bookings run rate in 
excess of $200 million, more than a year of 
positive cash flow, and a doubling of employ- 
ees in the past year. McLaughlin already has 
some experience at the top, having served 
as CEO at his former employer since August 
2009. Palo Alto's previous CEO, Lane Bess, 
departed in December. 

I Windstream Buys Paetec 

Windstream announced that it will acquire 
telecom services provider Paetec for $891 
million. Windstream also agreed to take 
on about $1 .4 billion of Paetec's debt. The 
acquisition will add an additional 36,700 miles 
of fiber to Windstream's network, as well as 
seven data centers, giving Windstream a 
nationwide fiber infrastructure and greater 
capabilities in data center services and cloud 
computing. Windstream said the deal will 
yield about $100 million in annual cost sav- 
ings and increase cash flow during the first 
year of consolidation. The deal is expected to 
close within six months. 

I Google+ Experiences 
Strong Growth; 
A Likely Competitor 
In Social Networking 

After just one month, Google+, Google's first 
social networking site, has obtained 20 mil- 
lion users. Although the site is invitation-only 
at the moment and still in beta, 10 million 
users joined the network in the first week 
alone. The Google+ network has asked that 
enterprises and organizations wait for the 
business version, which is currently in trial 
stages with a few select participants. Analysts 
estimate Google+ will be a major competi- 
tor for Facebook, Linkedin, and Twitter, as 
it is entering the market with a combined 
approach to social networking and has the 
support of millions of consumers already 
using Google products. 

1 Safari Gains Ground 
In List Of Top Browsers 

Net Applications released its Net- 
MarketShare data report, which indi- 
cates the browsers dominating the 
market. Internet Explorer is still on top 
with a 52.8% market share, a figure 
that has slipped from about 67% two 
years ago. Firefox remains in the No. 

2 slot, but has also lost market share 
over the past few years. Relative new- 
comer Google Chrome continues to 
steadily take market share, currently in 
third place with a 13.5% share. The big- 
gest surprise is perhaps Apple's safari 
with just over an 8% share — the largest 
usage increase ever for the browser. 
Net Applications revealed that iOS 
devices helped to boost Safari usage; 
these mobile devices account for one- 
third of the browser's total share. 

I Twitter Obtains IVIajor Funding Deal 

Twitter recently announced in its blog that it 
has received "a significant round of funding 
led by the venture firm DST Global, with the 
participation of several of our existing inves- 
tors." Although the exact investment amount 
was not officially released, Web reports spec- 
ulate an estimated $800 million deal. The 
social media site has seen rapid growth in 
the past few years, now employing more than 
600 people and boasting more than 1 million 
registered Twitter apps. The investment will 
likely buy out current shareholders and help 
the company to expand globally. 

I IDC Drops Estimated 
Processor Shipments 

After originally forecasting a 10.3% growth 
in processor shipments this year, IDC low- 
ered that estimate to 9.3%. The 1% drop 
in estimated processor shipments is due to 
floundering laptop sales in major markets, 
including the United States and Europe. The 
company monitors microprocessor shipments 
from AMD, Intel, and Via Technologies. 
It was noted that although Intel holds the 
majority of processor market share, AMD 
took share from the company in the last 
quarter. IDC analysts previously speculated 
that popular new devices such as tablets and 
smartphones are hindering PC sales, along 
with the lackluster demand for netbooks this 
year compared to last year. 

I U.S. Navy To Consolidate IT 

The U.S. Navy plans to implement a con- 
solidation plan to reduce its non-tactical IT 
budget by 25%. The new NGEN, or Next 
Generation Enterprise Network, is expected 
to replace the NMCI (Navy Marines Corps 
Intranet). This new plan will allow the Navy 
to consolidate more than 80 data centers 
and move software to the cloud. The U.S. 
Army is also initiating cloud solutions; it is 
estimated this transition will save the military 
$100 million each year. These plans follow 
the White House announcement of a govern- 
ment-wide effort to close 800 data centers 
by 2015. 

I Video Consumes Mobile Bandwidth 

Video streaming, especially from YouTube, 
is taking up a significant portion of mobile 
bandwidth. According to a report from Allot 
Communications, 39% of global mobile traf- 
fic is allotted to video streaming. YouTube 
alone takes 22% of the bandwidth, which is 
up from its 17% share last year. YouTube 
now provides more than half, 52%, of all 
streamed videos. Other bandwidth-heavy 
tasks included file sharing (29% share) and 
Web browsing (25% share). IM and VoIP use 
also increased, with Skype heavily dominat- 
ing the mobile VoIP market. In total, mobile 
data use increased 77% from last year. 

August 12, 2011 

Page 5 


I Tech Groups Protest Internet Tax Bill 

Sen. Dick Durbin (D-lll.) and five other Dem- 
ocrats introduced tine IVIain Street Fairness Act, 
legislation that would require Web-based retail- 
ers to collect sales tax from their customers. 
The bill's proponents say that it is unfair that 
physical stores are required to collect sales 
tax when most Internet retailers are not. In 
1992, the Supreme Court ruled that states 
are not allowed to collect sales tax from busi- 
nesses with no physical presence in the state 
where the customer lives. Amazon and other 

large retailers have voiced support for the 
new bill, but some tech groups are opposed, 
saying it will create expensive obligations 
for small businesses looking to expand by 
selling online. 

I IBM Patents Acquired By Google 

Google's patent holdings have increased by 
1 ,000 as a result of a recent purchase from 
IBM. Google says the goal of the purchase 
is to protect the company from lawsuits 
and acquire "patents that are relevant to 
our business needs." The acquired patents 

cover a wide variety of areas, including 
fabrication and architecture of memory and 
microprocessing chips, servers and routers, 
relational databases, and object-oriented 
programming. This recent move follows an 
unsuccessful attempt by Google in April to 
purchase 6,000 patents from Nortel, ostensi- 
bly to buoy innovation at Google, particularly 
involving the Android mobile platform and 
Chrome OS and browser. 

I Suspect Charged 

In 'Topiary' DDoS Attacks 

British police have arrested the person they 
believe to have conducted DDoS attacks 
against the Web site of the Serious Organised 
Crime Agency, Britain's counterpart to the 
FBI. Jake Davis, 18, is alleged to be "Topiary," 
spokesman for the hacking groups Anonymous 
and Luiz Security, and was known to run a 
well-trafficked Twitter account that followed the 
DDoS attacks and data theft pranks of the two 
groups. He is charged with unauthorized access 
to a computer system, encouraging offenses, 
and two counts of conspiracy. Also questioned 
in the case was a 17-year-old whose name 
was not released. 

I Sales, Profits Up At Cognizant 

Outsourcing company Cognizant released results 
for the quarter ended June 30. The Teaneck, 
N.J. , -based company showed growth 
in revenue and profits. Ouarterly 
revenue was $1 .5 billion, an improve- 
ment of 34.4% over the same quar- 
ter last year. Net profit was 20.8% 
higher, as well, at $209 million. The 
company also added 7,1 00 employ- 
ees to its payroll. The company is 
now forecasting 201 1 revenue of 
more than $6 billion, an improvement 
of 32% over last year. 

I EMC Acquires Asankya 

Asankya, an application acceleration services 
and solutions developer, has been acquired by 
EMC. EMC didn't release details on the deal, 
but the company did say that it had "acquired 
some of the assets of Asankya and has hired 
some of its employees." Best guesses are that 
the deal lies in the $5 million to $10 million 
range. It is thought that EMC's push to acquire 
Asankya was encouraged by a desire to apply 
Asankya's parallel networking technology for 
cloud content delivery acceleration. Perhaps as 
a consequence, Asankya's Web site was taken 
down shortly after the acquisition. 

I Alcatel-Lucent Wins Patent Judgment 
With Microsoft 

Microsoft has lost its battle with Alcatel-Lucent 
involving a patent infringement case that has 
stretched out over the past eight years. In the 
suit, decided by a San Diego court, the software 
giant must pay Alcatel-Lucent $70 million for 
patent violations involving Outlook, among other 
products. The same court that heard the argu- 
ments in 2003 decided, in 2007, that Microsoft 
owed Lucent $1 .5 billion. Eventually, a new trial 
was ordered, and the settlement was reduced 
to $70 million. There's no word yet on an appeal 
by the Redmond firm. 

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August 12, 2011 


Passport Console Server 


The Processor P\\o\o Listings section 
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All products listed have been released recently, 
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anuTacturers: ■ 

Do you have a new product 
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connections, service processor connections to the leading 
server vendors and SMASH extensions to network-based 
access protocols. It is designed to work with industry 
leading power distribution units from Server Technology and 
APC. Use its advanced auditing and logging capabilities for 
regulatory compliance. Free up systems administrator time 
for planning and implementation. Use it in large data center 
racks, dark data centers, remote branch offices and closets. 

(877) 912-3444 j 

LogLogic LX, ST & IVIX 
Log I\/Ianagement Appliance v5.2 

LogLogic is serious about meeting the security concerns 
of the federal government, and its LX, ST, and MX Log 
Management Appliances now have achieved FIRS 140-2 
validation, which is required for any cryptographic product 
used in a U.S. government agency network. LogLogic's 
LX products help you investigate the present and recent 
past, with fast searching of indexed and non-indexed data 
and hundreds of template reports. ST appliances normal- 
ize, augment, and enrich your IT data to help you see your 
systems in new and insightful ways. MX appliances are all- 
in-one systems covering log management for compliance or 
VMware PCI compliance. 


o o 

(888)347-3883 j 

OCZ Technology Group 
Z-Drive R4 Series SSD 

Averna Proligent 
Test & Quality IUIanagement Appliance 

Averna's Proligent® Appliance is a modular and flexible suite 
of manufacturing test and quality management solutions 
that can be deployed easily and securely to multiple sites. 

Product engineering and 
manufacturing information 
coming from contract man- 
ufacturers, suppliers and 
sen/ice centers is aggregat- 
ed by Proligent and allows 
the OEMs to improve 
productivity and quality by solving design and manufacturing 
challenges. The Proligent Appliance provides superior vis- 
ibility into all test, repair, quality control, and shipping activi- 
ties in the supply chain to optimize quality, increase reaction 
times, reduce errors and RMAs, and improve manufacturing 
efficiency. By deploying Proligent, OEMs can also expect 
reduced operating costs and increased profit margins. 

(877) 842-7577 j www.averna.eom/solutions/mfg_test 

DigitalPersona Pro 
Workgroup SaaS 

DigitalPersona® Pro Workgroup SaaS (Software-as-a- 
Service) is a new cloud-based security management solution. 
DigitalPersona Pro Workgroup eliminates costly server over- 
head and deployment challenges that have historically pro- 
hibited SMBs from using solutions such as disk encryption, 
two-factor authentication, password management, and more. 
DigitalPersona Pro Workgroup delivers powerful data protec- 
tion for a monthly fee as low as $2 per notebook or desktop 
computer, allowing businesses to deploy enterprise-class 
security. Administrators can configure, enforce and report 
on security policies, all from a single Web console. 

■ digitalPersona. 

(877)378-2738 j 

The OCZ Z-Drive R4 Series represents a turning point in 
PCIe attached solid state storage by merging the best of both 
pure hardware and software based approaches to data man- 
agement. Designed for any enterprise environment, the R4 
features OCZ's Virtualized Controller Architecture (VCA) 2.0, 
providing performance, flexibility, and reliability, allowing data 
centers to rely on a PCIe SSD as their primary tier one stor- 
age solution. Additionally, the Z-Drive's level of concentrated 
performance enables users to design productive infrastruc- 
tures while lowering costs of hard drive technology. Z-Drives 
integrate seamlessly with servers, creating a new flash mem- 
ory tier, increasing throughput and application performance. 

(408) 733-8400 j 

Data Center Hosting 

This vendor-neutral, multicarrier, fiber-connected data center 
is centrally located with access to multiple 100+ Gigabit fiber- 
optic networks to the 51 1 Carrier Hotel in Minneapolis. The 
facility is equipped with industrial power systems with diesel 
generator backup, dual-UPS power systems accompanied by 
complete 24x7x365 security and support. Vaultas has com- 
pleted an advanced fiber-optic network from Minneapolis to 
Fargo, N.D., bringing affordable, large-scale bandwidth and 
Internet service to rural Minnesota. Vaultas has the neces- 
sary resources to control costs, while providing the resilient, 
reliable, and secure environment necessary for the most 
demanding data and network applications. 

(612) 238-1601 I 

LayerZero Power Systems 
Series 70 ePODs:Type-X Power Distribution Unit 

LayerZero Power Systems, Inc. has announced the release 
of the Series 70 ePODs: Type-X Power Distribution Unit. The 
ePODS:Type-X Web-Enabled PDU features a transformer 
with SafePanel™ distribution, and is designed to maximize 
power reliability while providing advanced power monitoring 
functionality. Configurations include up to six 42-circuit panel 
boards, and sub-feed configurations accommodating up to 
two High-Density SafePaneF^ boards. A color touch-screen 
GUI is accessible from the front of the unit, and connectiv- 
ity is achieved utilizing open protocols. The ePODs: Type-X 
utilizes high-speed current-limiting circuit breakers, providing 
guaranteed selective trip coordination with the main breaker. 


f- ^ 1 


(440)399-9000 j 

GreenSQL Enterprise Edition 

The Enterprise Edition of GreenSQL's all-in-one Unified Database 
Security software combines security (monitor, alert, and blocking 
abilities), caching (speeds up database response times), auditing 
(advanced reporting and real-time alerts to help enforce compli- 
ance policies), and masking (mask personal identity information 
and credit card numbers) modules in one package. Features in 
Enterprise Edition include a database firewall engine that offers 
real-time protection against internal and external threats, includ- 
ing SQL injection attacks, before-and-after change logs, active 
database monitoring, virtual patching, and real-time data mask- 
ing. The software-based platform can be installed on enterprise 
networks, cloud computing environments, and hosted platforms. 

BREEn iqiu 

-h972 (3) 688-8090 j 


WatchDog 100 

ITWatchDogs introduced the WatchDog 100, a self-contained 
unit with on-board temperature and humidity/dew-point sen- 
sors. It has an input capacity of eight external sensors and 
an output of one NO/NC relay contact for triggering external 
devices. A variety of optional plug-and-play sensors are avail- 
able for use with the WatchDog 100 including but not limited 
to, temperature, humidity, airflow, water and smoke detection 
sensors, door position, power failure, and more. 

Order online and receive free shipping when you 
enter the promo code PWD081 1 . 

(518)257-1462 j 

SECNAP Network Security 
Rule18 Email Security and Privacy Solution 

SECNAP has broken the smartphone security barrier with 
an email solution that protects the privacy of executives, 
entrepreneurs and others whose smartphones and mobiles 
are the tools of choice in professional and personal 
communications. Rule18® Email Security and Privacy won 
Best Product of 201 1 in the Mobile Solutions category and a 
Five-Star rating in a 201 1 product review by SC Magazine. 
SECNAP also offers an advanced managed intrusion 
detection and prevention service; a full suite of security 
audits; and the revolutionary 
CloudJacket™, a holistic 
enterprise security solution that 
neutralizes zero-day and next- 
generation threats and provides 
comprehensive, multilayered 
security coverage. 

(866)732-6276 j 


InstaPATCH® ZERO^", developed in conjunction with Rittal, 
is the first pre-terminated server cabinet solution on the market. 
This solution platform is built on a unique modular 600-mm wide 
server cabinet equipped with pre-terminated cabling cassettes 
that require "zero" space in the vertical racks, enabling full server 
deployment. InstaPATCH ZERO provides copper and fiber 
connectivity in an integrated, modular system that enables rapid 
"Roll-in" and "Plug-in" server cabinet deployment and facilitates 
best practices in intra-cabinet cable 
management. InstaPATCH ZERO 
is ideal for those that intend to 
adopt a pre-terminated and flexible 
structured cabling solution for rapid 
server deployment, have high- 
density environments with limited 
real estate and regularly deploy and/ 
or decommission servers. 

(800)544-1948 j 


4-WAY SuperBlade®(SBA-7142G-T4) 

August 12, 2011 

NetIQ PlateSpin Virtualization & 
Workload Management Solutions 


PlateSpin Virtualization 
and Workload Management 
Solutions are designed to 
enable IT organizations to 
better respond to growing 
business demands and 
reduce risk across the data 
center. The PlateSpin prod- 
ucts further simplify the on- 
going management of mixed 
data centers with enhanced 
support for Windows, Linux, 

and now Novell 0ES2 workloads residing on either physical 
or virtual infrastructure. 

(888) 323-6768 | 

BeyondTrust PowerBroker 
Databases Monitor &Audit (PBDB) 

Secure data assets and maintain the integrity of critical 
system configurations with BeyondTrust's PowerBroker 
Databases Monitor & Audit. PBDB helps address the threat 
to data security and compliance posed by un-controlled privi- 
leged database users by addressing this threat across the 
privileged credential lifecycle, including credential discovery, 
management, fine-grained privilege delegation, privileged 
user activity monitoring, closed-loop activity reconciliation 
and automated compliance reporting. These capabilities are 
packaged for rapid deployment of pragmatic data security 
and compliance solutions making the time to value on a 
PBDB investment very short. PBDB offers the best economic 
value in the market today, to ensure the compliance of your 
heterogeneous DB environment. 

powerbroker^ databases 

Monitor & Audit 

(800)234-9072 | 

Premier Solutions Co. 
Triad High Density Airflow Panel 

The Triad raised access floor systems from Premier Solutions 
Co. are the ideal solution for data center, server farm and hot 
spot cooling. Replacing ineffective airflow systems in a very 
cost effective way. Triad's passive River Cooling systems 

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provide 8% to 40% reduc- 
tions in Data Center energy 
bills. This heavy duty steel 
airflow panel features up 

to a 3000 lbs. load rating, 

a hardened textured finish, 

built in actuating frame levelers and integrated panel handles. 
Triad's Fit-All design will fit into most existing raised access 
floor systems providing the most flexible and low mainte- 
nance raised access floor system in the industry. 

65% airflow 
Dual handles 

1500 - 3000 lbs. load rating 
Horizontal & vertical levelers 

(714) 557-5800 | 

CS Electronics HD Mini-SAS Cables 

CS Electronics, your connectivity solutions provider for High- 
Speed Data Cables, is now offering the newest addition to 
the SAS architecture. The High Density (HD) system, refer- 
enced as Mini-SAS HD (SFF-8644) in the SAS 2.1 standard, 
meets 6Gb/s SAS and Next Generation 12Gb/s speed and 
density requirements as planned 
for SAS 3.0. The Low-profile 
interface uses less PCB real 
estate allowing twice the port C / 

density compared to the previous 
version of Mini-SAS. We offer 
these new HD Mini-SAS cables 
(SFF-8644) configured with virtually any other SAS or SATA 
connector. Many configurations and lengths are IN STOCK! 
For these and anything else you need for your High Speed 
Data Networking needs, contact us via the information below. 

(800)470-0744 | 

Rackmount Solutions 
42U & 24U - 4 Post Server Rack 

Rackmount Solutions introduced the 42U and 24U - 4 Post 
Server Rack. The 4 post sen/er rack has been designed 
with a strong "L" shaped square rackrail, the most versatile 
on the market. It is ideal for all rackmount servers, KVM 
switches, network equipment, etc. Unlike other sen/er racks, 
the Rackmount Solutions 42U and 24U - 4 Post Server rack 
includes a base and adjustable 
rails that can adjust from 21 .2" 
to 35"d which adds 8" for base 
plates. The server rack also 
includes one free set of adjust- 
able angle brackets which are 
ideal for heavy items needing 
extra support. 

See page 5. 

(866) 207-6631 | 


The FortiMail family delivers proven, powerful messaging 
security for any size organization. Purpose-built for the most 
demanding messaging systems, the FortiMail appliances 
utilize Fortinet's years of experience in protecting networks 
against spam, malware, and other message-borne threats. 
With FortiMail, you can prevent your messaging system 
from becoming a threat delivery system-its inbound filter- 
ing engine blocks spam and malware before it can clog your 
network and affect users. Its outbound inspection technology 
prevents outbound spam or malware (including 3G/4G mobile 
traffic) from causing other antispam gateways to blacklist 
your users. 

(866) 868-3678 | 

Quest Software vRanger 
Backup & Recovery Software , 

Get Blazing-Fast Backup and Recovery with vRanger 

The vRanger product family delivers simple, affordable 
VMware backup and replication at lightning-fast speed. Plus, 
it significantly reduces storage requirements to save you 
money. So which edition is right for you? vRanger Standard 
Edition provides easy, rapid, and cost-effective backup and 
restore capabilities. vRanger Pro gives you all that, plus 
VMware replication for comprehensive VMware data protec- 
tion in one intuitive interface. And one-pass ESX / ESXi back- 
up, simplifies your disaster recovery plans for vSphere. With 
vRanger, you can improve disaster recovery plans on site or 
remotely. See for yourself. Download a free trial! 


Simpticity AtWork"^ 

(800) 306-9329 | 

Electric Cloud 
Electric Commander 

ElectricCommander automates and accelerates the applica- 
tion development process and its supporting IT resources. 
ElectricCommander makes the application development 
process run faster and with fewer errors, ensuring cloud 
infrastructures are utilized more efficiently.When soft- 
ware development is mission critical in an enterprise, 
ElectricCommander creates a competitive advantage through 
higher software quality, reduced costs, and increased devel- 
oper productivity. 

• Visibility and reporting for better project predictability and 
fewer process errors 

• Shared platform for disseminating best practices 

f<lff electric 
X.7 CLOUD | 

Highest Density 4-Way Compute Platform offering Superior 

Performance to Price Ratio 

lOx 4-way Blades in 7U, 60x Blades 42U Rack 

Integrated QDR-IB or lOGbE Networking 

Simplified Infrastructure and Reduced TCO 

Centralized Remote Management Cut Costs and Complexity 

• 4x AMD Opteron™ 61 00 Series CPU sockets 

• Up to 256GB 1333/1066 MHz DDR3 ECC (16x DIMMs) 

• 4x hot-swap 2.5" SATA2 HDDs or SSDs 

• Onboard BMC for IPMI 2.0 Support - KVM over IP, 
remote Virtual Media, etc. 

• 40/20Gbps InfiniBand and lOGbps Ethernet support via 
optional mezzanine card 

• Dual-port GbE NIC ^^^Hj^n^ l 
Applications: HPC, Enterprise 
Server Virtualization/Consolidation 
and Internet Infrastructure 

(408) 503-8000 | 


TrueNAS^" Pro Storage Appliance 

iXsystems recently introduced the TrueNAS'^*' Pro Storage 
Appliance. With a rock-solid FreeBSD® base, ZFS support, 
and a powerful Web GUI, the TrueNAS™ Pro (formerly 
"FreeNAS™ Pro") 2U Appliance pairs easy-to-manage 
FreeNAS^" software with world-class hardware and support 
for an unbeatable storage solution. In order to achieve maxi- 
mum performance, the TrueNAS™ Pro 2U System supports 
Fusion-io's flash memory cards and 10 GbE network cards. 
Paired with optional JBOD expansion units, the TrueNAS™ 
Pro System offers excellent capacity at an affordable price. 
For more information, visit 

(855) GREP-4-IX | 


Data Center Cleaning and Products 

SET3 (Sterile Environment Technologies) specializes in 
cleaning and products for critical environments such as 
data centers, laboratories and cleanrooms. Our cleaning 
technicians are specifically trained to work in live data center 
environments according to industry and ISO standards. 
Our cleaning / decontamination services are available 
nationwide for nearly every surface in the data center, 
including subfloors, cabinets, access floors and interiors of 
servers. All of our services include 
a complimentary Environmental 
Report complete with industry 
information, benchmarks, 
findings, recommendations and 
conclusions. Services are also 
available in Europe, UK and Asia 

....... . 

(888) 935-0620 | 

ExtraHop Networks 
Application Performance Management EHIOOOv 

Manage application performance within cloud environments 
and across distributed branch offices with the EHIOOOv from 
ExtraHop Networks. This solution performs deep L2-L7 
analysis of transactions as they pass over the wire, extracting 
critical metrics in real time. The EHIOOOv packs the power 
of the ExtraHop system in a virtual appliance that is easy to 
deploy and manage. 

• Monitor and map application performance in virutal envi- 
ronments and distributed branch offices 

• Triage and troubleshoot issues faster with visibility across 
all tiers of the application infrastructure 

• Mitigate risk for physical-to-virtual application migrations 
by analyzing performance in the virtual environment 


(877) 333-9972 | 

iStarUSA Performance Storage Server 
Chassis with Energy Efficient PSUs 

August 12, 2011 

The E Storm Storage Server Chassis Series from iStarUSA 
- Powered by IStarUSA Group is the best choice for high- 
efficiency power supply units from Xeal. Featured is the 2U 
E2I\/I8 Chassis that has built in eight bay hot swap drive 
trays with miniSAS backplane. It is an IT professional's ideal 
choice for building servers for the SIVIBs that deal with large 
amount of content transfers each day. The high efficiency 
redundant power supplies comes in 600, 700, and 800 watt- 
ages, and help reduce long term utility and equipment costs. 
Bundled together, the E2M8 and the 2U Redundant PSUs 
will exceed all expectations. 

(888) 989-1189 | 

CUBE Global Storage 


CUBE'S LiveBackup Service for Business Computers 
resides in CUBE'S ultra-secure post disaster facility. Utilizing 
LiveBackup and an existing Internet connection, the mission 
critical data stored on your servers, storage devices and 
other computers can be backed up over the Internet on a 
backup schedule and strategy designed by you. LiveBackup 
detects and backs up only the files that have changed since 
the last backup session. This allows for shorter backup win- 
dows, increased efficiency and decreased bandwidth con- 

Visit to see our full line of ser- 
vices to protect your data. 

(800) 661-0272| 

Cyber Switching DUALCOM Series 
Intelligent PDU 

Starting at $599 

Cyber Switching, Inc. has been developing industry leading 
rack-mount PDUs in a variety of configurations since 1994. 
The DUALCOM product line offers a fully featured solution for 
remote power monitoring and individual outlet control. 

• Individual outlet metering and full outlet control 

• Total current displayed on integrated LED display 

• Real-time outlet status LED indicators 

• Ethernet and serial port device management 

• Built-in web sen/er simplifies management 

• Features patented Cyber Breaker® technology 

• Available environmental monitoring capability 

• Engineered and built in the USA 


(888)311-6277 | 

Rectiphy Corporation 
ActiveImage Protector: Backup Management 

Fast, Flexible, Backup Management 

ActiveImage Protector from Rectiphy is an affordable, high- 
speed, sector-based backup solution that is optimized for 
physical Windows and Linux machines and virtual environ- 
ments including Microsoft Hyper-V. Designed to help you 
meet live data protection, business continuity and disaster 
recovery challenges, ActiveImage Protector includes blaz- 
ing backup and recovery speeds, incredible flexibility and 
innovative backup management features, which ensure the 
recovery of critical information quickly and affordably. Now 
you can download the AlP Personal Edition for your home 
PC absolutely free by visiting or try any 
of Rectiphy's corporate products free for 1 5 days by visiting 

ActiveIma ge 


(951) 200-5660 | 

XRoADS Networks 
'aXcel' Bandwidth Management Products 

XRoads Networks announced the release of its aXcel product 
line which is specifically tailored to optimize network per- 
formance for data center applications. The aXcel products 
include: VPNaXcel, WEBaXcel, SERVERaXcel, NETaXcel, 
and LINKaXcel. Each is designed to solve a specific band- 
width management problem, including link and server balanc- 
ing, traffic shaping, real-time network reporting, and WAN 
optimization. The appliances are simple to use, install trans- 
parently in to any network, and are scalable, from 10Mbps up 
to 350Mbps of sustained throughput. They also support up to 
five redundant ISP connections. Pricing starts at just $1 995. 
For details, please visit the site below. 

(888) 997-6237 | processor.xroadsnetworl( 

Freeaire Cooler Controller 

Freealre® Refrigeration 
systems are air-side 
economizers that utilize 
free cooling to significantly 
reduce energy use in data 
centers in virtually any 
climate, year-round. The 
Cooler Controllers'^ oper- 
ates one or more Freeaire® 
Polar Packages"''"' to 
exchange cooler, filtered 

(MERV 8) outside air directly for the heated air coming from 
the servers. The computer room air conditioning (CRAC) unit 
operates only when the outside air is not cool enough to handle 
the entire cooling load by itself, thus keeping the Power Usage 
Effectiveness (PUE) metric as low as possible. Freeaire® 
systems are unmatched for efficiency and reliability. 

(877)305-3733 | 

EventTracker Enterprise v7.2 
Security Information & Event Monitoring 

EventTracker from Prism Microsystems provides compre- 
hensive security information and event monitoring (SIEM) 
by combining log consolidation and log management, real- 
time threat monitoring and behavioral correlation, incident 
management with forensic analysis, regulatory compliance 
reporting, monitoring of file integrity and USB devices, and 
performing system change audits with automatic remediation. 
EventTracker Enterprise v7.2 adds StatusTracker, greatly 
enhancing EventTracker's ability to monitor networks, sys- 
tem infrastructure and core IP services. Additional features 

include the Data Mart feature 
which enhances the user's 
ability to efficiently conduct 
in-depth forensic analysis of 
archived log data, and a new 
Compliance Dashboard for 
at-a glance status. 

& -r- ■■ ■ ■ -■ — — ^ , - : ■ 

(877)333-1433 | www.eventtracl( 


90/90 Double-Sided Workstation 

Hergo's LAN furniture design features 1" vertical slotting, 
allowing the user to mount on the front and back of the unit, 
saving valuable space and expense. This 2-sided 72"H x 
90"W workstation has 30" deep work surfaces with 
articulating keyboard/mouse trays on each side. 
The flat panel frame mounted track assembly elevates the 
monitors to maximize desk top space and a 7" extension arm 
allows the user to pull the monitor close when needed and 
push back to the track when not in use. Overhead mounting 
shelves above each monitor 
provide a convenient and efficient 
storage space. 

Starting at: $4,999 

(888)222-7270 | 

Upsite Technologies® 
KoldLok® Round 4" Grommet 

Upsite Technologies announces the release of its KoldLok 
Round 4" Grommet, the latest innovative design from the LOK 
Family of Solutions^'*'. The KoldLok Round 4" is engineered 
with a split design feature, allowing for product installation 
or removal without disturbing cables. New Hybrid Brush 
Technology (HBT) offers a flexible, highly efficient sealing 
membrane and multi-layered 
construction for increased 
sealing effectiveness, resulting 
in the most efficient grom- 
met on the market and the 
premium choice for your facil- 
ity. The KoldLok Round 4" is 
maintenance free with simple 
installation, RoHS compliant 
and engineered to make a dif- 

(888) 982-7800 | 

Packet Power 
Smart Power Cables , 

Make "Dumb" PDUs "Smart"! 

Wish your installed basic PDUs could track power usage in 
real time like the latest metered PDUs? With Packet Power's 
Smart Power Cables, they can. For as little as $250 per 
PDU, you can quickly add true real-time RMS power and 
temperature monitoring to existing PDUs. Installation is 
easy-no need to remove existing equipment or run more 
Ethernet cables. Use Packet Power's software or your 
existing monitoring system. Avoid the cost and hassle of 
replacing your current PDUs. There's no easier or more 
affordable way to Know Your Power. 

(877) 560-8770 | www.pacl( 

Data Site Solutions 
Quantum Air™ Tile 

Made in the United States, Quantum Air™ Tile is an innova- 
tive way of delivering your subfloor airflow to the targeted 
areas of server cabinets. This passive solution's patent- 
pending design cools multiple cabinets with one tile, offering 
an energy-efficient way to deliver more CFM to the whole 
cabinet. In testing, the Ouantum Air"'*" Tile dropped face inlet 
temperatures by 10 degrees Fahrenheit at the top of the 

• 24- x 24-inch tile dimensions 

• Extruded aluminum construction ^^k^^^^^>- 

• Anodized aluminum-clear finish 

• Rolling weight load limit of 1 ,600 

• Compatible with most raised floor systems 

Best For: Enterprises that want to direct the cold air supply 
into the server cabinet. 

(866) 675-8158 | 

SimplyRFID it Asset Management 
WITH NOXTM-4 RFIDTags that work on Metal 

Tagging your assets with RFID gets your data center started 
on the path to quick and easy virtual inventory in seconds. 
For less than $1 a tag, you can have your asset tracking 
system updated with the most current, relevant, and imme- 
diate location information about your equipment. Fast, 
accurate, on-demand inventory with NOX Vault Handheld 
RFID from SimplyRFID. Know what is where, and when it 
happened. Learn how data centers everywhere are battling 
information corrosion with the instant inventory capability of 
handheld RFID. 


(703)343-1689 | 


Intel Sandy Bridge Socket 2011 CPU Cooler 

August 12, 2011 

Staco Energy Products 
FirstLine BMS Wireless Battery Monitoring System 

Staco Energy FirstLine BIVIS is a unique wireless battery 
monitoring system consisting of a Data Collector, where 
information is displayed through graphs and bar charts on the 
6.4" LCD touch screen monitor, a Battery IVIeasurement Kit for 
each battery cell to measure terminal voltage, impedance, and 
temperature, a String Measurement Kit to measure system 
voltage and current, and battery string voltage, impedance 
and temperature. Real-time status is compared to battery 
configuration settings and network paramater settings, with 
deviations recorded in an events log and used to trigger e-mail 
and or dry contact alarms. The system continuously monitors 
UPS batteries and provides real-time condition status. 

(866) 261-1191 I 

SignWare Digital Signage Solution 

Proudly made in the U.S.A., SignWare is an affordable and 
comprehensive digital signage package. It is manageable 
from any location on the planet, and expandable from one 
to one thousand installations. It offers crisp high-definition 
720p/1080i HDTV video combined with stereo audio in a 
convenient ultra-compact enclosure. SignWare supports 
several different media types including live RSS feeds, AVI, 
WIVIV, GIF, Animated GIF and JPG. The unit comes bundled 
with a simple yet powerful software package with no recur- 
ring fees. SignWare also features environmentally friendly 
RS-232 controls for powering off displays when they are 
not in use. The 

SignWare complete ^^•^a^E^^t^^^^*^"^. 

digital signage 
solution retails 
for only $459. 

(800)487-2243 | 

Data Center Edition 

Blancco Data Center Edition was specially developed for 
mass storage data erasures. It offers multiple delivery 
options for 100% secure data destruction on high-end 
servers. Capable of simultaneously erasure of 200+ hard 
drives, it provides fast data erasure for ATA, SATA, SCSI, 
Fiber Channel and SAS hard drives. It can function with or 
without the LAN. It offers support for 512, 520, 524 and 528 
sector sized hard drives, as well as extensive SCSI and 
Fiber Channel host bus adapter support 
for connecting external hard drive 
enclosures for direct erasure. It provides , 
remapped sector erasure for AT A/SAT A/ cl*'^'^*" j 
SCSI/Fiber Channel hard drives, as well ; 
as detailed hardware asset reports with _ 
hard drive health status indicators. "^^^ 

(770) 971-9770 | 

Future Facilities 
SSigmaRoomLite , 

eSigmaRoomLite is the new entry level module within 
the industry leading 6SigmaDC suite, providing a simple 
approach to the build of a 'Virtual Facility' CFD Model - the 
key to data center optimization and management. The tool 
offers a clear, simple and accurate view of any new or exist- 
ing data center's environmental conditions, with advanced 
features like CAD Importing and Internal Cabinet Modeling. 
For a full product listing, visit 

For a free one month trial offer, visit: 


/ 71 'uture facilities , 


(408) 436-7701 | 


Enterprise Single Sign On Manager (E-SSOM) 

Tools4ever, the market leader in Identity and Access 
Management solutions offers Enterprise Single Sign On 
Manager (E-SSOM) with two-factor authentication. Using a 
pass card or biometrics a user's identity is validated with the 
device and entering of a pin code at initial sign on. All subse- 
quent sign-on to systems and applications is circumvented. 
E-SSOM also offers Fast User Switching, allowing users log 
in and out of shared workstations quickly and securely. While 
the Follow-Me feature enables a user's work session to move 
from workstation to workstation with ease and security. These 
features can all be implemented quickly and cost-efficiently. 


(888) 770-4242 | 

Open Frame Wall Mount Rack 

The Open Frame Wall Mount Rack from RackSolutions 
adjusts to nine different configurations, making it ideal for 
almost any application. The rack is perfect for networking 
equipment with a front mount of up to 21 U of space and a 
top and bottom rack space of up to 9U. The Wall Mount Rack 
comes in 12U, 15U and 21 U heights as well as depths of 
9", 12" and 17". The open design promotes optimal air flow 
while offering a weight capacity 
of up to 400 lbs. Side panels, 
top panels and front covers are 
optional. With an assembly time 
of less than ten minutes, the 
Open Frame Wall Mount Rack is 
best suited for network switches, 
patch panels and servers (mount- 
ed vertically). Starting at $199.99. 

(888) 903-7225 | www.racl( 

PDI PowerWave Bus System™ 
Flexible Overhead Power Distribution Busway 

The PowerWave Bus System™ is specifically designed for 
the critical power market by PDI, a leading manufacturer of 
mission critical power equipment. Available in all sizes 
ranging from 160-800 amps, the PowerWave Bus System™ is 
a rugged, and highly configurable continuous run design that 
incorporates PDI's patented branch circuit monitoring 
solution. Custom tap off distribution boxes with up to 6 break- 
er poles enable you to choose your circuit breaker style and 
manufacturer, receptacle style and location as well as custom 
cable whips. The busway can be mounted vertically or hori- 
zontally and is used in PDI's i-Con Modular Data Center™. 
On Display at AFCOIVI 2011 -Orlando-Booth #414 

(800) 225-4838 | 

Armada Series UPS 

Armada Series UPS (1-20K) delivers true double-conversion 
on-line power protection suitable for servers, advanced 
networking applications and medical devices. Equipped 
with a Microprocessor Control, the complicated hardware 
circuitry is inlaid in the powerful microprocessor with software 
and control programs. In addition, the Power Management 
Software gives full access to battery control and monitoring. 
Specifically for 6 to 20 KVA, N+1 Parallel Redundancy archi- 
tecture technology can achieve 
savings of purchasing an extra 
UPS with corresponding backup 
rating. Lastly, the bypass mode 
on all units enables hot-swap- 
pable replacement of UPS parts 
without disruption to connected 

(888) 627-8766 | 

Dynatron, an Intel third-party thermal verified vendor, 
announced the release of its Intel Sandy Bridge Socket 201 1 
CPU Cooler series. Model R16 is the most extreme high per- 
formance low profile 1 U server heatsink. Features include 
innovational Vapor Chamber technology with copper heatsink 
and 80mm Aluminum PWM function blower up to TDP 130W 
cooling power. Its efficient way to manage heat transfer faster 
and increase 20% thermal performance. The effective cool- 
ing and the lighter weight ensure long life and reliability. For 
more products information, please visit Dynatron website or 
email sales at 

(510) 498-8888 | 


Smart Expansion^" - ExpressBox 4 1 U 

Add Four Full-Size PCI Express® Slots in 1U Chassis 

• Extend PCI Express outside the computer 

• Peer to peer transfers 

• Daisy-chain multiple chassis 

• Reliability, Availability, and Serviceability 

• Hot-swappable slots 

• Accepts all PCIe cards (x1, x4, x8, x16) 

• Sliding backplane card carriage 

• 1U rack-mount chassis with built-in slide rails 

• Includes x8 PCIe host card and cable 

(800) 285-8990 | 

Polargy Inc 
PolarDAM™ Air Dam Foam 

Polargy's PolarDam™Air Dam Foam is an inexpensive, fire- 
retardant, tear as you go product used to seal any size hole 
in your data center. 
PolarDAM™ Air Dam Foam features: 

• UL -94-HF-1 rated ether-based polyurethane material 

• Less expensive than brush grommets and requires no 
tools to install or remove 

• It comes in six 24" x 24" x 2" sheets and is scored into a 
1"xr' perforated grid 

• It's customizable to any size or shape needed 

Finally, the solution 
you've been looking to 
efficiently seal up your 
data center. 

(800) 816-8338 | 

Network Technologies Inc. 
ENVIROMUX® Environment Monitoring System 

Network Technologies Inc (NTI) announced the addition 
of the USB port feature on the ENVIROMUX® Enterprise 
Server Environment Monitoring System. The new USB port 
feature on the ENVIR0NMUX-SEMS-16U allows a user to 
send alerts via a USB 3G modem, download log data to a 
USB drive, or send event-triggered IP camera snapshots by 
email. A variety of sensor alerts can be programmed to trig- 
ger a snapshot, such as motion detection, glass break, door 
open/close, smoke, liquid detection, and more. Up to eight IP 
Cameras can be viewed simultaneously via the Web 
Cam monitoring section of the ENVIROMUX-SEMS-16 web 

(800) 742-8324 | www.networl( 

GS-Series Switch Family 

August 12, 2011 

Gnodal announced the 
release and general avail- 
ability of its GS-Series 
Switch Family, providing 
the highest density, lowest 
latency Top-of-Rack 1 and 
40-GbE solutions available 

on the market. Built for scalability, the GS-Series maintains 
its ultra-low latency and high throughput as the system size 
grows, making it an ideal infrastructure for low latency appli- 
cations, virtualization, high performance storage and server 
consolidation within the data center. 

• 1 50 ns latency for first switch and 66 ns latency for each 
additional switch 

• Scalable 1 0/40 GbE support 

• Congestion-free architecture 

• Dynamic load-balancing across multiple units 

(650) 268-9920 | 

Chenbro SR301 Mini-Server Chassis 

Chenbro SR301 is the new generation Sandy Bridge ready 
mini-server chassis. It is targeted to serve as a clientele 
server solution for SMB and SOHO. With its 1 3L compact 
size, SR301 support Intel new generation Sandy bridge 
E3-1200 series and compliant with Microsoft Y201 1 Small 
business server specification. With 4 removable 3.5" HDD 
with 6G SAS/SATA II B/P and 2 internal HDD option, SR301 
offers maximum flexibility and expandability. SR301 is sched- 
uled to release in later Q3, for more information, please con- 
tact Chenbro for more information. 

(909) 947-3200 | 

Tacky Mat Frame Kit , 

The Tacky Mat Frame Kit is perfect for applications where 
frequent lifting of the mat for cleaning is required and/or for 
use in areas where the mat is unable to adhere to the floor. 
Slim profile, overall height is 3/16". 

• Mats are made from incinerable polyethylene film, 
removes foot borne particulate before entering 
the cleanroom 

• Seamless one-piece construction 

• Numbered tabs provide easy identification and sheet 

• Easy mobility for carts and wheeled machinery 

• Polyethylene film contains a special anti-microbial agent 
providing long-lasting protection against bacterial growth 

• Frames are made of white high 
impact polystyrene with a non- 
skid rubber backing. kSE 

(203) 885-0174 | 

Athena Power ATLAS Mini Redundant Series 
500W-800W Mini Redundant Power Supply 

Do you foresee the need of saving energy and increasing the 
overall wattage for your system? The new Mini Redundant 
ATLAS™ power supply series can provide power up to 500 
to 800 watts and still maintain a rating of 80% efficiency. 
With its Hot-Swap and Power Sharing features, the ATLAS"^"" 
series can significantly increase the reliability of a computer 
system and minimize the total downtime. The ATLAS'^"" 
power supply series is an uninterruptible power supply with 
80PLUS certification and is the ideal power source for tele- 
communications systems, industrial systems, and for a vari- 
ety of other mission-critical servers. 

(626) 810-5008 | 

10 Turbine Accelio'^"" Software I/O Performance 
for Virtualized Environments 

10 Turbine's Accelio software increases virtualized application 
performance, enables higher VM density per host, and offloads 
I/O from primary storage subsystems to reduce spindle count 
allowing spindles to be utilized for capacity rather than being 
overprovisioned for performance. Accelio runs as a component 
in the hypervisor and in the guest OS and utilizes Flash storage 
installed in the host. By coupling with the file system I/O routines 
in the guest OS, I/O patterns are transparently redirected so 
Flash storage is shared across all hosted VMs. For optimal use 
of resources, Accelio dynamically rebalances Flash capacity as 
VMs come and go, supports vMotion and the movement of VMs 
from host to host. See us at VMworld Las Vegas Booth #1429. 


(408) 418-0036 | | 

RF Code 
R160 Air Pressure Sensor 

RF Code's R160 Air Pressure Sensor is the newest addition 
to its wire-free environmental and power monitoring solutions. 
The sensor reports differential air pressure readings, enabling 
monitoring of changes in air pressure and eliminating manual 
troubleshooting of suspected air flow-related problems. 
Sensor data flows into RF Code's Sensor Manager software, 
which manages the information and provides trending, report- 
ing and alerting. Other leading 
software platforms can also 
consume the air flow data 
because Sensor Manager has 
off-the-shelf integration mod- 
ules and open APIs, making 
custom integration easy. 

See page 3. 

(877)463-0756 | 

Milton Security Group EdgeOFIS 
Endpoint Vulnerability Scanner 

I Milton 

Milton Security Group 
LLC's EdgeOFIS end- 
point vulnerability scan- 
ner lets you identify and 
prioritize known and 
zero-day vulnerabilities 
to protect your organiza- 
tion's valuable assets. 

Leverages the large and ever growing library of scan sets 
used by Milton Security Group's Edge7200 series. 
Fast discovery and scanning of all assets on the network. 
Non-intrusive scanning engine to optimize network 
performance and scan network devices, operating sys- 
tems, applications, and databases. 
Prioritization of vulnerabilities to expedite mitigation. 
Customizable Systems and Schedules. 

(888) 674-9001 | 

Cormant CableSolve 

More than a Data Center Infrastructure Management System, 
Cormant's CableSolve solution enables total infrastructure vis- 
ibility of the physical and logical environments. It is the most 
trusted, configurable, flexible and portable infrastructure man- 
agement solution available. CableSolve provides complete doc- 
umentation of the physical layer, including all assets and con- 
nectivity, as well as logical layer data from networked devices 
via SNMP, WMI, API, etc. Additionally, IT managers are able to 
move, change, track and audit the entire IT infrastructure in real- 
time using the portable CableSolve handheld or smartphone, all 
from a solution that provides a single pain of glass view into the 
entire IT infrastructure for planning and management. 


Infrastructure Management III H~ 

(855)267-6268 | 

Computer Movers, Inc 
Moving Service 

Computer Movers has the equipment, expertise, 
and desire to exceed your expectations at every 
opportunity. With over thirty years of experience 
developing cutting edge techniques to protect and 
transport high end electronics, our ultimate goal is 
to complete your project with a minimal disruption to 
your business. 
Services Provided: 

• Padded Van Moving / White Glove Service 

• Data Center Relocation 

• Storage 

• EPA Recycling 

(800) 878-2668 | 

ArcSight Logger 
ArcSight, an hp Company 


ArcSight Logger is 
the first Universal Log 
Management solution 
that unifies searching, 

reporting, alerting and — 

analysis across any type -i—HES — -- =1 E 

of enterprise log data, 
making it unique in its 

ability to collect, analyze and store massive amounts of data 
generated by modern networks. It supports multiple deploy- 
ment options and can be deployed as an appliance and as 
software. Processor readers can now get this world-class 
log management software for free! Visit httpsV/store.nexstra. 
com/arcsight/sso?PARTNER=FreeLogProcessor today and 
begin experiencing this high performance log data repository 
and faster forensic analysis. 

(888) 415-ARST | 

VMTuRBO Cloud Operations Manager 

Designed specifically to orchestrate across multiple layers of 
services and infrastructure, the VMTurbo Cloud Operations 
Manager helps organizations achieve the agility promised by 
virtualization and cloud computing in large, complex, and dynamic 
environments. An intelligent workload management solution for 
cloud and virtualized environments, VMTurbo Cloud Operations 
Manager uses an economic scheduling engine to dynamically 
adjust resource allocation to meet business goals. As a result, 
VMTurbo ensures that applications get the resources they need 
to operate reliably, while utilizing infrastructure and human 
resources in the most efficient way. Download a free 30-day trial: 


(781)373-3540 | 

MBP Power 
Custom-Engineered PDUs 

MBP Power, founded by Michael B Pulizzi, provides custom- 
engineered solutions for your AC and DC Power Distribution 
Unit (PDU's) requirements. MBP Power will engineer a PDU 
to match your form, fit, and function specifications as well 
as worldwide safety agency and other performance needs 
such as shock and vibration. Whether for use in aerospace, 
military, government, medical, datacenter, financial, OEM, 
test and measurement, communications, and broadcast 
environments, domestically or internationally, MBP Power is 
your primary power source solution. Contact Mike Pulizzi at 
mikepulizzi @ 


helping you engineer ihe future 

(605) 231-0620 | 

Revinetix RevOS 

August 12, 2011 

FieldView Solutions FieldView 4.0 Data Center 
Infrastructure Management Software 

FieldView Solutions, a provider of industry-leading data 
center infrastructure management (DCIM) software, intro- 
duces FieldView 4.0-an enhanced version of the com- 
pany's award-winning platform. The new version of the 
software boasts advanced system measurement tools and 
streamlined analytical reports that improve and control data 
center energy usage while validating cost savings across 
globally distributed environments. Enhancements Include: 
Site Metrics Ribbon, Redesigned User Interface, the Metrics 
Viewer, Business Intelligence Reports and Charts, Critical 
Polling Agent, Visibility into Infrastructure and Supporting 
Computer Equipment, Zone Concept, Enhanced Operational 
Reporting, and Enterprise Integration Layer. 

Many Views. One Solution.* 
(732)395-6920 | www.fieldviewsolutions.coni 


AireSpring MPLS Mesh 

AireSpring announces the release of their groundbreaking 
MPLS Mesh product which combines multiple carrier MPLS 
networks into one single secure implementation. Customers 
can now pick and choose MPLS carriers based upon rate 
and availability making MPLS affordable and available every- 
where, all with a single monthly invoice. 

• Available across the United States 

• Lowest rates across multiple carrier networks 

• Fully managed network infrastructure 

• Enterprise class support 

• Voice over MPLS available for even greater savings 


(800) 825-1055 | 

Security Coverage 
Password Genie 

Password Genie is a secure password manager that saves 
your website usernames and passwords, eliminating the 
need to write them down, remember them manually or 
store them in an unsecure document. As you browse the 
Internet, Password Genie automatically recognizes when 
you enter a username and password on a website and 
stores it as a Saved Login. Upon returning to a saved login 
site. Password Genie will fill in the username and password 
for you. Best yet, your saved logins are instantly 
synchronized across all your Password Genie installations 
so they are available wherever you are! Password Genie is 
available for only $15 annually. 


Sec^ire. Password. Management. 

(877)373-3320 | 


PowerLlte 1880 Projector 

Epson's PowerLlte 1 880 is a new low-cost portable projector 
designed to provide brightness and advanced functionality to 
budget conscious businesses and higher education institu- 
tions. The PowerLlte 1880 ($1,399*) offers 4,000 lumens of 
color and white light output with XGA resolution. 
The PowerLite 1880 comes equipped with flexible setup fea- 
tures such as Easy-Slide technology, an intuitive horizontal 
keystone adjustment slider, as well as advanced connectivity 
options, including an HDMI digital connection, USB Plug 'n 
Play instant setup, and PC-Free slideshows. The PowerLite 
1880 also offers advanced networking with wired LAN 

800-463-7766 | 

Global DataGuard 
Signature Selection Capability 

Global DataGuard announced the availability of the enhanced 
Signature Selection Capability for customized detection of 
network vulnerabilities. Configurable through the unified man- 
agement console's tools menu, the new Signature Selection 
feature automatically fine tunes signatures based on a cus- 
tomer's specific network requirements. The signature selection 
software automatically matches existing Common Vulnerabilities 
and Exposures-based (CVE) signature rule sets to vulnerabili- 
ties and then loads IDS/IPS detection rules that specifically look 
for network attacks and potentially vulnerable resources. The 
Signature Selection feature can exclude any given signature rule 
set, as needed, if it relates to activity that a customer's application 
requires in order to function. 

Global DELtaGuard 

(972) 980-1444 | 

Transend Migrator 
Email Migration & Conversion Utility 

Transend Corporation is a leading provider of email migra- 
tion and conversion solutions. Its flagship product, Transend 
Migrator, is a Windows-based utility that can perform batched 
email migrations to and from dozens of different email plat- 
forms. Nearly all legacy 

email system data can 
be successfully migrat- 
ed to next generation 
email systems using 
Transend Migrator. 
The solution can seam- 
lessly move over mes- 
sage, address book, 
calendar and task items, so businesses can quickly resume 
vital functions. Featuring an intuitive interface, the solution is 
immensely scalable and configurable to handle enterprise- 
level accounts of tens of thousands of mailboxes. 

(650)324-5370 | 

Revinetix delivers a reliable, easy-to-use and affordable 
data protection and disaster recovery solution in a fully 
integrated disk backup appliance, used by school districts, 
colleges, universities, municipal governments, healthcare 
facilities and small to medium enterprise businesses across 
North America and Europe since 2003. The total disk- 
based backup appliance includes RevOS backup software 
with central administration, deduplication, hot/live bare- 
metal restore, and support for offsite disk archiving and 
remote site replication. 




(866) 639-5515 | 


8 Node 3U SuperServer" 

High-Density, High-Performance and High Efficiency 
Each Hot-Pluggable Node Supports: 
• Inter Xeon* Processor E3-1200 Family; Socket H2 (LGA 

32GB DDR3 ECC 1 333/1 066MHz UDIMMs 
2x 3.5" Hot-Swap SATA3 (6 Gbps) HDDs 
1x (x8) PCI-E 2.0 Low Profile Slot 
Dual Gigabit Ethernet LAN Ports 
IPMI 2.0 + KVM with Dedicated LAN 
Independent On/Off Control & UID 
Redundant 1620W Platinum Level Power Supplies 
Space Saving, Easy 
Maintenance Design 
Optimized for Cloud 
Computing, Hosting, and 

(408) 503-8000 | 

Do you have 
excess equipment? 

Post it for sale on! 

It's as easy as: 

1 . On the home page, 

click Used/Refurbished Equipment. 

2. Choose 
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3. Follow the on-screen directions from there! 

(800)247-4880 | 


Call (800) 334-7458 


Go to 

Page 12 

August 12, 2011 

How Virtualization & The Cloud Impact Environmental Monitoring 

Continued from Page 1 
"Where virtualization is added to exist- 
ing hardware, the electronic devices 
employed will be working harder than 
they were before virtualization," Ruede 
explains. "This means drawing more 
power, generating more heat, and requiring 
more cooling. Because this added demand 
on the electronics may not be matched 
by added cooling to compensate for the 
additional heat generation, environmental 
monitoring will be more critical to make 
sure things don't get too hot." 

When virtualization is added to exist- 
ing equipment that's not designed specifi- 
cally for the technology, temperatures can 
quickly rise, catching IT managers off guard 
if they're not closely monitoring their envi- 
rormients. However, Ruede notes that when 
virtualization is deployed on new hardware 
specifically designed for virtualization — 
particularly hardware that's far more effi- 
cient and consumes less power — environ- 
mental monitoring can simply continue at 
current, pre-virtualization levels. 

Data centers currently using environmental 
monitoring tools can find that virtualization 
helps the process by increasing the rehability 
and uptime for the accompanying monitoring 
software, adds Michael Sigourney, senior 
product specialist with AVTECH (www In this instance, data centers 
don't need to depend on a single, standalone 
host PC and can obtain 24/7 monitoring 
without interruption. 

Cloud Concerns 

Common sense would appear to indicate 
that cloud services can only help the task 
of environmental monitoring because these 

services remove processing burdens from 
data centers. Although that's generally the 
case, there are still several points to keep 
in mind. For example, Ruede says that if a 
company decides to contract with a server 
hosting company to deploy cloud servers 
rather than adding server capacity in house, 
the environmental monitoring requirement 
will fall on the hosting company. 

"This may mitigate the cost of monitor- 
ing for the company contracting the cloud 
service provider, but companies may put 
demands on service providers they might 
not put on themselves for a host of rea- 
sons," Ruede says. "The net effect may be 
greater environmental monitoring, since 
the cloud server provider may be held to a 
higher standard." 

Companies that offer cloud services 
or deploy internal clouds for their own 
organization will find that their environ- 
mental monitoring needs remain critical 
to ensuring a smooth-running environ- 
ment. According to Femrite, cloud-related 
infrastructure typically contains virtualized 
equipment, so the same concerns around 
virtualization are also valid here in terms 
of monitoring. He adds that increased 
server rack densities, coupled with higher 
server processing loads, result in airflow 
issues and/or hot spots, which can nega- 
tively impact the performance and uptime 
of cloud servers. 

Like virtualization, the cloud has also 
served to enhance environmental mon- 
itoring in certain ways. "The cloud has 
allowed control and access to leading envi- 
ronmental monitoring products from any- 
where," Sigourney says. "This has changed 
the entire market so that now managers 

can be offsite in remote locations with full 
control, anytime and anywhere. All they 
need is access to the Web. Desired changes 
can be made without delay, and alerts can 
be received in seconds. Advanced products 
allow the user to implement server shut- 
down and other functions automatically 
through the cloud as a response to environ- 
mental changes." 

Effective Monitoring 

State-of-the-art data center technolo- 
gies such as virtualization tend to demand 
innovative technologies to support them, 
and environmental monitoring tools are no 
exception. Environments using virtualiza- 
tion don't exhibit the exact same behaviors 
or conditions as environments not using 
virtualization, so it's essential to have 
monitoring tools that can efficiently and 
accurately alert data center personnel to 
potential problems. 

Going Remote 

"Environmental sensors can control 
automated response systems . . . and 
automated responses can often prevent or 
resolve problems before they get worse," 
Ruede says. "For example, fire suppres- 
sion systems triggered by reliable, fault- 
tolerant sensors may be deployed to keep 
damage to a minimum. Likewise, elec- 
trical power sensing systems can pull 

I UPSes into service when they're need- 
ed and take them out of service when 
they're not. But sensors cannot make all 
calls to action." 

Because rises in temperature can indi- 
cate a local or discrete problem, it's pos- 
sible that sensors might not have sufficient 
coverage to pinpoint the exact location 
or cause of the problem, Ruede says. In 
these cases, trained personnel might be 
necessary to help diagnose and resolve 
issues that automated response systems 

I can't accurately handle. : 

Environments using virtualization or liosting cloud services are particularly sensitive to envi- 
ronmental changes due to the typically dense, powerful equipment required to run them. To 
help meet the challenge of this increased sensitivity, data centers can use remote monitoring 
solutions to track temperature, humidity, airflow, power consumption, sound, voltage, and other 
elements. Such solutions generally allow notifications or alarms to be sent to personnel when 
certain thresholds are met, but they also provide other benefits. 

"The real-time monitoring of the data center environment is just one huge advantage," says Brett 
Femrite, sales manager for Rackmount Solutions ( "Data center 
managers can also report on, graph, and chart the data from these solutions, which will allow 
for easy recognition of trends in the data center — hot spots [or] temperature spikes during peak 
operating hours or during non-peak hours and weekends when the AC system may be throttled 
back to save on the electric bill." 

Knowledge Is Power 

Continued from Page 1 
because it's been known for quite a while, and 
because of that, there are a lot of poUcies and 
security controls in place," he explains. 

Mobile phones, on the other hand, too often 
don't have the same type of security con- 
trols in place, and even if there are policies. 

weren't aware of the policies. Furthermore, 
most of the employees at the companies sur- 
veyed don't understand how the security- 
related settings on their phones work. 

One general rule of thumb, experts agree, 
is that IT managers and employees should 
think of mobile phone security policies in 

"The important thing to remember is to communicate 
simply and straightforward. You can easily get 
confusing and complicated in security, and you don't 
want people to get scared off by the information." 

orientation. Regular email tips can keep 
employees abreast of new security news or 
provide refresher information. Additionally, 
posting the security policies on an internal 
Web site makes them readily available for 
employees to review at their convenience. 

How the IT department best interacts with 
employees should be the driving factor in 
approaching education, Mahaffey says. His 
company puts out simple documents and 
posts them on a blog. "The important thing 
to remember is to com- 
municate simply and 
straightforward," he 
says. "You can easily 
get confusing and com- 
plicated in security, and 
you don't want people 
to get scared off by 
the information." 

I - Lookout Mobile Security's Kevin Mat)affey 

will the employee heed the policies on a per- 
sonally owned device? This is why it's vital 
to educate employees on the security issues 
involving smartphone use and how to avoid 
security risks. Here are some tips to help you 
get your employees started down the path to 
mobile security enlightenment. 

It All Begins With Policies 

Employee education should start with 
developing a mobile phone security pol- 
icy. The policy. Luce says, should focus 
on whether personal devices should 
have access to the company network 
and then decide how much access they 
should have. 

Once the policy is in place, make sure 
the employees know it. A study by McAfee 
and Carnegie Mellon University found that 
while 95% of companies have mobile phone 
poHcies in place, two-thirds of the employees 

the same way they do computer policies. 
Today's advanced mobile phones are com- 
puters, after all — albeit computers that fit 
into a pocket. And thinking of it that way, IT 
management needs to think about the corpo- 
rate information phones have access to. 

"Company information should have very 
restricted access," says Michael Shevelev, 
president of Trisys ( The 
more restricted access is to the network, 
he adds, the less chance of sensitive data 
being stolen. 

Information Dissemination 

To get the word out to employees, Kevin 
Mahaffey, CTO at Lookout Mobile Security 
(, suggests using 
tactics such as seminars that review not 
only security policy but also how to imple- 
ment security measures. In fact, these semi- 
nars should be part of any new employee 

Usage Guidelines 

Shevelev adds that not 
only should companies be educating employ- 
ees on how to use security features on their 
phones, but also on where and when to use the 
phones. "IT managers need to stress that when 
you are conducting business over the phone. 

you need to exercise extra caution," he says. 
In other words, go ahead and talk to a busi- 
ness client on the morning train commute, but 
don't reveal any sensitive information because 
you don't know who is listening. 

IT managers can also take an active role in 
making sure employees' mobile phones are 
kept safe and secure. Experts suggest provid- 
ing information to employees on apps that are 
specifically geared to protecting a phone — 
not just antivirus or anti-malware protection, 
but also location services, data backup, and 
the ability to lock or remote-wipe the phone 
if it is lost or stolen. Many of the apps are 
free, but IT managers could consider reim- 
bursing employees for the cost of upgrading. 
Requiring phone protection could be written 
into the security policy as a condition of using 
a personal phone for work-related use. 

At the very least, IT managers should 
make sure employees know how to pass- 
word-protect their phone, as well as any 
wireless router the phone may be using. 

"The starting point for educating employees 
on safe mobile phone use is to make sure they 
understand security is a shared responsibility," 
Luce says. "The mobile phone has risks for 
the company and on personal levels. Everyone 
must work together to limit those risks." „ 

Empower Employees With Open Communication 

Education is just one side of the equation, says Kevin Mahaffey, CTO at Lookout Mobile Security 
( Employees need to be empowered to stay safe. 

"[Employees] need to feel like they are in an environment where they feel comfortable coming 
forward to say the phone has been lost immediately," Mahaffey says. "A lot of times, if it is a hos- 
tile environment, people will wait two or three days to report a missing phone. At that point, the 
battery might be dead and it is too late to do a remote search or a remote wipe." 

Make sure your employees know that they can ask questions, report problems, or come to IT for 
help rather than trying to solve problems on their own or letting incidents go unreported out of 
fear of punishment. 

August 12, 2011 


Page 13 



Infrastructure Monitoring 
That Keeps You Informed 

Sensaphone's IMS-4000 Offers A Number Of Sensors & Alert Capabilities 
To Make Sure Your Enterprise Is Up & Running 

Think about what you need from an 
infrastructure monitoring system. For start- 
ers, you need a solution that can detect, 
identify, and weigh any of the number of 
bad things that can happen to an enterprise, 
all before contacting you with the news. 
And when it comes to delivering that news, 
you need immediate alerts, and because 
you may not always be near your phone or 
computer, those notifications have to come 
to you in a variety of ways. 

Sensaphone aims to satisfy these 
requirements with its IMS-4000 enterprise 
monitoring system. It's based on a lU host 
unit that can be expanded with nodes for 
additional wired or new wireless sensors. 

telephone interface can also answer an 
incoming phone call and perform a menu- 
based voice command system," Douglass 
says. "By calling in with a phone, you can 
check status, acknowledge alarms, and even 
perform network diagnostics. A ping net- 
work command can be issued through touch- 
tone phone commands, and the result is 
spoken back with a custom voice." 

Douglass continues, "The other unique, 
special interface is a two-way email system. 
In case firewalls make it difficult to connect 
directly to the remote IMS system, you can 
configure it to send and receive emails con- 
taining commands. For example, you could 
send it an email with a command to perform 

says. "They can be in the same room to add 
many sensors, or located in other rooms, 
other buildings, or even other countries. As 
long as they have network visibility, the 
IMS network of a host and nodes can be 
located anywhere," Douglass says. 

"In addition to monitoring the environ- 
mental sensors, both the host and nodes can 
also monitor other devices on the network," 
Douglass says. "Up to 64 IP devices and port 
services can be monitoring for response, so 
Web servers, mail servers, and so on can all 
be monitoring as potential failure alarms." 

Of course, some applications don't read- 
ily lend themselves to easy sensor cabling. 
"A relatively new option to the IMS system 


L-i HI ■ 


Let's take a look at the ways the IMS-4000 
can get a hold of you in an emergency. 


Sensaphone designed the IMS-4000 with 
innovative alerting technologies and related 
connectivity. The goal is to notify you imme- 
diately by the most effective means possible. 

"Another potential critical failure is the 
network itself, or some component of the net- 
work that can prevent proper communication 
out to the Internet or other location," says 
Bob Douglass, Sensaphone's vice president 
of sales and marketing. "The IMS system 

a full status verification, and the results will 
be replied back to you via email. An assort- 
ment of commands are available through 
the two-way email feature." 

Sensors & Other Devices 

Besides the typical temperature and 
humidity probes, the IMS-4000' s sensor 
options include detectors for smoke, sound 
level, motion, water, intrusion, and power 
outages, the company says. "All of the sen- 
sor inputs use CAT 5 connection cables, 
so standard Ethernet cables can be used to 
patch to any of the sensors," Douglass says. 

"A ping network command can be 
issued through touch-tone phone 
commands, and the result is spoken 
back with a custom voice." 

^ - Sensaphone's Bob Douglass 

includes both an Ethernet connection for 
alarm delivery, but also a good, old-fash- 
ioned telephone line. In case of a network 
failure, the IMS system can go out-of-band 
and use the phone line to perform alarm noti- 
fication using custom voice phone calls." 

By "custom," Douglass means that you 
can record your own alert notifications that 
can be played back to you over the phone. 
"Voice phone calls are also a benefit when 
someone needs to be woken up out of bed 
for a critical alarm," Douglass says. "Email 
alarm delivery can't do that." 

Once notified, your next step is to remote 
in. Sensaphone gives you options for this, 
too. "In addition to the Windows software 
interface and the built-in Web page inter- 
face, the IMS system also includes two very 
unique special access methods. The standard 

"When a sensor is plugged in, it is auto- 
matically identified by the IMS system, 
and a predetermined programming tem- 
plate is applied. Once a template is defined 
for each sensor type, then when an addi- 
tional sensor of that type is plugged in at 
some point in the future, all programming 
parameters are instantly set up automati- 
cally with no action by the user at all. Even 
third-party sensors are compatible with the 
IMS system," Douglass explains. 

"All sensors are also supervised," Douglass 
adds. "If a wire is cut, shorted, or unplugged, a 
diagnostic alarm is automatically generated." 

The host unit of the IMS-4000 supports 
eight CAT 5 sensors; that number is scal- 
able up to 256 through optional expansion 
nodes. Nodes can be added anywhere in 
the world with network access, Sensaphone 

is the availability of wireless sensors," which 
requires an optional Wireless Receiver 
Node module, Douglass says. "And like the 
direct-connect sensors, the wireless sensors 
are supervised and will generate diagnostic 
alarms if their battery is too low or the sensor 
fails to respond for any reason," he explains. 
"The wireless sensors are perfect for dynam- 
ic environments where racks and servers are 
often moved or upgraded." 


Sensaphone also provides an internal 
UPS for IMS-4000 devices so that it can 
have a battery backup system onboard. 

"In many cases, the power system itself 
is one of the critical items to be monitored 
for failure. Many other monitoring systems 
rely on the power, which can be a big mis- 
take if it fails," Douglass says. 

"The IMS system includes internal battery 
backup in the host and the nodes to con- 
tinue operating during a power problem," 
Douglass continues. "And since the battery 
backup is integrated, the hosts and nodes 
automatically monitor for power failures." 

In short, the IMS-4000 is a watcher that 
also watches itself. For a look at the sys- 
tem's full range of accessories and options, 
visit Sensaphone's Web site. 

Sensaphone IMS-4000 

(877) 373-2700 

An infrastructure monitoring system with 
integrated voice and modem, UPS, flash 
storage, and a Web server, plus a long list 
of accessories and options. 



Organizations Form 
Cloud Standards 
Customer Council 

A group of organizations, including IBIVI, CA 
Technologies, Citigroup, and Lockheed Martin, 
have banded together to form CSCC (Cloud 
Standards Customer Council), which, according 
to its Web site, is "an end-user advocacy group 
dedicated to accelerating cloud's successful 
adoption and drilling down into the standards, 
security, and interoperability issues surrounding 
transition to the cloud." Formed in April, the coun- 
cil is managed by Object IVIanagement Group, 
an international, open-membership, not-for-profit 

> Cloud 

computer industry consortium that aims to facili- 
tate agreement between IT end users and ven- 
dors on best practices, standards, and business 
technology integration worldwide. 

According to CSCC, the group hopes to advance 
cloud adoption by prioritizing key interoperability 
issues such as management, reference archi- 
tectures, and hybrid cloud procedures, as well 
as security and compliance. The council says it 
plans to add to existing vendor-led cloud stan- 
dards efforts by establishing a core set of client- 
driven requirements to ensure that cloud users 
will have the same freedom of choice, flexibility, 
and openness that would be available through a 
traditional IT environment. 

Cloud computing has been a focal point in 
recent years for organizations wanting to 
change where they store information, and that 
was a driving force behind the council's efforts 
to make it more accessible. 'The CSCC was 
created as an advocacy group to give end- 
users a greater voice in the cloud computing 
market and to provide a forum for the exchange 
of ideas between organizations facing similar 
challenges in the move to cloud computing," 
says Melvin Greer, senior fellow and chief strat- 
egist for cloud computing at Lockheed Martin 
and chair of the CSCC steering committee. 

CSCC Goals 

The council has four primary purposes, accord- 
ing to Greer: to make the needs of the cloud 
users an integral part of the development 
process; to develop or solicit materials for the 
benefit of end users who are interested in or 
are in the process of making the transition to 
cloud computing, with these materials helping 
in the transition; to have a say in the new cloud 
standards development process and allow end 
users' perspective to be represented in that 
process; and to promote the discussion of the 
adoption process between end users and those 
considering cloud adoption. 

CSCC is working toward a more widespread 
adoption of the cloud and plans to dem- 
onstrate the value of cloud computing to 
end-user organizations through events, white- 
papers, best practices, and by encouraging 
active participation, Greer says. Members will 
share what works and what doesn't in their 
cloud adoption journey, which can lead to a 
lower cost of IT deployment, business agility, 
and strategic innovation. 

Page 14 

August 12, 2011 



Maintain UPSes & PDUs 

Strategies & Advice To Keep The Juice Flowing 

When it comes to power distribu- 
tion, selecting robust and reliable UPSes 
and PDUs is just the starting point. Once 
installed, these two crucial components 
do not just run by themselves — they 
require diligent upkeep and maintenance 
to run reliably. 

Most data center managers certainly 
know the risks associated with faulty UPS 
and PDU devices. However, many enter- 
prises lack a comprehensive maintenance 
plan and pay the price when the UPS sys- 
tem fails to work during a power outage or 
a faulty PDU disrupts power distribution 
at the rack level. But you can follow a set 
of procedures when maintaining UPSes 
and PDUs to make sure they always run 
like they should. 

Create & Follow A Schedule 

UPS and PDU maintenance is not 
something to do just when time per- 
mits. Like backups, specific power 
device maintenance tasks should be 
performed on scheduled dates, while all 
updates, calibrations, and component 
replacements should be documented 
and archived. 

One of the first things involved when 
developing a UPS and PDU mainte- 
nance plan is to list and schedule all of 

Key Points 

• UPS and PDU maintenance processes 
should be scheduled and documented. 

• UPS battery maintenance is especially 
important, while battery lifetimes differ 
based on the device manufacturer. 

• Keeping the components clean is a 
crucial maintenance process In order to 
avoid damaged fans and overheating 
caused by contaminant buildup. 

the necessary procedures with a heavy 
emphasis on inspections. For UPS units, 
physical inspection should be performed 
quarterly, says Thomas McKinney, a 
senior technical consultant for Forsythe. 
"Be sure to confirm operating param- 
eters and check display screens, loads, 
cooling fan operation, and filters," 
McKinney says. 

On a semiannual basis, inspect UPS 
capacitors and input traps. Conduct sine- 
wave capture testing and full-transfer and 
re-transfer tests every six months. And 
perform load-bank tests with infrared 
scanning, battery tests, sensor calibra- 
tion, and cleaning annually for UPS units, 
McKinney says. 

Admins should perform a PDU physi- 
cal inspection semiannually, which 
should include making sure the display 
screens are in working order, McKinney 
says. Every six months, be sure to clean 
PDUs and calibrate their sensors. Routine 
inspections alone will help you to flag 
UPS and PDU defects early so that major 
problems can be prevented from happen- 
ing later. 

Each year, analyze PDUs with infrared 
scanning and test circuit breakers. Infrared 
scanning of UPSes and PDUs will serve as 
a non-invasive way to check the general 
condition of a PDU and electrical distri- 
bution gear in general, McKinney says. 
"Scanning of an electrical bus bar for hot 
spots will allow you to see a loose con- 
nection or potential overload condition," 
McKinney says. 

IR scanning will also give you the 
opportunity to see when maintenance tasks 
must be performed before problems start 
and the PDU goes down. "Downtime can 
be scheduled for [maintenance] and repair. 
But you can wait, and it will eventually 
fail and create the downtime for you," 
McKinney says. "Murphy's Law states 
that this will most likely happen on a holi- 
day at 3 a.m. or during the Super Bowl." 

Don't Neglect UPS Batteries 

UPS batteries are what will power the 
data center in the event of an outage, so 
doing what's necessary to make sure they 
run properly is key. One of the main com- 
ponents of UPS battery maintenance is to 
first determine the estimated battery life of 
the unit, which varies based on UPS make 
and type. 

Brett Femrite, sales director for Rackmount 
Solutions (, 
says that once you've determined the battery 
life, you can establish a precise replacement 
schedule. In addition to replacing UPS units 
at scheduled times, you also need to peri- 
odically check them for corrosion, which can 
cause overheating and other issues, he says. 

Ambient temperatures should also be 
taken into account when establishing a bat- 
tery maintenance schedule. "Overall ambi- 
ent temperatures can tax batteries a little 
harder than they need to be," Femrite says. 

Battery maintenance needs to be taken 
very seriously. "Don't take chances. Too 
often, battery maintenance is not consid- 
ered to be critical like other maintenance 
tasks," Femrite says. "But UPS batteries 
have to be in place and problems have to 
be solved so they can be reliable." 

Keep Them Clean 

Doing the necessary to remove contami- 
nants on and inside UPS and PDU devices 
is critical. Dust and contaminant buildup 
can shorten UPS and PDU life cycles in 
a number of ways. For example, fans can 
malfunction and components covered in 
dust are prone to overheat. 

Cleaning should also be done by a pro- 
fessional, but it is up to the data center 
manager to make sure that the third-party 
cleaning service uses specific cleaning 
processes on a scheduled basis. 

Paul Musick, vice president of operations 
for ProSource Mission Critical Services 
(, says, "The 
main objective is to remove contaminants 
from your critical environment and to 

ensure your [UPS and PDU] systems are 
working properly when you need them the 
most. Scheduled cleanings can also prolong 
the life of this type of equipment." 

As part of the cleaning process, the 
exterior surface of all UPSes and PDUs 
should be vacuumed first, Musick says. 
"Once the vacuum has removed the major- 
ity of the dust from the surface, then I 
would use a microfiber dusting cloth with 
an antistatic surface cleaner. Remember 
to use very little chemical and never treat 
your cloth near the equipment." 

Ryan Fenik, marketing manager for 
LayerZero Power Systems (www.layerzero 
.com), says zinc particles are one critical con- 
taminant to be on the watch for. These par- 
ticles are common because many of the units' 
components are often composed of zinc. 

"Get in writing that the third party that 
cleans or services these units is regular- 
ly removing zinc, which can cause criti- 
cal components to fail," he says. "Zinc 
whiskers that grow on galvanized metal 
surfaces can cause short circuits if they 
bridge electrical conductors. Zinc whisker- 
induced short circuits have been cited as 
the direct cause of many catastrophic data 
center failures in recent years." 

The Third-Party Cost Equation 

Relying on third parties to perform 
most maintenance tasks is almost always 
more cost-effective than keeping every- 
thing in-house, says Brad Kowal, assis- 
tant data center director for Shands 
Healthcare in Florida. 

One or more persons on staff must also 
manage the service provider to make sure 
that the maintenance tasks — as described 
above — are performed. An in-house per- 
son also needs to document and archive 
maintenance records. But hiring some- 
one in-house to do most of the hands-on 
work is usually not worth the cost, Kowal 
says. "A person might have the specialized 
knowledge that is required, but what hap- 
pens when they leave?" 

By relying on a third party to perform 
most of the actual maintenance tasks, the 
investment will largely be based on how 
much the service contract costs, which can 
vary widely, Kowal says. "But once you 
can confirm that a company is reputable 
and that it has solid references, it is all 
about lower costs" and comparing ven- 
dors, Kowal says. 


• Take the necessary steps to make sure 
that UPS and PDU software is updated, 
which can help the units run longer and 
more efficiently, says Ryan Fenik, mar- 
keting manager for LayerZero Power 
Systems ( 

• Tighten the units' legs or fastening 
clips as needed, because UPS and 
PDU devices that are not level or sta- 
ble on the surfaces to which they are 
attached can suffer damage over time, 
Fenik says. 

• Switch off the power from a server rack or 
other data center equipment on a regular 
basis to see if the UPS' temporary battery 
power can sustain the load like it should, 
says Brett Femrite, sales director for Rack- 
mount Solutions (www.rackmountsolu 

• Always remember that UPSes and PDUs 
are dangerous to handle and open. Only 
third-party technicians or trained manu- 
facturer service representatives should 
perform most of the maintenance tasks, 
Fenik says. 




Aiiina Hospitals* Clinics 
Forest Lake 

When a "mission critical" 
data roonn became a 
'. "hot spot" after several 

upgrades, Matt Steding kept his cool. "The extreme 
weather puts an extra toad on external compressors 
and condensers — which Increases maintenance 
costs." Which is why he chose the more innovative, 
cost-effective solution: MovlnCool's self-contained, 
ceiling-mounted CM25 air conditioner 

ery CM25* 

The MovinCool CIV1 Series is perfect 
for high-tech data centers. 

In addition to MovinCool's reputation for performance 
and reliability, Steding was impressed by the CM25's 
high sensible cooling capacity of 18,900 Btu/ti, its 
seasonal energy efficiency ratio (SEER) of 14 and its 
compact dimensions. Sitting just 20 inches high, it 
easily fit into the ceiling space above the data room. 
"The CIVI25 has all the features we need — plus an 
affordable price." 

To read more about Matfs WovlnCool success, 


CM25and Allina. 
Scan QR Code' with 


C 201 1 OENSO S,llM CaMornalnc MovinCool, SpolCool and 

August 12, 2011 

Page 15 

Control and Circuit IVIetering-IVIRP 

Unique Features 



O s 







i All Circuit Breakers Monitored 

Most metered power solutions only monitor input power. BayTech 
monitors all circuit breakers and reports via SNMP when thresholds 
are met. 

i Optional Outlet Metering with Effioienoy 

IVIonitor individual outlets and receive current, watts, and volt-amps. 
Continuously monitoring equipment for efficiency with power factor. 

High Retention 013 Receptacle 

i Reliable integrated locking clips assure power cord retention. Unique 
to the industry and does away with nuisance wire clips. 

Reliable ROB Rower Distribution 

i ISO's (Insulation Displacement) connectors are faulty and unreliable! All 
BayTech power solutions use reliable PCB power distribution. 

Integrated Sensor Inputs 

i Eliminate the need for extra environmental monitoring devices. All 
BayTech power solutions offer two ports for external temperature and 
humidity probes. 

Build Custom Power Solutions 
with Standard Modular Product 

BayTech's MRP Modular Rack Power system provides reliable power 
distribution with maximum flexibility for receptacle selectionand power input. 

BayTech offers three classes of the MRP system. Switched and monitored, sim- 
ply monitored and individual receptacle monitoring. 

User friendly interface for controlling power to receptacles, monitoring 
Current, Voltage, Watts, Temperature, Humidity, and KW Hour Meter. 

Standard Features 

• High and Low Density Models 

• 120/208/AC Single Phase 

• 208/400VAC Three Phase 

• 20,30,50,60 Amp Support 

• On/Off Reboot Control 

• HTTPS, SSH, SSL Access 

• Radius, TACACS Authentication 

• Tool less Mounting 

Unique Features 

• Modular Design 

• All Circuit Breakers Monitored 

• KW Hour Meter 

• Current, Voltage and Watt Meters 

• Integrated Locking C1 3 Receptacle 

• Reliable PCB Power Distribution 

Bay Technical Assoc. Inc. 5239 A Avenue Long Beach, MS 39560 Tel: 228-563-7334 Fax: 228-563-7335 



oicefor power distribution and mana 



FlexSim FR 

• Fire Rated 

• Made in 
the USA 

Our New ASTM 

Designed for Your Data Center 

Fire protection is an important consideration for data center 
managers. Simplex has worked iiard to develop a fire-rated material 
that fills your needs. Our goal is to set the standards for hot aisle and 
cold aisle isolation. 

• Developed to meet the stringent demands of data center fire 

. Meets ASTM E-84 Class 1 and NFPA 701 standards. 

• Also available in an anti-static formula with built-in ESD 

Call Simplex or visit our website. See our complete line of curtains, 
partitions, doors and accessories. 

^ SIMPLEX ^''1 V''''' "^^^'^^ ^"""^'v .800.854.795 1 


Page 16 



August 12, 2011 

Overhead & Underfloor Cable 

Access Cable Trays FloorFlex 
Cable Tray System 





Access Cable Trays' FloorFlex is a cable tray system 
designed for use beneath an access floor. Cable tray 
sections are available in various heights and widths to 
let users customize their trays according to their cabling 
needs. The system is also available in various heights 
above the slab to match any access floor depth. Designed 
to snap together, FloorFlex offers the ultimate in flexibility 
and ease of installation. 

• No special tools or cutting required 

• Available as standard single-level with optional two- 
level and three-level designs 

• No need to remove and replace access floor structural 
components to install 

• Brings cabling as close as 2 inches from the access 
floor surface for easy access and management 

• Fits all access floor manufacturers' makes and models 

• Easily reconfigurable to accommodate changing needs 

• Made in the United States 

Best For: Data centers, general offices, or any other 
facility utilizing an access floor, as well as data center 
renovations and new constructions. 

Contact: (866) 777-2576 I 

Black Box Cable Support 

Cable Support Hangers from 
Black Box hold the same 
amount of cable as J-hooks 
and provide sturdy support 
for all communication cable 
types (CAT 5/5e/6 and fiber) 
without sagging, bending, or 

damaging cable. The stackable loops can be mounted 
and rotated in any direction on a beam. Flexible, non- 
metallic, and easy to use, the loops are more cost- 
efficient than traditional management methods. The 
hangers can hold bundles weighing up to 75 pounds. 

• Plenum-rated and UL/CSA-listed 

• Holds up to 100 CAT 5 cables in a 5-inch hanger 

• Supports bundles weighing up to 75 pounds 

Best For: Hanging communication cable bundles in 
environmental air handling spaces. 

Price: Starts at $5.39 for 10-pack of 2-inch hangers 

Contact: (888) 433-5049 I 

Black Box Fiber Optic Storage 

Black Box's Fiber Optic Storage Rings safely store 
excess fiber optic cable with proper bend radius main- 
tenance and kinking prevention. The rings hold 30 to 
50 feet of excess cable and are designed for use in 
entrance facilities, intermediate and main distribution 
frames, and wiring closets. 

• IVIount to walls with wood screws 

• Lifetime guarantee 

• Available in 12- and 24-inch diameters 

Best For: Storing excess fiber cable in entrance facili- 
ties and intermediate and main distribution frames. 

Price: Starts at $29.95 for 12-inch diameter 

Contact: (888) 433-5049 I 

Information Support Concepts 
ConnectFloor Modular 

The ConnectFloor IVIodular Computer Floor from 
Information Support Concepts is a cable management 
solution designed to provide flexible functionality that 
is affordable and simple to implement. Similar to Lego 
building blocks, the company says, you can use the 
modular pieces to assemble the ideal cable management 
setup to suit your exact cable-routing needs. 

• Less than 3 inches high for a low profile that fits 
almost any room 

• Easy to install, with no special tools required 

• Options available for carpet squares and floor 
power boxes 

• Easily reconfigurable and reusable 

Best For: IT labs or areas where instant floor cable 
management is required. 

Price: Varies based on square footage; for example, 
1 to 3,000 square feet cost $10.10 per square foot 

Cable Management Rack Kit 

iStar's ClayTek division provides an economical and 
effective solution for cable clusters. The WA-CM1 UB 
takes up only one unit of space in standard 19-inch racks 
and enclosures and helps to keep cables organized. 
Cables can be easily threaded through the panels, and 
excess wiring can be stored inside the management cas- 
ing. ClayTek also offers a 2U model, the WA-CM2UB. 

• Easy to install and manage 

• Economic solution to cable clutter 

• Sturdy design protects cables from damage 

Best For: Data centers and other organizations requiring 
affordable, effective cable management. 

Price: $50.95 

Contact: (888) 989-1189 I 

PDU Cables Air-Guard 
Cable Seal 

The Air-Guard cable seal from PDU Cables seals access 
holes used to route underfloor power distribution cables 
and communications cables through a data center's 
floor. The seals provide two-piece design options to 
manage cabling by allowing users to remove tiles without 
having to disconnect cables. Additionally, the seal imme- 
diately saves energy by significantly minimizing cool air 
loss while improving static pressure to keep data center 
equipment from overheating. 

• Flexible, simple cable routing via removal of floor tiles 
without disconnecting equipment 

• Reduces air loss in plenum-cooled floors and improves 
underfloor static pressure 

• Extends life of cooling equipment 

Best For: Sealing any size of cable opening in a raised 
data center floor environment. 

Contact: (866) 631-4238 I 





Contact: (800) 458-6255 I 

August 12, 2011 


Page 17 


Processots Product Spotlight highlights options available in key data center product categories, providing product information side-by-side for easy comparison. 



Quantum Cabling Solution™ 

CTI's Quantum Cabling Solution is a user-friendly, highly 
efficient cable management solution that lets users cable 
a fully loaded enterprise-class director in half the time of 
traditional cabling methods. The Quantum is highly man- 
ageable and improves troubleshooting and move/add/ 
change activities as compared to traditional cabling meth- 
ods when deployed with TIA-942-compliant solutions. 
The Quantum Cabling Solution can handle the highest 
port count hardware on the market while utilizing the least 
amount of valuable rack space. It's currently available for 
Brocade and Cisco 951 3 enterprise-class directors; addi- 
tional configurations are available upon request. 

• Fast, simple installation 

• Compliant with TIA-942 Telecommunications 
Infrastructure Standard for data centers 

• Compatible with high-density cabling environments 

Best For: Cable management for high-density switches. 
Contact: (888) 446-9175 I 

Data Center Depot Rackmount 
& Vertical Lacing Solutions 

Data Center Depot offers a 
variety of cable lacing solu- 
tions to meet enterprises' 
cable management needs. Its 
rackmount lacing bars help 
neatly and securely route cables, with options for straight 
and offset versions, two sizes of reusable cable tie orga- 
nizers, and Velcro cable ties. The company's vertical 
lacing panels feature a T-Hook head design that ensures 
fast and simple installation of pre-bundled cables. 

• Straight and offset lacing bar cables and rods available 

• 1 U and 2U cable tie organizers 

• 8- and 11-inch Velcro cable tie options 

• Slotted steel lacing panels and tapped aluminum lac- 
ing strips also available 

Best For: Enterprises that want to route their cables 
neatly and securely without a lot of hassle. 

Contact: (877) 429-7225 I 

Device Technologies Spring- 
Fast SL Series Encapsulated 
Metal Grommet Edging 

The high-performance SL 

Series grommet edging from Device Technologies is the 
company's next-generation wire protection solution. The SL 
Series meets specifications for Telcordia; BICSI; UL94V-0; 
and a multitude of performance attributes across various 
industries, including aerospace, HVAC, medical, power, and 
transportation. As with all Spring-Fast grommet edging series 
products, the SL requires only finger pressure to snap on, 
locking into place to conform to edge requirements. It offers 
a smooth protective cable, wire, and fiber interface on edges 
of cabinets, enclosures, and rack sheet metal and/or sharp 
edges of composite, plastic, or perforated materials. 

• Available in a range of sizes with application thickness 
of 0.02 to 0.13 inches 

• RoHS/REACH compliant 

• No adhesives needed 

• Reels or cut to length 

• Indoor/outdoor 

Best For: Data centers; telecommunications, equipment 
rooms, and lab spaces; access floors and underfloor cable 
management; and racks and chassis. 

Contact: (800) 669-9682 I 

PDU Cables UL Listed Power 
Distribution Cable Assemblies 

4 - i 





Manufacturer of UL Listed, underfloor power distribu- 
tion cable assemblies, PDU Cables is fast, reliable, and 
knowledgeable while remaining cost-effective in provid- 
ing the industry's highest-quality power cables. Use pre- 
fabricated, color-coded, and labeled cables to excel in 
data center cleanliness and organization. UL Listed and 
Hi-Pot tested, every cable is guaranteed not to fail. PDU 
Cables provides customers with 24-hour turnaround and 
standard transit times of one to three days to most U.S. 
locations (cable expedition available). Currently more 
than 5,000 data centers use PDU Cables' products to 
save time and labor and to reduce overall project costs. 

• UL Listed and tested power distribution cables 

• Molded cord assemblies 

• Drop-down SO cord 

Best For: Raised floor data center applications. 
Contact: (866) 631-4238 I 

Rackmount Solutions Neat 
Patch Cable Organizer 

Tired of messy networks? Place the Rackmount Solutions 
Neat Patch kit between a switch and a patch panel, and 
you'll never have another cable mess. We guarantee it! 

• Promotes bend radius compliance in patch cable 

• Patch cables are easier to trace from panel to 

• Priced less than the leading brands of horizontal 

• Uses a patented plastic molded design that is 
non-conductive. Wire with confidence there will 
be no electrical issues such as surges and 
grounding since the plastic fingers are not riveted 
to metal or metal D-rings. 

Best For: Enterprises building a new network or 
wanting to clean up an existing installation. 

Price: Starts at $59.34 

Contact: (866) 207-6631 I 

Rackmount Solutions Rack-ups 

The Rack-ups wire management straps from Rackmount 
Solutions are designed to help manage and safely 
secure electrical, CATV, and fiber-optic cables. Made 
from Velcro® hook-and-loop tape, Rack-ups will not cut 
or pinch cords like plastic ties. The hook-and-loop tape 
makes it easy to adjust, remove, and/or add cords. These 
straps have a 0.25-inch brass grommet, so they can be 
nailed or screwed to equipment racks, brackets, shelving, 
walls, and ceilings, keeping cords safely out of the way. 

• Available in three models: plain, grommet, and buckle 

• 0.75- X 9-inch hook-and-loop tape 

• Comes in black, with other colors available on request 

Best For: Data centers in need of an easy way to bet- 
ter organize and manage cabling. 

Price: $750 (plain, pack of 10); $9.95 (grommet, pack 
of 10); $12.97 (buckle, pack of 10) 

Contact: (866) 207-6631 I 





August 12, 2011 



Drtable Cooling 

Black Box 24U ClimateCab 
NEMA 12 Server Cabinet 

Climate-controlled protection found in Black Box's 
24U ClimateCab Server Cabinet lets you install serv- 
ers without tlie need for additional cooling or costly 
infrastructure. These enclosures are NEMA 12 rated, 
meaning they are ideal for use in indoor locations with 
falling dirt; circulating dust, lint, and debris; and drip- 
ping or splashing liquids. 

• Save energy by cooling just the cabinet 

• Includes a 6,000 BTU air-conditioning unit 

• NEIVIA 12 rated for protection 

• Only 51 X 28 X 31 .5 inches, so it can fit where 
space is limited 

Best For: Housing network equipment outside the 
protection of a climate-controlled data center. 

Price: $4,249.95 

Contact: (877) 877-2269 I 

Black Box 42U ClimateCab 
NEMA 12 Server Cabinet 

The Black Box 42U ClimateCab NEIVIA 12 Server 
Cabinet can accommodate larger systems that reside 
in areas without adequate climate controls, letting 
users avoid making costly infrastructure changes. 
These enclosures are NEMA 12 rated for use in 
indoor locations with falling dirt; circulating dust, lint, 
and debris; and dripping or splashing liquids. 

• Save energy by cooling just the cabinet, not the 
entire room 

• Includes an 8,500 BTU air-conditioning unit 

• NEMA 12 rated for protection 

• 40-inch depth accommodates most servers 

Best For: Server installations outside the protection 
of a climate-controlled data center. 

Price: $5,499.90 

Contact: (877) 877-2269 I 

Black Box ClimateCab NEMA 12 
Wallmount Cabinet 

Secure wallmount ClimateCab cabinets from Black 
Box provide a compact way to protect and cool sensi- 
tive components. Users can install the NEMA 12 rated 
wallmount cabinets in indoor environments where fall- 
ing dirt; circulating dust, lint, and debris; and dripping 
or splashing liquids would otherwise cause problems 
for equipment. 

• Compact wallmount design saves space 

• Operates on a standard 1 1 5V power source 

• Single- or double-hinged 

• Choose from a cabinet with a fan or an 800 BTU 
air-conditioning unit 

Best For: Remote sites that have limited space and 
conditions that are potentially damaging to delicate 

Price: $2,695.95 for single-hinged and $2,795.95 for 

Contact: (877) 877-2269 I 

MovinCool Office Pro W20 

The latest addition to MovinCool's portable air condition- 
ers, the Office Pro W20 has an impressive 1 5,700 BTU/ 
hr cooling capacity. Because the unit is watercooled, 
customers need not worry about locating the Office Pro 
W20 in areas without local hot air exhaust: The unit sim- 
ply requires a water supply and a standard 1 15V outlet. 

• Programmable digital controller enables weekend 
and after-hours cooling 

• UL listed for safe operation 

• Accepts a wide water supply temperature range 
(40 to 90 F) and a minimum water pressure of only 
12 pounds per square inch 

• Connects to a fire alarm system to allow emer- 
gency shutdown 

Best For: Office spaces and IT equipment rooms 
where heat exhaust is not available. 

Price: $4,375 

Contact: (800) 264-9573 

MovinCool Office Pro 12 
sold by Rackmount Solutions 

The MovinCool Office Pro 12 is a portable spot-cooling 
air conditioner designed to lower operating tempera- 
tures of computers and networking, communications, 
and office equipment to maximize reliability and hard- 
ware life span. The Office Pro 12 is self-contained, 
portable, and features an electronic thermostat and a 
programmable control panel for tailored cooling when 
and where you need it most. 

• Provides 12,000 BTU/hr of cool air maximum 
spot cooling 

• Programmable digital controller 

• Operates on a standard 1 1 5V power source 

• No costly installation necessary 

• Maintains ideal operating temperature for 
heat-sensitive electronics, down to 65 degrees 

Best For: Offices filled with heat-generating electronics. 
Price: $3,295 

Contact: (866) 207-6631 I 

MovinCool Office Pro 18 
sold by Rackmount Solutions 

The MovinCool Office Pro 18 offers superior cool- 
ing capacity without requiring a nonstandard power 
source. This portable air conditioner protects sensitive 
data and electronic systems from loss and failure, act- 
ing as an insurance policy for your infrastructure. The 
Office Pro 18 features an intuitive control panel that 
lets users designate when the unit operates. 

• Provides 16,800 BTU/hr of cool air maximum 
spot cooling 

• Operates on a standard 1 15V power source 

• Programmable controls enable weekend and 
after-hours cooling 

• No costly installation necessary 

• UL Listed for safe operation 

Best For: Heat-sensitive office and data systems. 
Price: $3,655 

Contact: (866) 207-6631 I 

August 12, 2011 


Page 19 



Processots Product Spotlight highlights options available in key data center product categories, providing product information side-by-side for easy comparison. 

KwiKoolKPO 12-23 
& 12-43 12-TON 

The KwiKool KPO portable air conditioners deliver a 
powerful 12 tons (139,400 BTU/hr) of cooling capacity 
in a compact size. The unit measures only 62 x 32 x 
64 inches — about the size of a typical 5-ton unit — and 
it's small enough to fit through a standard door. 

• Condenser and cold supply and return air can 
be ducted up to 60 feet using high-static blowers 

• Internal circuit breaker allows easy hookup to 
208/230-volt (12-23) or 460-volt three-phase 
(12-43) models 

• Integrated phase and power monitor provides 
protection from electrical power quality issues 

• Low ambient temperature controls with a con- 
denser operating range of 30 to 100 degrees 

Best For: Large computer rooms and emergency 
cooling during outages. 

Price: Rentals from $450 per day or $1 ,325 per week 

KwiKool SAC 1411 

As one option in KwiKool's Strategic Air Center series 
of portable spot coolers, the SAC 141 1 features 
microprocessor digital controls and an Easy-Touch 
control panel. The unit is an air-cooled, 1.15-ton por- 
table spot cooler that operates on a 1 15V/15A circuit. 
The SAC 141 1 also supports 460 CFM evaporator 
airflow and 1 ,200 CFM condenser airflow. 

• Provides 13,850 BTU/hr of cool air at 95 degrees 
Fahrenheit at 60% RH 

• Operates on a standard 1 1 5V power source 

• Operating range between 60 and 110 degrees 

• Easy-access hinged panel with Kwikloks 

Best For: Computer room, server closet, or ware- 
house use. 

Price: $3,495 


The MovinCool CM12 and CM25 are ceiling-mounted 
air conditioners that are just 15.5 inches (CM 12) and 20 
inches (CM25) tall, making them compact enough to fit 
above a drop ceiling for spot cooling space-limited instal- 
lations and server rooms. The units free up valuable floor 
space and feature built-in flanges and mounting brackets. 
The CM25 features a wall-mounted electronic controller 
that lets users monitor and troubleshoot problems. 

• The CM12 provides 10,500 BTU/hr of cool air at 80 
degrees Fahrenheit at 50% RH and operates on a 
standard 1 1 5V power source 

• The CM25 provides 25,000 BTU/hr of cool air at 80 F 
at 50% RH and operates on a 208/230V power source 

• Can fit into tight ceiling spaces, freeing up floor space 

Best For: Space-limited equipment rooms and cramped 
server and telecom closets. 

Price: $2,895 (CM12), $6,995 (CM25) 

Contact: (800) 264-9573 

MovinCool Office Pro 36 
sold by Rackmount Solutions 

The MovinCool Office Pro 36 delivers 36,000 BTU/hr of 
spot cooling for sensitive equipment. The portable, self- 
contained air conditioner requires no costly installation 
and features an intuitive control panel that lets users pro- 
gram the unit to operate after hours or on the weekend. 

• Provides 36,000 ETL-verified BTU/hr of cool air 
maximum spot cooling 

• Operates on a 208/230V power source 

• Features an AFCI plug for added safety against 
electrical arcing 

• Supports plug-and-play condensate pump 

• Easy-to-use programmable controls 

• Self-contained, portable, and easy to set up 
and operate 

Best For: Servers, routers, telecommunications, and 
other heat-sensitive equipment. 

Price: $6,980 

Contact: (866) 207-6631 I 

MovinCool Office Pro 60 
sold by Rackmount Solutions 

The MovinCool Office Pro 60 delivers up to 60,000 
BTU/hr of cooling capacity. This portable air con- 
ditioner is designed to manage temperatures for 
computer networks, communications equipment, and 
office electronics. The self-contained Office Pro 60 is 
easy to install — ^just position the wheeled unit, plug it 
in, and turn it on. 

• Programmable digital controller enables weekend 
and after-hours cooling 

• Operates on a 220V power source 

• Provides cooling in the low 60s to maximize the life 
span of heat-sensitive electronics 

• Condensation pump included for uninterrupted 

• UL Listed for safe operation 

Best For: Large office spaces and computer rooms 
filled with heat-sensitive electronics. 

Price: $9,995 

Contact: (866) 207-6631 I 

MovinCool Office Pro 63 
sold by Rackmount Solutions 

Like its sibling the Office Pro 60, the MovinCool Office 
Pro 63 delivers up to 60,000 BTU/hr of cooling capac- 
ity and is ideally suited for the demands of large office 
spaces and heat-sensitive electronics installations. This 
portable air conditioner is self-contained and operates 
on 460V power for as little as 15 cents per hour. 

• Programmable digital controller enables weekend 
and after-hours cooling 

• Provides cooling in the low 60s to maximize the life 
span of heat-sensitive electronics 

• Condensation pump included for uninterrupted 

• UL Listed for safe operation 

Best For: Large office spaces and computer rooms 
filled with heat-sensitive electronics. 

Price: $12,495 

Contact: (866) 207-6631 I 

Page 20 

August 12, 2011 

Right Here! 

All In A No-Nonsense Format 

Product Overviews • Information Columnists 
Leading Manufacturers • Technology News & Information 

Don't Miss A Single issue. 

Call 800.334.7458 or go to www.processorcom 

August 12, 2011 


Future-Proofing Your Data Center 

What do you need to make sure your 
data center is ready for future demands 
and changes in storage, networl<ing, 
power, and other areas? We tall<ed with 
some insiders to find out. 

Page 21 

Storage That's 
Built To Last 1 21 

■ Take the drain 
placed on IT bud- 
gets by the poor 
economy, add In 
some organizations' 
continuing lack of sup- 
port for data center initiatives, 
and it's no mystery that companies are 
re-evaluating how their systems will hold 
up overtime. Storage is no exception. 

Plan For The Servers 
You'll Need Tomorrow | 22 

■ Most servers last three to five years 
in a production environment. However, if 
data center managers 
don't make their server 
purchases wisely they 
may have to retire 
some servers early or 
they may drive up their 
operating expenses 

Proofing Your 
Data Center 
Networking | 23 

■ Considering 
your network 
environment — 
what it looks like 
and what you're trying to do — is 
the first step in figuring out how to 
future-proof your data center net- 
work infrastructure. 

Powering Your Data 
Center's Future 1 24 

■ Making smart investments in 
power is crucial, but can also be 
challenging — an 
IT manager has 
to anticipate 
changes, evaluate 
equipment based 
on long-term goals, 
and work within a 
specific budget. 


Storage That' s 
Built To Last 

System Flexibility Is Key To Longevity 

Take the drain placed on IT budgets 
by the poor economy, add in some orga- 
nizations' continuing lack of support for 
data center initiatives, and it's no mystery 
that companies are re-evaluating how their 
systems will hold up over time. Storage 
is no exception, and data centers looking 
for solutions should consider how today's 
investments will meet tomorrow's needs. 

Key Points 

A current usage assessment will help 
you forecast future capacity and perfor- 
mance needs. 

Better reliability and cost are making solid- 
state drives increasingly attractive. 

Carefully weigh future costs and flexibility 
when considering proprietary platforms. 

"We see most of our customers no longer 
having the luxury of the three-year refresh," 
says Chris Gruber, director of product 
marketing for storage solutions at D-Link 
Systems ( His team reports 
a number of customers citing five-year 
refresh cycles, and customers regularly tell 
him, "Our board of directors doesn't believe 
in investing in IT. Whatever platform we 
put in place today is going to have to be in 
place for a minimum of five years." No mat- 
ter what refresh cycle you're on, investing in 
storage solutions that can support your orga- 
nization now and into the future is how smart 
data center managers do business. 

Scale Out Instead Of Up 

As IT budgets continue to run lean, 
data centers may find that scale-out solu- 
tions offer a more economical long-term 
alternative. "The big shift you're seeing 
from storage manufacturers is the move 
from scale-up technologies to scale-out 
or node-based architectures," says John 
Cole, technology architect at Ahead (www "I think the move to 
scale-out storage architectures or grid- 
based storage architectures allows a lot 
more flexibility because it solves that 
upfront capital problem initially." It's 
a solution that may not only address an 
enterprise's concerns with scaling — Cole 
says it could also solve potential migration 
challenges. He encourages organizations to 
start evaluating scale-out architectures and 
determining if the upper limits are appro- 
priate for their needs. 

However, Jonathan Halstuch, COO at 
RackTop Systems (www.racktopsystems 
.com), isn't sure that 
scale-out solutions are 
ready for prime time. 
"Storage is growing, 
but the management 
software and frame- 
work for managing 
large scale-out stor- 
age is not as mature 
and robust as it needs 
to be for multi-petabyte 
implementations," he 
says. "Users will want 
to get more feedback 
from their storage solu- 
tion in real time about 
how it is performing. 
Users need to be able 
to define customer rule 
sets for moving tasks 
or jobs manually or 
automatically from one 
area to another." He 
believes these features 
need to evolve beyond 
their current rudimen- 
tary level to be robust 
enough to provide the 
automated analysis and 
performance reports 
users expect. 

Give Solid-state 
Drives Another Look 

Falling prices and improv- 
ing reliability will make sol 
id-state drives a more feasible 
and attractive solution for many 
data centers. "There will be a wider 
acceptance of the use of flash and 
solid-state drives in enterprise storage," 
Halstuch says. "SSD is hitting a great price 
and reliability point. With an SSD solution, 
customers can get the high I/Ops they need 
for virtual desktop infrastructure solutions 
or other I/O-demanding requirements." 

I Cole agrees that SSD technology is 
likely to play a larger role in how data 
centers manage storage. "Just from a 
pure density and performance perspec- 
tive, it's driving the move toward solid 
state," he says. "And the fact that as 
solid-state manufacturing technology has 
matured, the price relative to rotational 
media has cratered in the last 18 months, 
to where it's now actually very feasi- 
ble to consider an entirely solid-state 
deployment in the data center." 

Maintain Flexibility 

Gruber says data centers should be 
wary of the potential risks and costs of 



proprietary platforms. "When I say cost, 
it's not just cost for the technology but 

it's also cost that's built into propri- 
etary platforms," he says. Being locked 
into buying hardware from any specific 
vendor could become a serious bottle- 
neck as your needs evolve, and back- 
end or hidden costs could be an issue 
when sourcing high-performance drives, 
which is where Gruber says there's like- 
ly to be a big markup. "Cost and hav- 
ing proprietary platforms locking into 
disk drives and other components, that's 
really what's holding people back at the 
moment," he says. 

Flexibility will continue to be the key 
to success. "Technology continues to 
evolve at a faster pace each year, which 
means there is value in 
flexibility," Halstuch says. 
"Look for solutions that 
don't create vendor lock- 
in or force you to pay for 
everything up front. How 
can flexibility be a bad 
thing?" He adds that com- 
ponent prices continue to 
fall, and purchasing just 
the parts you need right 
when you need them will 
give you the best chance 
at a good price. 

The Challenge Of 
Disappearing Hardware 

The data center of the 
future is likely to have less 
storage hardware, but that 
doesn't mean a reduction in 
performance expectations. 
Gruber says he's already 
seeing a shift toward sup- 
porting more server ap- 
plications, both physical 
and virtual, with less hard- 
ware. He anticipates similar 
trends in storage. "We see 
a big push for increase in 
performance, both transac- 
tional and throughput, and 
as it relates to the data cen- 
ter, a big push for higher densi- 
ties and faster performance, both 
transactional and throughput on 
the supporting storage array," he 
says. Cost is among the reasons for 
the reduction in equipment. "With less 
hardware, you've got less service costs; 
you've got less management costs; [and] 
you've also got a reduction in service, 
power, and heating," Gruber says. When 
evaluating storage options, consider which 
solutions will enable you to reduce hard- 
ware without impacting performance. Q 

Best Investment For The Future: Build A Roadmap 

Defining needs and expectations is critical to selecting the best storage solution for your organization. "I find that the biggest challenge a lot of data 
centers have is they have no good way of reporting on historical storage growth," says John Cole, technology architect at Ahead (www.thinkaheadit 
.com). "And therefore, they have no good way of forecasting expected storage growth." 

It's tough to make a good long-term decision if you aren't sure what your needs will be down the road. Cole recommends creating a solid, realistic 
capacity forecast as a first step. "A lot of organizations are starting to turn to services partners or value-added resellers or technology partners that 
provide some sort of assessment," he says, and those partners can then help data centers develop the crucial architectural roadmap that helps 
them understand where they've been and where they're going. 

Page 22 

August 12, 2011 


I Pentagon Releases 
Cyberspace Strategy 

The Department of Defense recently released 
the first cyberspace strategy for the United 
States. Strategic initiatives were outlined in 
the document, describing the DoD's preven- 
tive plan against cyberattacks. The depart- 
ment listed its top initiatives, which include 
building relationships with U.S. allies and 
partners to collectively strengthen cyberse- 
curity, partnering with other U.S. government 
departments and the private sector, develop- 
ing new defense operating concepts, and 
treating cyberspace as an operational domain. 
Particular threats of the most concern include 
destructive actions, such as corruption or 
manipulation, that would threaten networks; 
DOS attacks that would threaten the avail- 
ability of networks; and ultimately the theft or 
exploitation of data. 

I Update: AMD Revenue Mixed 

AMD revenue from the second quarter of 
201 1 took a dip recently, according to the 
company. Figures of $1 .57 billion for the sec- 
ond quarter were down 5% from the same 
time last year. Non-GAAP net profit totaled 
$70 million, $13 million below the numbers 
reported the same time a year ago, with 
earnings of 9 cents per share. Net profit on a 
GAAP basis stood at $61 million, which was 
an improvement over $43 million in losses 
during the same period last year. Computing 
solutions division revenue was $1 .2 billion, 
a flat year-over-year performance, while rev- 
enue from the graphics division was $367 mil- 
lion compared to $440 million the year before. 

I Republicans Propose 
Telecom Subsidy Cuts 

Rep. Eric Cantor, House majority leader, pro- 
posed diverting $1 billion from the Universal 
Service Fund, which subsidizes rural tele- 
phone and broadband service, to deficit 
reduction. Several telecom trade groups and 
the National Association of Regulatory Utility 
Commissioners have spoken out against the 
proposal. The USF, which is overseen by 
the Federal Communications Commission, 
is funded with mandatory contributions from 
telecom companies that are passed on to con- 
sumers as monthly fees. The U.S. Telecom 
Association sent a letter to the White House 
and congressional leaders stating that the 
proposed cuts would in effect impose a new 
tax on consumers and hinder efforts to deploy 
broadband service throughout the country. 

I Microsoft Reports 
30% Profit Increase 

Microsoft posted $5.87 billion in net income 
during its fiscal fourth quarter, a 30% in- 
crease. Revenue rose 8.5% to $17.4 bil- 
lion, slightly more than analysts expected. 
However, revenue from the Windows operat- 
ing system fell 1% to $4.7 billion, the result of 
weak PC sales; this is the second consecutive 
quarter that Windows revenue has fallen. 
Microsoft also reported that it benefited from 
increased enterprise demand for its servers 
and Office software. Office revenue rose 7% 
to $5.8 billion, and server and tool revenue 
increased 12% to $4.64 billion. Sales in the 
company's entertainment division rose 30% 
to $1 .49 billion, thanks to strong sales of the 
Xbox 360 console and Kinect controller. 


Plan For The Servers 
You'll Need Tomorrow 

Future Considerations Include Virtualization, 
Cloud Computing, Multicore Systems & Blades 

Most servers last three to five years in 
a production environment. However, if data 
center managers don't make their server pur- 
chases wisely, they may have to retire some 
servers early, or they may drive up their oper- 
ating expenses unnecessarily. Poor server pur- 
chases could even make it more difficult to 
upgrade infrastructures in the future. i 

IT managers 
who are hoping 
to "future-proof 
their facilities need 
to start planning 
now for how data . " 

center changes wiH 
impact the type of 
servers they need 
to invest in and 
how those servers 
should be deployed 
and managed. 

Big Changes 

In the com- 
ing years, you'll 
likely be using 
your servers dif- 
ferently than you 
have in the past. 
For example, IDC 
estimates that by 
2014, 70% of all serv- 
er workloads will be vir- 
tuaUzed. VirtuaUzation often 
goes hand in hand with consoli- 
dation efforts, as companies seek 
to save costs by reducing the number of 
servers they manage. In addition, virtualiza- 
tion also often serves as a precursor for a 
move to the private cloud, which is growing 
in popularity. 

Tomorrow's servers will likely also look 
different than yesterday's — both inside 
and out. Dave Petersen, group manager of 
platform product marketing for industry- 
standard servers and software at HP, notes 
that multiprocessor systems are growing in 
popularity. "Core counts are continuing to 
go up almost exponentially," he says. 

In addition, form factors are also chang- 
ing, with blades becoming much more 
common. IDC reports that in the first quar- 
ter, revenues for blade servers grew 23.8% 
year-over-year, more than twice the growth 
rate of the server market as a whole. 

How Can You Prepare? i 

So what should you be doing to prepare 
for all these changes? Experts offer sev- 
eral tips. 

Pay more attention to cooling. Blade serv- 
ers typically require more cooling than tradi- 
tional servers. Katie Broderick, IDC's senior 
research analyst for enterprise platforms and 
data center trends, notes that virtuaUzation also 
often results in hot spots in the data center. 
To cope, Broderick says, "You'U want to be 
thinking about getting the coohng as close as 
possible to the servers, so that means rack-level, 
row-level cooling, instead of whole room." 

For larger data centers that are implement- 
ing virtualization and the cloud on a large 
scale, experts recommend that they deploy 

DCIM (data center infrastructure manage- 
ment) software, which allows facility manag- 
ers to see where VMs are moving around the 
data center and modify their cooling appropri- 
ately. According to Jeffrey Hewitt, research 
vice president at Gartner, DCIM solutions 
help companies take a more hoUstic approach 
and provide greater efficiencies in all areas. 

For smaller 
data cen- 
ters that use 
CRAC units, 
notes, "Sim- 
ple things like 
airflow are 
even if you 
don't have 
cooling for 
that room or 
for that server 
closet." She 
also advises 
that companies 
look at tech- 
nology such 
as variable- 
drives, which 
can adjust the 
speed of the fan to 
cope with changes in 
temperature caused by 
variable workloads. 
Think about high avail- 
ability. In virtualized or cloud 
environments, availability and reliabil- 
ity become much more important. Jean 
Bozman, IDC's research vice president 
for enterprise servers, notes that if a mid- 
sized enterprise has 10 VMs running on a 
particular server, it's likely that the entire 
company is accessing that server. In those 
cases, she says, high availability becomes 
more critical than ever. 

One indication that enterprises might be 
growing more concerned about availability 
is the increasing sales of high-end servers. 
Both Gartner and IDC have reported recently 
that server revenues have been growing faster 
than unit shipments — an unusual trend in the 
server market. This indicates that companies 
believe they'U get a better ROI — and a more 
future-proof data center — if they invest in 
more robust, more expensive hardware. 

Buy the best systems for your work- 
loads. Experts also recommend that data 

Key Points 

Managers who are purchasing new 
servers need to think about the effects 
virtualization, cloud computing, multi- 
core systems, and the shift toward 
blades will have on their data centers. 

Cooling and high availability both become 
much more important in virtualized or 
cloud environments. 

Buying energy-efficient hardware, match- 
ing systems to workloads, and grouping 
similar servers in designated zones can 
help drive down operating expenses. 

center managers give some hard thought 
to the types of applications and workloads 
that will be running on any new servers they 
purchase. Petersen says managers should 
ask, "What are the right workloads for the 
right architecture to make the most efficient 
use of the resources that you have?" 

He says that when purchasing multicore 
systems, "IT managers need to decide what 
the right strategy for them will be. Do I 
want to put a whole lot of virtual instances 
on a 4P or an 8P system, or do I want to 
put fewer virtual instances across a larger 
number of 2P servers?" 

Hewitt adds that he's seeing a trend 
toward "specific workloads for specific 
architecture." For example, one type of 
server might be better for managing large 
databases, while another might be a better 
choice for processing online transactions. 

Implement a "zone" offense. Broderick 
notes that some larger data centers have 
begun grouping together hardware that is well 
suited for particular types of virtual work- 
loads. For example, they may have database 
zones or Web infrastructure zones. Grouping 
types of servers together makes it easier to 
address the unique power and cooling needs 
of various types of servers, and it can also 
help improve your energy efficiency. 

Hewitt and Broderick both also suggest 
that managers hoping to future-proof their 
data center server infrastructures think about 
modular or containerized solutions, if they 
haven't already gone that route. Broderick 
notes that it's easier to move toward a zoned 
data center if you have a modular infrastruc- 
ture, because you can simply build out your 
next module with servers, power, cooling, 
networking, etc., designed for particular 
types of workloads. 

Best Investment For The Future: 
Energy-Efficient Hardware 

If you truly want to future-proof your data center, you'll need to examine the energy efficiency of 
your servers — both the ones you already have and any new ones you purchase. Jeffrey Hewitt, 
research vice president for Gartner, points out that energy costs are expected to rise in the next 
few years, and companies need to find ways to keep energy costs at bay. 

Dave Petersen, group manager of platform product marketing for industry-standard servers 
and software at HP, says that the first step is to "understand what equipment you have and 
how old it is and how energy-efficient it is, because you've got to plan and get ready now for 
putting In your next-generation infrastructure." 

August 12, 2011 


Page 23 


Future-Proofing Your 
Data Center Networking 

Emerging Technologies Such As Virtualization & Cloud Computing 
Demand A Network That's Speedy & Reliable 

Networking within the data center 

is going through transformative changes. 
Virtualization and outsourcing have enabled 
organizations to shrink core data center 
infrastructure. At the same time, the need 
for greater throughput, along with the com- 
plexity engendered by VMs, means that 
traditional networking management norms 
no longer apply. 

Key Points 

Keep abreast of emerging networking 
standards so that you can plan your 
future-proofing plans accordingly. 

A good unified fabric system will improve 
integration, scalability, and performance for 
virtualized environments within the SME and 
as SMEs increasingly use cloud providers for 
application and infrastructure services. 

Consider investing in a convergent infra- 
structure that can make the network envi- 
ronment more consistent for VMs. 

"The challenges are just unfolding, so you 
want to make sure you don't find yourself 
at an evolutionary dead end," says Omar 
Sultan, senior manager of data center archi- 
tecture at Cisco Systems ( 

Sultan says that considering your net- 
work environment — what it looks like and 
what you're trying to do — is the first step 
in figuring out how to future-proof your 
data center network infrastructure. "How 
you're going to use your network will help | 
you figure out how and when to spend your 
dollars effectively," he says. 

What are some other tips for future- 
proofing your networking infrastructure? 
Here are a few things to keep in mind — 
and not surprisingly, virtualization plays a 
big part in the process. | 

Keeping Up With Tlie Standards 

For his part. Sultan recommends keeping 
track of evolving network standards. "Then 
you have some level of assurance in what- 
ever decisions you make," he says. 

These standards include those specific to 
networking done in virtuahzed environments. 
For example, the IEEE standard 802.1Qbg 
addresses edge virtual bridging so that the 
hypervisor environment can be linked to the 
first layer of the physical switching infra- 
structure. "You want to look for that kind of 
support when investing the next generation 
of infrastructure," Sultan says. 

Infrastructures Using Virtualization 
Should Converge 

Convergent infrastructure is one of the big- 
gest trends in networking technology today 
because of its ability to bundle myriad dif- 
ferent IT technologies into a unified and effi- 
cient overall data center solution. According 
to Sultan, converged infrastructures tend to be 
virtuaUzation-friendly and offer easier support 
of Uve migrations of virtual machines. 

"Converged infrastructures means you 
have to buy fewer switches and less equip- 
ment overall," Sultan explains. "Also, they 

tend to offer ro- 
bust orchestration; 
simplify manage- 
ment; and reduce 
operational costs 
because you need 
less power, cooling, 
and cabling." 

In addition, con- 
verged network infra- 
structures let you 
build "big fat pipes 
at Layer 2, which is 
where virtualization 
lives right now, to 
match the kinds of 
traffic patterns we 
see in highly virtual- 
ized environments," 
Sultan says. 

A lot of activ- 
ity and conversa- 
tion takes place in a 
typical virtual server 
cluster of 30 to 40 
VMs. "You want to 
be able to give servers 
the biggest pipes they can 
have to talk to each other 
effectively," Sultan says. 

Unify The Network Fabric 

To leverage convergent infra 
structures. Sultan recommends looking at 
networking equipment such as unified fab- 
ric iSCSI channel or Fibre Channel over 

Best Investment 
For The Future: 
Get Network Switches 
In Shape 

Mike Hronek, networking engineer at CDW 
(, says that high-speed switches 
that support 1 Gigabit Ethernet will become the 
new norm in tomorrow's data centers. 'There is 
a large amount of traffic that runs between serv- 
ers in a virtual environment, so there will need to 
be more bandwidth," Hronek says. 

Steve Wong, director of marketing at 
Wave2Wave (, says 
that any future-proofing networking strategy 
will involve deploying adapters, switches, and 
routers designed specifically for I/O consoli- 
dation that support a minimum of 10GbE. 

"Enterprise adoption rates are starting to 
increase as newer Ethernet equipment and 
gear become available to support this new 
standard," Wong adds. 

"From a pure networking perspective, the 
most important investment you can make is 
to upgrade the switching in your data center 
[because] bandwidth needs with virtualiza- 
tion differ greatly from networks in the past," 
Hronek concludes. "Focus on upgrading the 
switching first. Without that infrastructure in 
place, none of the other stuff will matter." 

that work 
across modular 
and fixed platforms. 
Unified fabric can handle 10 
Gigabit Ethernet protocols needed for 
fast connections between virtual servers and 
between virtual servers and virtual storage. 

"It's a good foundational direction 
because essentially it allows you to take a 
virtual machine that's running, move it to 
wherever you need to in your data center, 
and be sure wherever it lands, it will have 
consistent access to firewall protection and 
storage, among other things," Sultan says. 

In the Cloud 

SME data centers are leading the charge 
toward cloud providers to handle core 
structures that don't need to be in-house. 
"Cloud is more cost-efficient and gives 
SMEs access to a higher level of IT capa- 
bilities than if they tried to build and main- 
tain it themselves," Sultan says. 

So what do data center managers at SMEs 
do as they continue to transition toward 
hybrid environments that have a combi- 
nation of physical, virtualized, and cloud- 
based components? Sultan says that as you 
prepare for a networking infrastructure 
refresh, first focus on making your environ- 
ment as homogeneous as possible to make 
virtualization easier and to focus on unified 
fabric solutions that can support virtualized 
and traditional data center networking. 

"That way, if you want to move your 
Layer 2 domain from your data center in 
San Francisco to one in Los Angeles, you 
can do so and know wherever your vir- 
tual machine lands, it will have consistent 
access to firewall protection and data stor- 
age, adhere to compliance regulations," 
and be as reliable as a physical server is — 
for a lot less money, Sultan says. □ 

Survey Finds CFOs 
Are Stepping Up 
Involvement In IT 
Investment Decisions 

CFOs are taking a larger role in deciding 
which IT projects receive investment, accord- 
ing to a study from Gartner. The study, which 
Gartner conducted along with two financial 
management organizations between October 
201 and January 201 1 , found that CFOs 
acting unilaterally have made 26% of IT 
investments, but ClOs acting alone made 
only 5% of investments. Gartner also found 
that 42% of IT organizations report directly to 
the CFO, and 33% report to the CEO. 

John Van Decker, a research vice president 
at Gartner, says the increasing role of CFOs 
in technology investment decisions makes it 
important to ensure that CFOs are educated 
on technology and that ClOs and CFOs are 
able to work well together. "In situations 
where there is a high level of CFO involve- 
ment, the CIO needs to ensure that the CFO 
is equipped with the right level of information 
on technologies and the business value they 
can bring," he says. 

Gartner also asked respondents what guide- 
lines they use when making investment 
decisions. Seventy-two percent said they will 
make investments in areas "where they see 
a competitive advantage driven by IT." Sixty- 
five percent of senior financial executives 
ranked business intelligence as the most 
important technology initiative; 46% said 
enterprise business applications, such as 
enterprise resource planning, were priorities. 

Making IT Relevant To Business 

Gartner's findings suggest that CFOs and 
other senior financial executives are taking 
a larger role in IT investment decisions so 
that they can better align IT initiatives with 
business processes. Only 30% of the study's 
respondents believe that IT delivers business 
benefits, and only 35% of organizations see 
IT as a "strategic driver of business perfor- 
mance." Just 32% of CFOs see the CIO as 
a strategic partner. 

In order to get the most value out of technol- 
ogy investments, the IT and business sides 
of an organization need to understand each 
other's priorities, Gartner says. One thing the 
two departments can do to make sure they 
have an effective relationship is to develop an 
IT steering committee or center of excellence 
so that IT leaders can jointly manage projects 
with business leaders, Van Decker says. 
ClOs can also take steps to help IT become 
more business-oriented. 

"Ensure that there is not just education/train- 
ing on technologies, but also in business 
areas and project management," he says. 
"Recruiting from within the business into IT 
is an excellent way to get business experts 
within the IT organization." 

Page 24 

August 12, 2011 


I North American Mobile Networl( 
Capacity Nearly Exhausted 

According to a survey from Credit Suisse, 
Nortli American mobile networks are already 
at 80% capacity — the highest capacity to date. 
The global average for mobile network capac- 
ity is 65%; Western Europe, for example, 
actually lowered its capacity over the last two 
years from 66% to 56%. The survey revealed 
that North America has essentially reached 
its threshold and that service providers will 
be forced to purchase network equipment to 
offset the capacity limitations. Currently in 
the United States, 38% of base stations have 
capacity issues. North American vendors 
expect the capacity rate to lower to around 
72% within the next two years. 

I US-CERT Director Out 
In Sudden Move 

There's been a changing of the guard at 
the top of the U.S. Computer Emergency 
Response Team; US-CERT Director Randy 
Vickers is stepping down. An email announc- 
ing the move was sent to the staff of the 
Department of Homeland Security's Office 
of Cybersecurity and Communications by 
Roberta Stempfley, acting assistant secretary. 
According to the announcement, Lee Rock, 
now deputy director for US-CERT, will fill in 
for Vickers until a permanent replacement is 
found. Commenting on Vickers' departure, 
Tom Kellerman, chief technology officer at 
AirPatrol, pointed to the intense pressure of 
the position — dealing with a marked increase 
in cybersecurity incidents. 

I Public Health Information 
Exchanges Hampered 
By Government Regulations 

Healthcare vendor monitoring firm KLAS pub- 
lished a report, "Health Information Exchanges, 
Rapid Growth in an Evolving Market," deal- 
ing with the governance and funding of HIEs 
(health information exchanges), and it shows 
growth in private health information exchanges 
has far outstripped that in public exchanges. 
Since last year, the number of live public HIEs 
has risen from 37 to 67. At the same time, 
private HIEs have shot up from 52 to 161 . 
The report also showed that government red 
tape was hindering the development of public 
exchanges. More than 230 HIE customers 
were interviewed for the study. 

I Medical IT Sees Major Changes 
With ICD-10 

The federal government is enacting a new 
medical coding system to keep better track 
of diagnoses and treatment of illnesses, and 
there are some who feel it will never be done 
on schedule. Medical facilities and insurance 
companies must move from the current ICD-9 
coding system to ICD-10 by October 201 3. 
Smaller healthcare providers, however, will 
fare better financially than the larger hospitals, 
which could end up spending $2 million to 
$5 million for the transition; large healthcare 
groups could be out to the tune of nearly $20 
million, according to IT estimations. 


Powering Your 
Data Center' s Future 

How Can You Make Sure Your Power Equipment Investments Will Last? 

Of all the equipment in a data center, 
power systems may be the most important, 
considering that none of the other equipment 
will run without them. Making smart invest- 
ments in power is crucial, but can also be 
challenging — an IT manager has to anticipate 
changes, evaluate equipment based on long- 
term goals, and work within a specific budget. 

According to industry trend watchers, 
changes in power equipment for the next 
few years are likely to include the use of 
high-voltage DC power systems, which 
don't have some of the losses associated with 

sion UPS; continu- 
ing traction in flywheels 
and fuel cells; and the use of containerized 
data centers because they offer faster deploy- 
ment and potentially better power and cooling. 
Another potential strategy for data centers is 
using servers that have internal battery back- 
up, which would eliminate the need for UPS 
systems. This trend is driven by availability 
and efficiency, but it's not cost-effective yet 
because battery backups are more expensive 
than UPSes. 

Staying on top of these types of trends 
is important, especially given fluctuating 
adoption rates. While monitoring the mar- 
ket, though, it's possible to do some future- 
proofing even as equipment and strategy 
changes loom. Here are some tips on how to 
make the most of your expertise and funds. 

Know YourTCO 

When selecting power systems, focus 
on those that result in the lowest total cost 
of ownership, advises Jim Hall, marketing 
manager at Staco Energy Products (www He notes that these 
costs include the price of acquisition and 
also operating and maintenance costs, with 
an eye toward energy-efficient practices. 

"IT loads are evolving rapidly, requir- 
ing the power planner to consider use of 
higher-density loads, such as blade serv- 
ers, which consume more power than rack 
servers," Hall says. "IT should deploy 
power architectures that integrate, scale, 
and provide high reliability." 

Included in this mix wiU be power backup, 
power conditioners, power distribution, cool- 
ing, racks, cables, and power management 
software, he notes. Concentrating on using 
these efficiently and with best practices will 
drive down energy use and lower TCO. 

Align With 
Business Goals 

Hall adds that managers 
should look beyond cur- 
rent needs by aligning their 
horizon with the overall 
business plan, which is typ- 
ically a three- to five-year 
view of a company's opera- 
tions and goals. 

Business plans that take 
Human Resources plans and 
capital into consideration are 
more comprehensive and 
more likely to capture future 
requirements that result in 
better predictability of power 
consumption, HaU notes. This 
lifecycle approach can help 
determine future needs and 
avoid over- or underestimat- 
ing future power requirements. 
J I This strategy will also help 
/ t identify when more capacity 
M M is required to maintain opera- 
tions in the future. For example. 
Hall says, if a facility can accom- 
modate downtime for a complete 
system shutdown, but the IT 
manager foresees this changing 
in the future, he can plan to migrate toward a 
higher tier structure and plan architecture and 
equipment purchases accordingly. 

Practice UPS Consolidation 

In order to protect UPS investments, enter- 
prises should consider consolidating UPS 
units so fewer of them are running, notes 
Mark Lafferty, director of strategic solutions 
and services for servers and storage at CDW 
( Often, these units operate 
at higher capacity and have more energy effi- 
ciency than people realize, and they're not 
being utilized to their fuU potential. 

Key Points 

Understand your total cost of ownership 
with all power equipment, as that can help 
drive more efficiency and create a better 
power equipment mix. 

Align power requirements with overall 
business goals to anticipate changes in 
company growth and scope. 

Determine your tier level and compare 
equipment based on common features 
and functionality. 

Lafferty believes that many IT departments 
over-engineer the UPS to accommodate future 
growth, but that leads to maintaining the UPS 
at a much lower capacity than necessary. 
When that happens, energy efficiency can 
plummet, and ROI suffers. 

Check Your Tier 

When looking for equipment that is "future- 
proofed," an IT department should determine 
what tier level is required for business. Not 
all applications require Tier 4 operation, HaU 
points out, so a data center manager should 
consider looking at which areas require less- 
than-continuous operation, which requires less 
initial cost and operating expense. 

When moving tiers, consider that certain 
maintenance actions still require a complete 
load shutdown. Adding UPS units, a UPS 
bypass, and UPS control means that there's 
a dual critical bus pathway if a data center 
migrates from Tier 1 to Tier 2, for example. 
"Corresponding considerations must be taken 
into account when migrating to higher tier 
structures in terms of architecture, layout, 
and equipment purchases," Hall says. 

Comparison Shop 

When considering new equipment pur- 
chases. Hall recommends that data center 
managers do an apples-to-apples compari- 
son because topologies can vary. Look at 
strength and length of warranty as a means of 
verifying confidence, he advises. The num- 
ber of providers, and their focuses, varies 
widely depending on whether they concen- 
trate on larger or smaller data centers. 

If shopping on behalf of an SME that needs 
less complexity, don't be tempted by products 
with more functionality than needed. Also, 
HaU adds, plan according to the future needs 
of the business rather than current needs. ^ 

Best Investment For The Future: 
Predictive IVIonitoring Of Batteries 

Successful lifecycle management includes predictive monitoring, according to Jim Hall, market- 
ing manager at Staco Energy Products ( One element of this approach 
that's gaining attention is proactive battery monitoring, which is the first line of defense during a 
power outage. Battery life will vary based on elements such as how often the batteries are used, 
temperature of the battery cabinet, ambient temperature, and other factors. Keeping UPS batter- 
ies cool will extend their sen/ice life, as well. 

"Monitoring battery strength and knowing when they are nearing the end of their sen/ice life allows 
IT managers to schedule their replacement at a convenient time," Hall says. 'This has a significant 
impact on ROI, since this remains the leading cause of power interruptions during an outage." 

August 12, 2011 

Page 25 


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Page 26 

August 12, 2011 


IBM's Server History 

Setting Up The Foundation Of IT As We Know It With 100 Years Of Technology 

Processor: Why has IBM decided to 
make a change to focus on optimized sys- 
tems in recent years? 

Rao: Some advocates profess that the only 
way to reduce the cost and complexity of 
computing is to adopt one kind of computer 
for the data center. Organizations that rely on 
a single computing platform or a single deliv- 
ery model do so at their own peril, because 
not aU computing tasks are created equal. The 
same goes for computing systems. Consider 

This year, technology giant IBM is cel- 
ebrating its centennial, which marks 100 
years of technological innovation for "Big 
Blue." We interviewed Guro Rao, an IBM 
Fellow and chief systems engineer for the 
IBM Systems & Technology Group, about 
how IBM has helped to evolve the world of 
IT, as well as where the company believes 
the data center is heading in the future. 

Processor: How have servers changed over 
the past 20 years, and what has IBM done to 
respond to consumer and business needs? 

Rao: Servers have become more power- 
ful, more energy-efficient, more affordable, 
more flexible, and more secure and use up 
less space — all reflective of ongoing business 
needs. For example, years of buying different 
IT equipment have created "server sprawl" 
for many data center managers, so systems 
and costs have multiphed while budgets have 
remained flat and business demands have 
increased. IT has been entrapped in end- 
less cycles of rigid, commodity systems that 
were never designed for ultimate flexibility. 
Commodity systems can become dangerous 
traps for server sprawl and inflexibility. 

IBM has responded by taking a more 
flexible approach to computing. In simpler 
terms, it's about future-proofing your sys- 
tems because you don't know what's ahead. 
The best example of future-proof technol- 
ogy today is the mainframe, which allows 
running programs (clients' true assets) that 
were developed a long time ago to get the 
benefits of modern technology and allow 
modernization of those assets. 

Key Innovations Over The Years 

According to Guro Rao, an IBM Fellow and chief systems engineer for the IBIVI Systems & Tech- 
nology Group, the company's server division has had a number of important historical highlights. 

• Along with IBM's magnetic tape drive, the 1 956 release of RAMAC (Random Access Method of 
Accounting and Control) essentially launched the data storage industry. The RAMAC was the 
world's first hard disk drive. It was the size of two kitchen refrigerators set side-by-side and con- 
tained 50 disks spinning at 1 ,200rpm, supplying data at 100,000bps. The RAMAC allowed enter- 
prises to think about data in new ways — mixing and matching it on the fly and allowing each bit of 
information to be read or changed randomly. 

• IBM's transistor DRAM (Dynamic Random Access Memory) increased memory density and 
reduced the cost with each generation. It has become the standard in the industry for RAM and 
enabled the miniature direction that the industry is still pursuing. 

• The IBM mainframe was invented more than 45 years ago, and it has handled the workloads of 
hundreds of disparate industries. The mainframe enabled banks to complete online transactions 
in real time; it has guided mankind to the moon; and its innovative binary compatibility capability 
continues to be the gold standard for mission-critical secure computing and application and infra- 
structure investment protection. 

• The RISC (Reduced Instruction Set Computing) processor design and the IBM Power System 
were developed by IBM as a new way to design processors for higher performance using compil- 
ers and simplified microprocessor design. These techniques have been widely adopted in the 
industry. Early Power System-based "Deep Blue" beat Gary Kasparov, a world champion chess 
player, which was the first time a computer beat a human world class player in a game that was 
thought to be the exclusive domain of humans. 

• 'Watson" is also at the heart of IBM's computers. It leverages leading-edge Question-Answering 
technology, allowing a computer to process and understand natural language. It incorporates 
massively parallel analytical capabilities to emulate the human mind's ability to understand the 
actual meaning behind words, distinguish between relevant and irrelevant content, and ultimately 
demonstrate confidence to deliver precise final answers. In February, Watson made history by 
not only being the first computer to compete against humans on television's venerable quiz show 
"Jeopardy!," but by achieving a landslide win over prior champions Ken Jennings and Brad Rutter. 

• In 201 0, for the first time in years, IBM demonstrated its continued investments in servers through 
a complete refresh of all of its systems. The company also announced new versions of all of its 
computing systems, making the most innovative technologies more accessible to clients. 

computing systems as you do a vehicle. There 
are many different types: pickup tracks, sports 
cars, minivans, etc. Each serves a different 
purpose. We can't choose one car, get rid 
of the rest, and think it will fit everyone's 
needs. Diversity allows us to choose the most 

Processor: How does managing data in 
the cloud make the job of an IT administra- 
tor easier? 

Rao: It allows end users direct access. As 
an employer of 400,000 people worldwide, 
IBM rans the world's largest private cloud 

efficient and effective car to complete the 
desired task. One type of car for everything 
would also sacrifice performance. Creating 
a sports car with the flatbed of a track would 
result in a car that poorly performs either task. 

Processor: What is smarter computing, 
and why does IBM believe that it's the 
next area of IT? 
I Rao: Smarter computing offers a strate- 
gic IT blueprint for a smarter planet. It's 
timely because IT now has the opportunity 
to play an even greater role in driving busi- 
ness transformation by enabling innovative 
new business opportunities and models, 
new ways to deliver technology-based ser- 
vices, and new ways to understand the 
world. When you design IT as a "holistic" 
system that incorporates Big Data (data 
from traditional and new sources) for bet- 
ter decision making, optimized systems for 
superior economics, and cloud to reinvent 
business processes and drive innovation, 
your ROI and competitive advantage can 
be exponentially better. Smarter computing 
for IBM ultimately means helping clients 
extract stronger IT economics and poten- 
tially change the pace of business, compe- 
tition, and business innovation. Our goal is 
to help any enterprise innovate while dou- 
bling IT capacity on a flat budget. 

computing environment for business ana- 
lytics. In 2009, we launched Project Blue 
Insight. Blue Insight is able to access busi- 
ness intelligence from hundreds of databas- 
es — more than a petabyte of information — 
and makes it available to users direct from 
their desktops. At the end of 2010, Blue 
Insight had 165,000 users and more than 
100 data warehouses ported to it. By the end 
of 2011, it will be accessible through our 
intranet to more than half of IBM's employ- 
ees. Some of the results so far include on 
the spot skills gap analysis by HR profes- 
sionals, cash position forecasts by IBM trea- 
sury analysts, and marketing trends for our 
marcom teams. Analysis that used to take 
weeks or months to perform is now being 
done in hours or minutes. 

Processor: What should Processor read- 
ers expect in the near future from IBM, 
and what goals are on the distant horizon? 

Rao: As true to IBM's heritage, IBM 
will continue to innovate for enhanced 
client value. This means that, if the past 
year's activities — such as a complete sys- 
tem refresh toward a brand new server 
lineup and Watson — are any indicators of 
what's possible, readers can expect smarter 
systems that can flexibly meet changing 
business needs. Q 

August 12, 2011 

Page 27 



Buying Tips: 


Unless you have an unlimited 
infrastructure budget, installing 
or adding servers isn't some- 
thing you take lightly. Blade 
servers can help you save space 
and energy, but you have to know 
what's best for your business 
before you can make a purchasing 
decision that's both fiscally and 
functionally wise. 

According to Ken Oestreich, vice 
president of marketing for Egenera 
(, data centers 
are becoming increasingly virtual- 
ized and require more flexibility, 
so it's better to assess value based 
on how versatile the blade server is 
rather than on specifications alone. 

Oestreich also points out that 
workloads are now more dynamic and 
multiserver environments frequently 
change, so efficiency should always 
be a top priority. As a result, blades, 
memory, storage, and I/O should be 
regularly repurposed. 

Buyers' Checklist 

want a resourceful server 
the blade servers you buy are energy 

■on Don't limit your memo- 

energy consumption. 

Here are some other key factors that 
you should consider: 

Large memory capacity. As the trend 
toward server virtualization continues, 
Oestreich says, performance will dictate 
more virtual machines per physical server. 
Be sure to choose a blade with a lot of room 
for memory expansion if your consolidation 
efforts reach 10 or more virtual machines 
per blade. 

Fast I/O. Look for versatile I/O that can 
deUver rapid throughput. "If blades are to 
be used to host VMs, then fast I/O — 10Gb 
or more — will become a requirement," 
Oestreich says. "Plan ahead for big pipes 
to avoid blade-level bottlenecks." 

Converged infrastructure support. 
Oestreich says next-generation data 
center servers will increasingly use a 
converged infrastructure manage- 
ment approach, also known as Unified 
Computing. "Blades will have to sup- 
port virtual I/O and generally not have 
onboard disk storage, instead opting 
for shared SAN storage to maximize 
blade repurposing," Oestreich says. 

Energy monitoring. "The blade 
controller should absolutely be capa- 
ble of monitoring, if not managing, 
energy at the chassis and blade level," 
Oestreich says. "For particularly 
dynamic workload levels, consider 
systems that can actually shut down 
power to each blade and even curtail 
sections of the power supply. An idle 
blade can use as much as 80% of the 
power as a fully utiUzed blade." 

Maintenance utilities. Minimiz- 
ing downtime for servers that run 

Key Terms 

Clustering. A way to connect servers to share 
the processing loads and support failover. 

Converged infrastructure. An IT architecture 
in which a blade server's I/O, networking, 
switching, and storage is virtually managed. 

Converged networldng. One cable carries 
all the I/O traffic and runs data and storage 
traffic together. 

Enclosure. The primary component for 
housing sewers. They are available as multi- 
functional passive chassis and can offer high- 
density scalability and cooling management. 

I/O virtualization. When a single physical I/O 
connection is virtually represented in NICs, 
HBAs, and other I/O ports, there is no need 
for multiple I/O cards. 

Stateless blade. Using disl<less blades with 
virtualized I/O to repurpose as needed. 

24/7 is a major consideration, so choose a 
vendor that offers maintenance utiUties. 

Other important issues. Have you con- 
sidered the costs associated with enclosures, 
cabling trays, and power supplies? Does the 
server include a preinstalled operating sys- 
tem? If not, this is another feature for IT 
decision makers to work into the budget. In 
addition, be sure to plan for redundant com- 
ponents, including duplicate drives, cooling 
fans, and other recovery features if and 
when devices fail. A worthwhile warranty 
will include three years of coverage along 
with next-day, onsite service with service 
for mission-critical applications. 


A Storage Server For Many Applications 

Chenbro's RM235 Lineup Will Meet Your Enterprise Needs 

Chenbro has added to its popular mod- 
ular chassis products with its new line of 
RM235 modular storage chassis. In all, 
there are five configurations available with 
support for eight, 12, or 24 bays. The mod- 
ular, high-density design is ideal for data 
duplication, broadcast storage, network 
accelerators, and other environments that 
require a large amount of storage in a 2U 
rack space. 

Backplane Design 

Chenbro designed the RM235 so that 
the chassis base or drive module can be 
recycled if you need to change configu- 
rations down the line, which is a good 
fit for organizations that need flexibility 
with their storage. The RM235 comes in 
three standard Mini-SAS backplane (8 x 
3. 5 -inch, 12 x 3. 5 -inch, and 24 x 2. 5 -inch) 
options, and it supports Mini-SAS expand- 
er backplanes of 12 x 3.5-inch or 24 x 2.5- 

inch. The various backplanes 
provide you with hotswap 
capabilities, and you can 
access it all from the front 
cage. All the backplanes fea- 
ture SATA ports that run at 
6Gbps to deliver fast I/O for 
your business. 

Ease Of Access 

All models of the RM235 
support tool-less lU sliding 
rails that allow the modular 
server to be pulled out of the 
rack just like a drawer when it requires 
service. Additionally, the front access 
drive cage can be easily switched among 
the standard and expander backplanes. 
In the RM23508, there's even sufficient 
space to mount a 2 x 3.5-inch internal OS 
drive and install one slim ODD inside the 
chassis. The RM235 supports motherboards 

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Chenbro-optimized C2W- 
5620V and C2W-5820V 
PSU. The flexible power 
supply choice means that 
the server can meet a wide 
range of applications, and 
you can alter it to suit the 
different needs of your 
enterprise should you opt 
to use the server for a dif- 
ferent job in the future. For 
security, there's an intru- 
■• . sion switch, and Chenbro 
includes a 600mm cable to 
give you some extra room when routing 
the cable through the chassis. You'll 
also find two front USB 2.0 ports for 
convenient access for peripherals and 
other USB devices. To cool the RM235, 
there are three 80mm pulse-width mod- 
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August 12, 2011 


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formance witii a maximized number of GPUs per 1 U 
racl< space. The AS-7200G offers a reliable and energy- 
efficient architecture boasting 8,960 CUDA cores and 
20.6 teraflops of precision performance in a single chas- 
sis. The system delivers the maximum performance with 
the best CPU-to-GPU balance and optimized I/O. 

• Supports 20 Nvidia Tesia GPUs in 7U space 

• Delivers 8,960 CUDA cores and 20.6 teraflops of 
precision performance in a single chassis 

• Boasts up to 94% power efficiency with Platinum- 
level redundant power supplies 

• Delivers maximum performance with the best CPU- 
to-GPU balance and optimized I/O 

Best For: Compute-intensive scientific and research 
environments utilizing high-performance computing 
applications in a broad array of marl<ets. 

Appro GPU Expansion Blades 
based on the Appro 
GreenBlade System 

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■r<- <T cr. cr. tc. rr rr .rr 

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The GPU Expansion Blades from Appro are based on 
the company's GreenBlade System and are available 
in a 5U form factor. They're configured as a CPU/GPU 
combination supporting five dual-CPU server blades with 
five dual-GPU expansion blades per system. The system 
offers configuration flexibility, density, reliability, and 
energy efficiency with affordable mix-and-match com- 
pute blade options. 

• Two GPUs per blade server based on Nvidia 
TesIa M2050 

• Two CPUs per blade server based on AMD 
Opteron or Intel Xeon processors 

• Five blade servers per system total of 10 CPUs/10 
GPUs in a 5U form factor 

• Up to 4,480 GPU cores per system 

• GPU power control capabilities for thermal man- 
agement and power savings 

Best For: Energy, government research, university, 
finance, and bioinformatics institutions. 

Dell PowerEdge M610x 

The PowerEdge M610x blade server from Dell can sup- 
port up to two standard full-height and full-length PCI-E 
cards. The M610x comes with supplemental power and 
modular cooling with support for one 300-watt or two 
250-watt cards. 

• Equipped with the Nvidia TesIa GPGPU card that 
can support 400 gigaflops of double-precision 

• Houses the Intel Xeon 5600 series processors in 
addition to 192GB of DDR3 memory 

• Features two embedded Broadcom NetXtreme II 
5709 Gigabit Ethernet NICs with failover 

• Management tools include Dell Management 
Console, Altiris Deployment Solution, integrated Dell 
Remote Access Controller, and vMedia 

Best For: Organizations seel<ing the reliability, efficien- 
cy, and manageability of a blade server solution but with 
unique I/O or computational needs. 

Price: Starts at $2,985 

HP ProLiant BL685CG7 

The HP ProLiant BL685c G7 features the latest AMD 
Opteron 6100 series processors, multicore scalability, 
and integrated HP Virtual Connect FlexFabric archi- 
tecture, which helps simplify network connections and 
lower infrastructure costs. The HP ProLiant BL685c 
G7 server delivers twice the performance at prices 
starting at 30% lower than the previous generation. 

• Simplifies management and lowers infrastructure 
costs by converging LAN and SAN traffic over the 
same flexible connection 

• iL03 (Integrated Lights-Out 3) Advanced technol- 
ogy helps simplify remote management 

• HP Insight Control software improves management 
productivity while reducing operational expenses 

Best For: Virtualization and compute-intensive data- 
base applications. 

NEC Express5800 

NEC's Express5800 SIGMABLADE two-socket blade 
server is built without any internal storage; it can 
boot from a virtualization SAN or with NEC AD106a 
attached storage. Key benefits include Intel Quick 
Path Interconnect technology for enhanced overall 
performance. The B120a-d's expanded I/O capabili- 
ties support up to six Gigabit ports and can manage 
more I/O bandwidth. 

• Features the Intel 5520 Chipset 

• Includes 12x DDR3-1066 Registered DIMM with 
96GB max capacity 

• Comes with NEC EXPRESSCOPE Engine 2 
server management software 

• Compatible with NEC H-Chassis and NEC 

• Integrated video memory 

Best For: Server environments where a SAN-based 
boot environment is best. 

NEC Express5800 

With four-socket support and 16-core processing, 
the NEC Express5800 SIGMABLADE B140a-T blade 
server is designed for longevity. The B140a-T can 
efficiently run standard applications, clustered applica- 
tions, databases, and hypervisor platform solutions. 
The server is designed for virtualization and comes 
with 128GB memory capacity and expanded I/O 
Gigabit and Fibre Channel bandwidth. In addition, it's 
compatible with high-availability software and includes 
integrated system management features. 

• Shared server components mean reduced overall 
power consumption 

• Intel 7000 series four-socket Xeon processors 
offer high throughput 

• Up to six I/O Gigabit ports plus two Fibre Channel 

• ExpressBuilder software manages configuration 
and OS installation 

Best For: Data centers interested in integrated sys- 
tem management through a virtualized environment. 

August 12, 2011 Page 29 

Processoi's Product Spotlight highlights options available in key data center product categories, providing product information side-by-side for easy comparison. 


Dell PowerEdgeM710HD 

The Dell PowerEdge M710HD is a two-socket, half- 
height, memory-dense blade server that offers tremen- 
dous I/O throughput, maximized memory density, and 
robust optional Intel Xeon 5600 processing power, all 
in an ultra-dense form factor with high availability. The 
M710HD also features enterprise-class redundancy with 
hot-swap fault-tolerant SAS or SSD hard drives and 
optional failsafe redundant embedded hypervisors. 

• All the memory density of a full-height PowerEdge 
M710 (18 DIIVIMs) packed into an ultra-dense half- 
height blade 

• Built-in simplified system management tools take the 
guesswork out of administration 

• Flexible, robust throughput options for customers with 
networking or bandwidth needs that change and grow 
over time 

Best For: Sen/er rooms and corporate data centers 
that require a reliable, high-density blade solution that 
can maximize total RAM for virtualization and work- 
load consolidation. 

Price: Starts at $1 ,996 

Oracle Sun Blade X6270 M2 
Server Module 

The Sun Blade X6270 M2 sen/er module from Oracle 
is ideal for virtualized application environments where 
efficiency and flexibility matter. Powered by the six-core 
Intel Xeon 5600 series processor, the Sun Blade X6270 
M2 is easy to deploy and upgrade and is ideal for run- 
ning virtualized business applications and enterprise 
collaboration workloads. With the combination of the 
Sun Blade Storage module, virtualized Network Express 
modules, the Sun Blade 6000 chassis, and Oracle 
Integrated Lights Out Manager, you get an efficient sin- 
gle-point management solution under one infrastructure, 
which helps to reduce complexity and OPEX costs. 

• One or two six-core Intel Xeon 5600 series proces- 
sors at up to 3.46GHz 

• PCI-E ExpressModules enable each blade to have its 
own unique I/O configuration 

• Full-featured management at no additional charge 
with Oracle single system management 

• High-capacity memory with 18 DIMM slots 

• 282Gbps I/O bandwidth for data-intensive workloads 

Best For: Organizations using virtualized business appli- 
cations or enterprise collaboration workloads. 

Fujitsu PRIMERGY BX400 

The PRIMERGY BX400 from Fujitsu is a compact rack- 
mount or floor-stand blade server that provides a "data 
center in a box," encapsulating Intel Xeon sen/ers and stor- 
age in an all-in-one bundle. With an Executive Dash Panel 
that provides a common interface to multiple administrative 
duties, the BX400 is aimed at small to medium-sized enter- 
prises that want to minimize their investment in servers 
and storage yet still have a sophisticated high-end sen/er/ 
storage solution with room to grow. Augmenting its stor- 
age capabilities, the BX400 integrates the NetApp Data 
ONTAP-v storage management software to offer NFS, 
GIFS, and iSCSI access along with the rich data manage- 
ment functions of the NetApp ONTAP-v software. 

• Up to eight dual-socket BX920, BX922, or BX924 
server blades 

• Rackmount and floor-stand versions 

• Only 45dB noise level, perfect for branch office 

• Executive Dash Panel to help non-IT specialists con- 
trol all administrative duties 

• Up to two integrated NetApp Data ONTAP-v storage 
solutions offering up to 6TB storage each 

Best For: Small to midsized enterprises that want a sim- 
plified all-in-one solution. 

Price: Starts at $4,653 

Supermlcro SuperBlade 

As the newest addition to Supermicro's SuperBlade fam- 
ily, the innovative TwinBlade doubles the number of 
dual-processor compute nodes per 7U enclosure to 20, 
allowing for up to 120 DP servers per 42U rack for a dense, 
cost-effective solution. Based on the SBI-7226T-T2 blade 
supporting the latest Intel Xeon 5600 Series processors, this 
system delivers unprecedented performance per dollar and 
per square foot. Available with dual 40Gbps ODR InfiniBand 
switches, this blade solution features industry-leading 94% 
power supply efficiency. 

• 20 DP (Intel Westmere and AMD G34) nodes in a 
7U enclosure 

• 1 28GB ECC-registered DDR3 per DP node 

• Dual 40Gb InfiniBand, lOGbE, and 8Gb FGoE 

• Dual 1/1 0Gb Layer 2/3 Ethernet switches 

• Centralized remote management via IPMI 2.0 or 
KVM over IP 

Best For: High-performance computing in data center, 
enterprise, and cloud computing deployments. 

Contact: (408) 503-8000 I 

Fujitsu PRIMERGY BX900 

Fujitsu's PRIMERGY BX900 is a blade sen/er that can 
host a wide variety of applications, such as general- 
purpose Web front ends, high-performance computing, 
optimized virtualization platforms, and large symmetrical 
multiprocessor database hosting. The BX900's use of 
Fujitsu's Cool Safe cooling technology, 92% efficient 
power supplies, and ServerView Power Management 
software provides dynamic power and cooling. The 
server offers high availability, protecting against failure 
and providing automatic recovery. Within the common 
administrative/network domain, the BX900 blade server 
can scale up to 72 blades. 

• Includes the latest Intel Xeon 5600 and 7500 proces- 
sors with up to 512GB of memory 

• 18 half-height blades in a 10U chassis 

• Up to eight I/O connection blades feature Gigabit, 
10Gb, Fibre Channel, and InfiniBand 

• Two types of storage blades, ranging from four-disk 
boot storage to 10-disk SAS enclosures 

Best For: Data centers that would benefit from a 
flexible and dynamic server infrastructure in a cost- 
effective chassis. 

Supermicro SuperServer 

The SuperSen/er 5086-TRF from Supermicro is a high- 
performance 5U 8-way server that boasts Intel Xeon 
7500 series processors. The system includes 10 PCI-E 
2.0 expansion slots and 64 DIMM slots for up to 2TB of 
storage. You can use up to six onboard SATA2 ports, 
and the 2,800W redundant power supplies meet the 80 
PLUS Gold standard. 

• Supports up to 24 2.5-inch hot-swap SAS/SATA hard 
disk drives 

• Onboard BMC (baseboard management controller) 
supports IPMI 2.0 and KVM with a dedicated LAN 

• Features an Intel 82576 dual-port Gigabit Ethernet 

• Main memory cards insert vertically into motherboard 

Best For: Enterprises that need maximum scalability 
and a balanced server architecture. 

Contact: (408) 503-8000 I 

Page 30 

August 12, 2011 


Spam Numbers 
Go Down, 
Attacks Soar 

Cybercriminal attacks are 
increasing in frequency and, 
perhaps more importantly, in 
severity, according to Cisco. 
In its "Email Attacks: This 
Time It's Personal" study, the 
company details the evolu- 
tion of cyberattacks. Today, 
fewer mass attacks are being 
deployed as cybercriminals 
move to more targeted attack 
methods, such as spearphish- 
ing, scams, and malware, in 
order to gain higher profit. 

According to Nilesh Bhandari, 
product manager for Cisco's 
Security Technology business 
unit, there are three main 
causes behind the shift to tar- 
geted attacks. First, Bhandari 
says, the financial returns from 
mass attacks have decreased. 
Second, the risks of prosecu- 
tion have increased. And third, 
targeted attacks are providing 
significantly better rewards to 
the cybercriminals, he says. 

"Targeted attacks are highly 
customized threats directed 
at a specific user or group 
of users typically for intellec- 
tual property theft," Bhandari 
explains. "These attacks are 
very low in volume and can be 
disguised by either known 
entities with unwitting 
compromised accounts 
or anonymity in special- 
ized botnet distribution 
channels. As a result, 
they are more successful 
in luring victims than mass 
attacks." Cisco estimates that each victim 
of a targeted attack will suffer a $250 loss, 
which amounts to a yearly benefit of $200 
million to the cybercriminal vs. $50 million 
just one year ago. 

Beware Of Targeted Attacks 

Cisco's report also highlighted U.S. law enforce- 
ment's efforts to destroy the largest botnets 
across the globe. These botnets used tradi- 
tional spam delivery tactics, such as via mass 
email. Although there was an 80% reduction 
in mass spam attacks in the past year, today's 
targeted threats are much more profitable for 
the cybercriminal. These focused, hard-to- 
detect attacks gain attention from the user via 
SMS, social networking, and convincing email 
scams. Spearphishing attacks are particularly 
successful by utilizing seemingly legitimate 
content from a source that relates to the user 
in some way. Cisco revealed that 80% of 
spearphishing emails included a malicious link. 

Bhandari recommends that consumers keep 
their guard up when approached by a third 
party online and beware of targeted attacks. 
"If a message is asking for personal informa- 
tion or directing people to a Web site that 
does so, please use extra caution," he warns. 

As for the enterprise, Bhandari says, orga- 
nizations should deploy the best possible 
protection from targeted attacks. "Targeted 
attacks are continuing to increase at rapid 
rates and impact people in every organiza- 
tion, regardless of industry, geography, and 
size. Organizations should take every pre- 
caution in protecting their users from these." 



Develop A Server 
Fault-Tolerance Strategy 

Assume Server Failure & Watch The Fault-Tolerance Strategy Grow From There 

Developing a server fault-tolerance 
strategy needn't be expensive and can offer 
IT managers great peace of mind, says 
Doug Grabowski, president of consulting 
firm Ubiquitour. Implementing such a strat- 
egy may, for instance, cost around $5,000 
and less than one day in setup time, he adds. 

A strategy that involves failure recov- 
ery — that is, recovering lost data should 
the server go down — can be classified as a 
fault-tolerance strategy, Grabowski says. 

Where To Start 

To begin setting up the fault-tolerance strat- 
egy, Grabowski recommends IT managers 
first inventory their applications and classify 
them according to their level of impact to the 
enterprise should they go offline. Determine 
the cost of downtime for the most important 
applications, he says. 

Setting up a server fault-tolerance strategy 
also begins with determining the most critical 
applications. Dave Connors, vice president 
of operations at Constant Contact, recom- 
mends managers look at the failure of any 
given component, then address that across 
services, starting with the highest business 
value first. He recommends IT managers then 
rank their applications in order of relevance to 
the enterprise. 

An enterprise that sells products via the 
Intemet would, of course, rank its Web pres- 
ence as its most important service. "Think in 
terms of business continuity," Connors adds. 

quickly in the event more server space is need- 
ed, he says. It allows IT managers to balance 
loads by running on two or more cheaper 
servers rather than on one. And, of course, 
two servers help improve fault tolerance, 
he adds. I 

"Once you assume failure, you figure out 
how to horizontally scale that; this applies to 
cloud servers, too," Connors says. "Assume 
failure and spread out the risk to help mitigate 
it overall." 

Cormors recommends enterprises extend 
this horizontal model wherever possible to 
all the key services they provide, including 
email, for example. But, he says, the key is 
balance. Don't buy more server space than 
would be needed for your enterprise; just be 
sure you can scale up quickly. "And don't 
buy more hardware and bring it in-house," he 
adds. "You can probably find a SaaS or cloud 
provider for your call center, for example." 

Local & Offsite i 

Ubiquitour' s Grabowski advises enterprises 
to think both onsite and off when it comes 
to servers. Small to medium-sized enter- 
prises should start their server fault-tolerance 
strategy with a very simple step: take a local 
copy of servers and applications. This gives 
IT managers an onsite copy of their servers 
before they prepare to make all applications 
and data redundant, he says. 

The copy can be taken via USB hard 
drive, a network-attached storage array, or 

Key Points 

Developing a server fault-tolerance 
strategy needn't be expensive or time- 
consuming to implement. 

By scaling servers horizontally — that is, 
taking advantage of offsite server space — 
enterprises can add more space quickly and 
have a fault tolerance strategy in place. 

Don't overlook the importance of email as 
a critical application when setting a fault 
tolerance strategy. 

housing that on a managed hosted server. This 
allows for offsite backup. 

With the backup software and hardware, an 
agent is installed on all PCs within the server 
and all data is then backed up to the cloud. 
Redundant files are only saved once, which 
saves on storage fees, he says. It also gives 
users access to the most current saved version 
of their data as well as earlier versions saved. 

These copies go beyond the simple 
Windows backup noted above because they 
allow you to access individual files, which 
isn't possible with the built-in backup, 
Grabowski says. The hosted systems generally 
cost around $4 to $5 per month and 15 cents 
per gigabyte. 

"A lot of people delete files from the serv- 
er. There's no recycle bin for server share," 
he says. "But this way you can pop open 

"Once you assume failure, you figure out how to horizontally 
scale that; this applies to cloud servers, too. Assume failure 
and spread out the risk to help mitigate it overall." 

- Constant Contact's Dave Connors 

"How available does the service have to be? 
What if it fails? And what are my options to 
make it more highly available?" 

Also, assume that the server that runs the 
application will fail, whether that server is 
onsite at a data center, with a hosted provider, 
or with a software-as-a-service provider, he 
says. "If I've put it in the cloud, I assume 
the cloud provider will fail," Connors says. 
"So then I need another host that will provide 
that service, like another cloud provider or a 
managed service on an in-house server." That 
method ensures data is backed up cind redun- 
dant in case of server failure, he says. 

For enterprises just starting out, Connors 
recommends using as many hosted applica- 
tions as possible. For established enterprises, 
he recommends horizontally scaling. 

Horizontal scaling is the model by which 
established enterprises buy server space on 
hosted servers on which they can scale up 

another attached storage device, Grabowski 
says. Windows servers from 2003 to 2008 
make it easy to snap a good copy of your serv- 
er, as they contain a built-in backup program. 
Once you have a good backup, the infrastruc- 
ture components you'll need are relatively 
straightforward, he adds. 

The first item on that Ust for local backup 
should be an extemal network-attached stor- 
age device, "but not like consumer stuff that's 
going to blow up," Grabowski cautions. 

Extemal NAS devices give you the benefit 
of the storage as well as the redundancy within 
the array, he says. Plenty of enterprise-level 
arrays exist on the market and generally cost 
around $500. Those enterprises that hire an 
IT consultant can expect setup to take around 
one hour. 

Next, Grabowski recommends taking a 
nightly copy of enterprise data using back- 
up and storage software and hardware and 


■ First rank all enterprise 
applications by order of 
importance, then ensure 
the most important applica- 
tions are backed up and 
made redundant. 

■ House enterprise data 
onsite and offsite. If one 

server should happen to fail, 
enterprise data will still be 
readily available. 

■ Assume your primary 
source of server space — 
whether onsite or off — will 
fail. That assumption makes 
it easier to begin setting up 
a strategy 

applications for them and restore last night's 
version of the file." 

Back Up Email 

When developing a server fault-tolerance 
strategy, don't overlook the email application 
housed on the server, Grabowski says. "A 
lot of SMBs host email themselves, which is 
great in theory, but the problem is that there's 
no redundancy," he says. "If you lose the box, 
you lose your email server." 

Grabowski recommends a hosted 
Exchange program. Many believe hosted 
Exchange programs are slow, he says, but 
some providers have greatly sped deliv- 
ery. Cost is around $10 to $12 per mailbox 
per month. 

Removing all backup except for a simple 
local backup from the enterprise premises 
mitigates all risk, Grabowski says. "If you 
have a local power outage, go to your home 
PC and connect via the Intemet to your files 
and email," he says. In fact, he adds, by fol- 
lowing a fault-tolerance strategy, enterpris- 
es will find their data center can be what 
Grabowski calls location-independent. So if 
that power outage or other disaster does strike 
the main data center, employees can use VoIP 
or can simply forward their work phone to 
ring at home or at another location. They'll 
still have their work files and email. 

August 12, 2011 

Page 31 




Improve Enterprise Storage 

Aberdeen's AberSAN Z30 Helps Out The River City Internet Group 



The AberSAN Z-Series from 
Aberdeen is designed to provide SAN 
enterprise storage environments with a 
scalable storage system that's as intu- 
itive to use as network-attached stor- 
age. The file storage appliances can 
scale beyond IPB and can be managed 
through a single Z-RAID array. River 
City Internet Group recently selected the 
AberSAN Z30 to help it keep up with 
the I/O demands of multiple virtual host 
machines that are constantly reading and 
writing production data. 

High-Performance Storage 

River City Internet Group was working 
with a hosting company that was looking 
for a high-performance storage system 
that's designed to be used with a server 
farm. Another goal was that the virtual 
server farm needed to be extremely flex- 
ible and cost-efficient. "We have found 
the AberSAN Z30 to be exactly what 
we needed," says Jeff Laird, systems 
architect for River City Internet Group. 
"It cost us 60% of what a similar sys- 
tem from another manufacturer would 
have cost, and it is providing us with 
performance we have not seen before 
from a storage system." The Z30 com- 
bines Fibre Channel and iSCSI block- 
level connections with multi-user net- 
work sharing to overcome storage and 
partition-size limitations. 

The Missouri-based company need- 
ed fast drives in order to handle the 
potential I/O load predicted in develop- 
ing a multinode virtual machine farm, i 
The AberSAN Z30 can be built with I 
hardware and Stripe, Mirror, RAID-Zl 
(single parity), RAID-Z2 (double 
parity), and combinations of these. 
The Z30 can also be built using sin- 
gle, double, or triple parity with hot 
spares. Multilevel data protection pre- 
vents silent data corruptions and sup- 
ports block- and file-based replication. 
The AberSAN Z30 is also capable of 
scaling to work with the growth of disk- 
based storage. For example, the Z30 
uses the ZFS file system, which allows 
for unlimited snapshots, making it easy 
for you to back up stored data more 
often and, if necessary, restore files 

Aberdeen AberSAN Z30 

A 16-bay, 3U ZFS SAN storage appliance. 

Expansion Options 

• Seven full-sized PCI-E x8 slots, which 
allows for extra HBAs and NICs 

• ZFS cache acceleration for L2ARC and ZIL 

• Can add up to four JBODs (64 drives) 

• Virtually unlimited expansion through 
HBAs over storage switches 

Other Products Sold 

Custom rackmount servers, storage 
servers, NAS (network attached storage), 
SAN (storage area network), and JBODs 
(Just a Bunch of Disks) 

(800) 500-9526 I 

quickly. Incremental data backups 
use less network bandwidth than large 
daily updates. 

For speed, the AberSAN Z30 can use 
dual Intel Xeon 5600 or 5500 series pro- 
cessors and up to 192GB of memory. The 
Z30 can reach up to 48TB of raw capacity 
without using any storage expansions. The 
AberSAN also meets the needs of River 
City Internet Group's virtual machine farm 
through inherent I/O virtualization. There 
are hybrid storage pools with SSDs, as 
well as options for thin provisioning and 
cloud-ready storage capabilities. Also, 
unlike traditional solutions, IT staff will 
enjoy unlimited file system size. 

The AberSAN Z30 also comes with 
the NexentaStor plug-ins. "The Nexenta 
software is very flexible and has allowed 
us to allocate and modify settings easi- 
ly based on changing customer require- 
ments," Laird says. "It was also easy to 
learn and provides excellent information- 
al feedback." The NexentaStor software 
provides the high-performance features 
of the ZFS file system, including tools 
for in-line deduplication, data mirroring, 
WAN-optimized IP replication, and high- 
availability clustering. 

The NexentaStor plug-ins are one of 
the main reasons that River City Internet 
Group selected Aberdeen. "[Aberdeen] 
offered a unique method for organizing 
and partitioning drives via the Nexenta 
software, which immediately made sense 
to us," Laird says. NexentaStor' s VM Data 
Center plug-in is available to simplify the 

management of storage for a variety of 
environments, including VMware vSphere, 
Citrix Xen, and Microsoft Hyper-V. 
Companies can even create replication 
policies for each VM and perform most 
common management tasks through the 

Delorean is another helpful NexentaStor 
plug-in that allows companies to cre- 
ate ZFS-powered Windows backups. IT 
staff can use the 100 client licenses in 
Delorean to select local files and fold- 
ers they want to protect, which means 
they'll be further replicated and protected 
through AberSAN. 

Cost was also a major factor in the deci- 
sion making process for the River City 
Internet Group. "The ROI for this project 
was unknown going in, and Aberdeen pro- 
vided the best value for the equipment we 
needed," Laird says. 

Z30 Performance Options 

The Z30 allows you to scale the hardware 
by increasing memory available or CPU 

performance to the number of targets avail- 
able. With the 3U, 19-inch rackmount, "We 
chose to go with lOGbE fiber networking 
for its tremendous throughput capabilities 
and chose the fastest drives we could order 
so that the system could be used with an 
ever-expanding front-end environment," 
Laird says. 

There is also a variety of NexentaStor 
plug-ins you can select to improve the 
capabilities of the storage system: 

Delorean. This is a backup utility for 
Windows that functions as a backup, 
restore, and search tool. It includes a 

Target FC. This plug-in is designed 
to use the AberSAN Z30 as a block-level 
target when working only with Fibre 
Channel. Target FC can also create logi- 
cal groups of initiators and targets. For 
example, a common block management 
could allow a ZVOL or virtual block 
device to inherit the storage management 
policies unique to the ZVOL or protec- 
tion scheme. 

VM Data Center. The VM Data Center 
plug-in makes it easier to set storage poli- 
cies for virtual environments and perform 
storage tasks, such as starting a VM. It 

The AberSAN, featuring the Intel® Xeon® processor 
5600 series, delivers exceptional quality with unified 
storage capabilities such as deduplication, 
virtualization, high availability thin provisioning, 
replication, and scale-out storage. 

client that runs on all user machines 
and the company servers, while the 
plug-in delivers the same features to 
the AberSAN Z30. Delorean supports 
combined backup and snapshot capabili- 
ties, as well as Windows VSS and other 
backup schedules. 

HA (High Availability) Cluster. The 
AberSAN Z30 can use the HA Cluster 
plug-in to create two AberSAN instanc- 
es that will be configured as an active 
pair. Each instance of the AberSAN pro- 
vides you with high availability, and the 
shared storage is available from both 
appliances. If you want to protect your 
data, the HA Cluster plug-in can work 
with RAID and replication policies. 

metaSAN. This management software 
provides high-speed file sharing with 
cross-platform workgroup collaboration. 
Multiple users can share data files, which 
is ideal for film and video editors, health- 
care specialists, and other environments 
where there's a need to access a common 
pool of data files. 

can also help you discover all ESX or 
Xen servers on the VMs in the servers. 
The AberSAN Z30 and VM Data Center 
can close through the template function, 
which can quicken provisioning of identi- 
cal VMs. 

WORM. With this utility, IT staff can 
make any data folder into a Write Once, 
Read Many mode. The WORM utility 
works with all network content, including 
files, directories, and subfolders. Q 

Intel, Intel Logo, Intel 
Inside, Intel Inside Logo, 
Pentium, Xeon, and Xeon 
Inside are trademarks or 
registered trademarks of 
Intel Corporation or its 
subsidiaries in the united 
States and other coun- 
tries. Trademarks are the 
property of their respec- 
tive OWNERS. All rights 





Page 32 

August 12, 2011 


Study: IT Staff 
Not Catching On 
To Consumerization 

There's a disconnect between employees 
and the IT department when it comes to the 
use of popular consumer technologies in 
the workplace, according to a recent survey 
from IDC. The Unisys-sponsored survey 
questioned 2,659 consumers and 564 
upper-level IT personnel about how workers 
use technology and how ready companies 
are to meet the technology facilitation of IT 
consumerization, and one of the key findings 
was that IT underestimates the number of 
employees using consumer devices for work 
applications by nearly 50%. 

For example, 34% of the director-level IT 
personnel thought staff were using their own 
smartphones to access business applica- 
tions, while 69% of employees indicated that 
they used their smartphones for business 
applications. Similarly, 13% of workers said 
they are using their own tablets at work, and 
only 6% of IT personnel thought workers 
were bringing in tablets. Additionally, 87% of 
IT people believed that employees received 
their smartphones and tablets from the 
company; on the flip side, more than half of 
workers said that they purchased the mobile 
devices themselves. 

The report also found that although PCs are 
still the main device employees use to get 
work done, workers are now using a combi- 
nation of devices to accomplish their work, 
rather than solely the PC. Five percent of 
workers surveyed said that the smartphone 
was their most critical device for their work, 
while nearly all of the remaining said that a 
desktop PC (47%) or notebook (45%) was 
the most critical device. 

Closing The Consumerization Gap 

When asked if the IT department is mov- 
ing to support the mobile services, 67% of 
IT respondents said they had no plans to 
modify the internal business applications 
for tablets and smartphones, and 89% said 
there were no plans to modify customer- 
facing apps for tablets or smartphones. 

To help close the gap, the IDC suggests 
that the IT department will need to urgently 
accelerate the pace of mobile device sup- 
port to maintain the growing rate of smart- 
phones and tablets in use. Second, the 
report believes that enterprises need to use 
tools and procedures to understand what 
types of devices and applications are being 
used throughout the company. Based on 
the visibility information, IT should estab- 
lish, or revamp, the company's policies, 
because the "just say no" policy isn't work- 
ing. If IT supports the devices, there's at 
least a semblance of control. 


PC & Mac Integration 

Is It Time For Your Enterprise To Make The Move? 

Years ago, if you walked through an 
enterprise, you'd mostly see PCs on 
employees' desks. Step into an office today 
and you'll see PCs and Macs, proof that 
more enterprises are integrating the systems 
into the same environments. 

Companies have been PC-centric for 
years and are now bringing the Mac OS 
into the enterprise. Spencer Belkofer's 
company, Internet marketing firm Lumin 
Consulting, has integrated new comput- 
ers, but he did things differently and added 
PCs to his Mac setup. He explains that 
there were a number of applications he 
needed that were not available for the Mac. 
"And there are some applications that just 
don't run as well on Mac as they do on 
Windows," he adds. 

Reasons To Consider Integrating 

Conversions from PCs to Macs are driven 
by several key factors including consumer- 
ization, virtuaUzation, top-down and bottom- 
up employee pressure, and the success Apple 
has had in the phone and tablet markets, 
according to Peter Frankl, vice president of 
Lifecycle Management at Absolute Software 

"Consumerization, which is related to 
Apple's success in the phone and tablet 
markets, appears to be the driving force 
for many non-standard Apple custom- 
ers," Frankl says. "For example, I recent- 
ly met with an IT executive at a large 
financial services company. He told me 
that although his company is a '100% 
Windows and BlackBerry shop,' employ- 
ees have increasingly been bringing their 
own iPhones and iPads to work." The 
IT exec told Frankl that he estimated sev- 
eral thousand iOS devices were on his 

There are situations where PC/Mac 
integration is a logical choice. The first 
instance is in industries where Mac 
applications are traditionally used, such 
as for graphic design, publishing, and 
advertising. In those situations, the edi- 
torial is likely done in a PC format while 
the design is likely to be created using 
a Mac. Second is in K-12 school set- 
tings. Whereas the administrative offices 
may use a PC environment, the comput- 
ers the children use in classrooms are 
often Macs. Many families also are PC 
households, and the children need to 
be able to switch easily between plat- 
forms to complete their classwork while 
at school. 

Wily Some Don't integrate 

There are also companies that should 
consider integrating but don't. "The pri- 
mary reasons companies avoid the switch 
are initial cost of ownership," Frankl says. 
"Macs tend to have a higher ICO, although 
many customers tell us that the total cost 
of ownership is, in fact, lower for the Mac. 
Many of our customers who have remained 
100% PC have cited operating system 
training and support staff training as rea- 
sons to not switch to the Mac." 

"There is an uptick in cost if you are 
an all-PC environment and you bring in a 
few Macs," says David Linton of Arobase 
Group ( "You 
either have to have your IT department 
be trained on both the Mac and the PC, or 
you have to hire an outside consultant to 
do the job." 

However, the learning curve shouldn't 
be too difficult if the company does 
decide to provide training for its IT 

Key Points 

Conversions from PC to Mac are driven 
by several key factors. 

Integration is about letting the employees 
use the tools they think are best or they 
are familiar with. 

Traditionally, Mac and PC environments 
have not played nicely together. 

with the software, learn where the con- 
trol panel is, and make that OS learn to 
talk to all of the mail servers. 

Although it may not be difficult to learn 
the new OS, it can be time-consuming, 
Linton says. After breaking down costs, 
some enterprises realize it is less expensive 
to hire an outside support company than 
train or hire full-time Mac OS experts to 
complement the PC OS environment. 


There are certainly challenges to inte- 
grating PCs and Macs in the same envi- 
ronment. "Traditionally, Mac and PC 
environments have not played nicely 
together," Lofgren says. 

That's a problem that Lumin's Belkofer 
faced in his integration. He installed one 
of the virtualization products necessary for 
the integration, as the new OS will work in 
a virtualized environment. The integration 
worked just fine, he says, until recently, 
when he loaded a newer version of the 
Mac OS. Since then, the integration has 
been slow to adjust. "Getting the applica- 
tions you need is the easy part. The tricky 
part is getting things to react the way you 
want them to," he says. 

Another major challenge is convinc- 
ing your IT staff that the times have 
changed, making them realize tools do 
indeed exist to manage Macs as efficient- 

"There is an uptick in cost if you are an 
all-PC environment and you bring in a 

r n n \ / ■ 1 I I j_ I ly and in a scalable environment just 

Tew Macs. YOU eitner nave to nave your i uke Windows computers. "The employ- 
ees are usually prepared for, and in fact 

IT department be trained on both the demanding, the change, proprietary PC 

' software used to be the biggest hurdle, 

Mac and the PC, or you have to hire an iL^ecTseVpra'liw^^^^^ 

■ ■I |i 11 I ii "L-JJ management, patch management, power 

OUTSICle consultant to OO tne JOD. management, imaging, asset inventory, 

all of the facets of lifecycle management 
are automated and scalable just like on 
the PC side." 

If your enterprise has not integrated 
OS platforms or has resisted the change, 
Lofgren says it might be time to recon- 
sider. "We're seeing an increase in Macs 
entering the corporate environment," he 
says. "Enterprise is moving in the direction 
that will let employees use the OS platform 
that they want." ia 

- Arobase Group's David Linton 

network at any given time. At first, the 
company banned the devices, but man- 
agers realized that wasn't an acceptable 
policy and could even result in employee 
retention issues. "To that end, the com- 
pany is now in the process of defining 
a support mechanism for Apple devices 
and even considering allowing PC-to-Mac 
conversions," Frankl adds. 

Anders Lofgren, GroupLogic's (www vice president of prod- 
uct management, adds that the deci- 
sion for PC/Mac integration depends on 
enterprise needs. "For some companies, 
the Mac is the best way to get the work 
done," Lofgren says. "It is about letting 
the employees use the tools that they think 
[are] best or that they are familiar with. 
And it can increase productivity." 

staff. Before integrating systems, Linton 
says IT departments should purchase a 
few computers that have the new OS. 
The person responsible for servicing that 
OS would need to live on that system 
until he learns it thoroughly. He says 
that person should familiarize himself 

Virtualized Environment 

Lumin Consulting's Spencer Belkofer offers a few tips enterprises should consider before 
moving the OS platforms into a virtualized environment. Begin by researching the different 
ways to create a virtualized OS, and then decide what is best for your situation. Don't forget 
to note all costs involved to perform the integration and to sustain the new virtualized envi- 
ronment. Don't let the research intimidate you. It's easy to overthink the process. Then, after 
you've considered your options, use the recommended settings on the products and adjust 
as needed. 

August 12, 2011 

Page 33 



Building New Applications For The Cloud 

Good Infrastructure & Test Environments Contribute To Success 

Developing applications for the cloud brings a host of new concerns to the table. Is 
your team prepared to support users on a new platform? Can your infrastructure handle the 
increased demand? We've rounded up some tips to help ensure that your team — and your 
data center — is ready to build applications that make the most of cloud technology. 

Establish A Test Environment 

Doug Durham, principal and CTO at 
Nebraska Global (, 
says that traditional testing environments 
involving on-premises labs don't completely 
address cloud requirements. "When transi- 
tioning to cloud-hosted environments, teams 
may be tempted to continue to use these on- 
premises labs for doing quality assurance of 
the systems prior to deployment to the cloud," 
Durham says. He cautions that teams often 
spend too much time in on-premises labs at 
the expense of building and deploying to a test 
environment in the cloud. 

"There will obviously be a cost associated 
with hosting your QA and staging environ- 
ments in the cloud, but deferring this testing 
until you're close to your launch date invites a 
delay in your release as a result of unanticipat- 
ed integration issues that would only be identi- 
fied in a cloud environment," Durham says. 

Consider The Cloud-Readiness 
Of Supporting Systems 

Cloud applications may place a new level 
of demand on underlying systems or parts of 
the data center infrastructure, and forgetting 

to take these supporting players into account 
could hamper your application's perfor- 
mance or usability. "The other piece that's 
really important, that a lot of people don't 
think about when they initially start looking 
at a cloud deployment, is how to deal with 
resources that don't or cannot become part of 
that cloud," says Ruston Vickers, founder and 
executive vice president of research and devel- 
opment at ITKO ( 

He points to infrastructure pieces such as 
large mainframes and explains, "You've got 
to take that stuff into consideration, because 
you may not get the benefits you're looking 
for from the cloud if the systems of record 
underneath are not able to handle that type 
of elastic demand." 

Learn To Manage 
Off-Premises Operations 

Managing applications and operations in 
the cloud is different than in the traditional IT 
infrastructure, and a data center may find the 
new environment unfamiliar if its experience 
base has been limited to on-premises opera- 
tions. "If you are in an organization where IT 
and operations [are] separate from product 

development, I think it is imperative to incor- 
porate this new paradigm into your build, 
deployment, and support planning early on in 
your development," Durham says. "I could 
see where the excitement over pushing your 
applications to the cloud can cause some peo- 
ple to defer some of these important details 
until the end of their development cycles." 

Remember Your SLAs 

New cloud applications often bring in dif- 
ferent types of customers, such as mobile 
users, and the new dynamic could affect how 

your team maintains its SLAs. "When you 
have a whole bunch of different consum- 
ers coming in, they're all going to rely on 
those contracts to stay valid and appropriate," 
Vickers says. He stresses the importance of 
developing applications in a way that ensures 
performance will scale with demand. "Now 
the contracts for these services and apphca- 
tions may change based on the devices or the 
particular type of consumer, but in order for 
you to ensure that certain ones don't break, 
you've got to make sure you can validate in 
an automated fashion." 

Best Tips 

Maintain monitoring and diagnostics. Cloud infrastructures may be robust, but the applications 
aren't immune to performance and availability issues. "I still feel it is extremely important to monitor 
the health and performance of cloud applications just as you would with your on-premises sys- 
tems," says Doug Durham, principal and CTO at Nebraska Global ( 

Avoid vendor locl(-in. Ruston Vickers, founder and executive vice president of research and 
development at ITKO (, says the cloud is in a state of rapid evolution. He encour- 
ages developers to be wary of proprietary technologies and to "try to build as agnostic as you 
can from an application perspective, so you can move if you need to." 

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August 12, 2011 


I IBM Finishes Strong Second Quarter 

IBM reported strong second-quarter earnings 
that beat analysts' expectations. Net Income 
Increased 8% to $3.7 billion; revenue jumped 
12% to $26.7 billion. Operating profits per 
share jumped 18% to $3.09 per share. The 
company's systems and technology revenues 
rose 12%, software revenue increased 10%, 
and business service revenue rose 1 0% to 
$15.1 billion. In a positive sign for future busi- 
ness, the company also gained $14.3 billion in 
new contract signings, higher than most ana- 
lysts' predictions. IBM also said that revenue 
from products and services related to cloud 
computing will double by the end of the year. 

I AOL Reorganizes Management 

Jeff Levick, head of AOL's global advertising 
and strategy, will leave the company in AOL's 
latest management reorganization. GEO Tim 
Armstrong, an ad executive at Google before 
taking over at AOL in 2009, announced the 
changes in an internal memo. Levick was 
one of Armstrong's initial hires. Ned Brody 
will replace Levick in the new position of 
chief revenue officer and president of the 
company's advertising unit. Lauren Hurvitz, 
head of corporate communications, and Kathy 
Andreasen, head of HR, will also depart. 
Armstrong also announced that the compa- 
ny's marketing and corporate communications 
teams will merge into a single unit to be led by 
Maureen Sullivan. 

I Sustainablllty Benefits 
Of Ttie Cloud Reviewed 

The Garbon Disclosure Project released a 
study concerning the sustainablllty agenda at 
large, global firms. Gompanies with revenues 
totaling $1 billion or more and with cloud solu- 
tions in place were reviewed in an effort to 
find cloud computing benefits; this included 
Dell, Gitigroup, Boeing, Juniper Networks, and 
eight others. According to the study, if these 
large companies dedicate 69% of their infra- 
structure, platform, and software budgets to 
cloud services, GO2 emissions would be cut 
by 85.7 million tons annually. The study pre- 
dicts this budget allocation will be reached by 
2020. Along with these sustainablllty efforts, 
companies are considering cloud solutions to 
lower costs — many anticipate cloud services 
will reduce their costs by 40 to 50%. 

I Open Cloud Initiative Pushes 
For Open Standards 

The Open Gloud Initiative, an advocacy orga- 
nization for open cloud computing standards, 
officially launched at OSGON 201 1 . The OGI 
is pushing for open cloud standards that will 
protect users' freedoms but still allow cloud 
vendors to make a profit. According to the 
OGI board of directors, cloud services should 
be interoperable with other services, be tech- 
nologically neutral, have lowered barriers 
to entry or exit, be non-discriminatory, and 
offer open standards for formats and inter- 
faces. Once it has fully defined open cloud 
standards, the OGI plans to accredit cloud 
products and services, which can then use the 
OGI badge as a differentiator. 



The Benefits & First Steps For Switching To A Converged Network Fabric 

Research groups such as Forrester 
have been touting the convergence of 
SANs and LANs at the enterprise level, 
pointing out that companies can benefit 
from lowered hardware costs and simpler 
management. But the approach isn't for 
everyone. Challenges can crop up in fore- 
casting, implementation, and even cabling, 
so it pays to plan ahead and create a suc- 
cessful transition strategy. 

Benefits To Convergence 

Most traditional IT environments con- 
sist of two separate infrastructures, SAN 
and LAN, and each has its own distinct 
architecture, notes Matt Theurer, senior 
vice president of solutions architecture at 
Virtustream ( 

"This type of environment can be dif- 
ficult to manage when scaling up and 
often requires two separate administrative 
groups to maintain," he says. "Converged 
network fabrics, however, merge SAN and 
LAN into one infrastructure and have the 
ability to increase data center efficiency 
and reduce management costs." 

He adds that this streamlined environ- 
ment can double throughput, lower admin- 
istrative costs, greatly reduce the number 
of physical hosts, and simplify data cen- 
ter management overall. Enterprises can 
also save on major budget busters such as 

communication networks, underutilized 
capacity, and too many resources dedicated to 
managing both SAN and LAN infrastructures. 
By implementing a converged network, man- 
agers can strategically align both under one 
single administrative group. 

Converged network fabrics can also be a 
compelling strategy for enterprises consider- 
ing a move to a cloud environment, because 
they reduce the number of physical connec- 
tions per host, Theurer adds. "By reducing 
the physical infrastructure and simplifying 
data center management, converged network 
fabrics can help position enterprises for a 
smooth transition to the cloud," he says. 

Another push toward converging architec- 
tures can be an aging SAN switch, Hronek 
adds. When it comes time to look for replace- 
ments to the switch, a converged setup may 
make the most sense. "The transition can be 
easy to do, as the converged switches sup- 
port the normal SAN technologies of Fibre 
Channel and iSCSI," Hronek says. "So, it nor- 
mally just means running cables to different 
places to achieve the new design." 

First Steps 

Before implementing a converged net- 
work fabric, it's important to understand the 
existing communications network and stor- 
age network loads, Theurer advises. Data 
center managers must understand not only 

Key Points 

Bringing SAN and LAN together can 
lower administrative costs, streamline 
an IT environment, and simplify data 
center management. 

Gonvergence can be a compelling option 
for enterprises considering a move to a 
cloud environment, because it reduces the 
number of physical connections per host. 

Before implementing a converged network 
fabric, it's important to understand exist- 
ing communications network and storage 
network loads and to examine endpoint 
devices to verify that they can handle 
potential new load requirements. 

converged fabric, you must examine the 
endpoint devices to verify that they can 
handle the load," he says. "Storage devices 
especially can put 'back pressure' on the 
fabric and source load devices. All of this 
data will help you determine the end ben- 
efit for your particular IT environment." 

As with any major technology shift, the 
first step toward convergence is to make 
a plan. Hronek notes that in addition to 
knowing what virtualization, speed, and 
storage requirements are needed now, it's 
a good idea to look a few years into the 

"Converged network fabrics, however, merge SAN and 
LAN into one infrastructure and have the ability to 
increase data center efficiency and reduce 
management costs." 

■ Virtustream's Matt Theurer 

power and cooling because a converged 
setup combines switches into one unit. 

Convergence can also bring faster speeds, 
adds Mike Hronek, networking solutions 
architect for CDW ( "When 
we are talking about the converged setup, 
we are almost always talking about 10 giga- 
bits," he says. "Most people moving to this 
setup are currently only using 1Gb or bond- 
ed 1Gb lines to the servers. So the speed 
benefit will be there from the start." 

Another benefit is cabling, which often 
gets overlooked by managers looking at the 
strategy, Hronek believes. Due to speed, 
VLANs, redundancy, and SAN links, serv- 
ers have had eight, 10, 12, or more cables 
coming out of them. With a converged 
setup, organizations can do the same thing 
with just two cables, he notes. 

Determining Need 

Converged network fabrics can be an ideal 
solution for enterprises looking to significant- 
ly scale up their IT infrastructure, Theurer 
says. He notes that data centers in tradition- 
al IT environments often have complicated 

the data transfer rates on both sides, but also 
the packets per second on the communica- 
tions side and the input/output operations 
per second, or I/Ops, on the storage side. 

"Once you understand the storage and 
network traffic that will be crossing your 

future. "Luckily, many of the converged 
switches are scalable, but it is good to have 
an idea of what your data center would 
look like before doing this," he says. "This 
way, you don't get a solution that doesn't 
fit that vision." y 

Common Missteps In Convergence 

Some overlooked factors that can crop up when making the transition to a converged SAN and 
LAN environment: 

Failing to design for high availability. On a converged fabric, all data is flowing through a 
relatively small number of devices. Ensuring a sound, redundant design is critical. 

Looking only at the next year for needs. A converged LAN/SAN solution should be in the 
data center for at least three to five years if done correctly. 

Not sizing for growing workloads. This is especially true in a virtualized/cloud infrastructure, 
and virtual server sprawl compounds the issue. Even in cases where the virtual infrastructure 
was properly sized and configured for network and disk I/O during the initial deployment, most 
organizations see dramatic growth in their virtual infrastructure over time. 

Not understanding the underlying traffic patterns. Enterprises must analyze data transfer 
traffic from storage systems and packet transfers from communications systems to determine 
what additional demands will be placed on the converged network's bandwidth. 

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August 12, 2011 

I Kundra Warns Of An "IT Cartel" 

Federal CIO Vivek Kundra has some strong 
feelings about the state of IT in the federal 
government, and recently spoke out on the 
subject. Kundra, who will be leaving his post 
this month, warned of the dangers of open 
data access and of an "IT cartel" of vendors. 
He says that a small number of companies 
are benefiting from government contracts, 
and are doing so because they understand 
how the procurement process works and can 
take advantage of that knowledge. He also 
shared that the U.S. government, now served 
by 2,000 data centers, would be better served 
with just three. 

I Juniper Taps Microsoft's Muglia 
To Lead Software Strategy 

Robert Muglia, formerly Microsoft's presi- 
dent of Servers and Tools, has been tapped 
as the coordinator of overall software strat- 
egy for Juniper Networks. His official posi- 
tion will be vice president for the Software 
Solutions Division. Duties in his new posi- 
tion include overseeing Juniper's "end-to- 
end software strategy." The new division will 
allow the company to consolidate a number 
of formerly independent software initiatives 
in order to better integrate those consid- 
ered vital for the company. It has been this 
software arm of Juniper's business that has 
set the company apart, according to Kevin 
Johnson, CEO of Juniper. 

I Search Engine Use Affects Memory 

Researchers from Harvard, Columbia, and 
the University of Wisconsin released the 
study "Google Effects on Memory," which 
details the ways in which search engine use 
limits the amount of information our brains 
retain. Study results show that because 
consumers believe information will always 
be easily at hand through the use of Bing, 
Google, or others, there is less need to actu- 
ally remember information. According to 
researchers, the Internet is a form of external 
or transactive memory — stored outside the 
body on the Web or on computer hard drives. 
All segments of the tests confirmed that 
when data can be accessed later, people 
don't remember it as well. 

I Feds Issue Government 
Teleworker Security Guidelines 

The Office of Management and Budget is 
stipulating new guidelines as part of the 
Obama administration's telework policy. 
The guidelines deal with protection of exter- 
nal IT systems and safeguarding wireless 
and other telecommunications capabilities 
used by federal teleworkers. The guide- 
lines will support activity made possible by 
the Federal Telework Act of 2010, which 
codifies activity the federal government is 
already engaged in. The document itself 
partners with a 41 -page document from 
April 201 1 that deals with how to manage 
employees who are eligible for telework and 
take that option. Stipulations are that agen- 
cies and departments must control IT sys- 
tems while the employees work, protecting 
agency information. 


Improve Business 
Productivity With UC 

How Unified Communications Can Alter Your Business Landscape 

Communication is key to any success- 
ful business, but it can ironically serve as a 
hindrance when employees rely on disparate 
forms of communication. The concept of UC 
(unified communications) seeks to bridge the 
gap between these disparate types by creating 
a cohesive environment that keeps commu- 
nications together, regardless of the method. 
Although UC can boost business produc- 
tivity through this innovative approach, it 
remains critical to choose the right UC tools 
and properly implement them. 

"Because there are so many forms of com- 
munication used in today's business envi- 
ronment, employees often find themselves 
isolated by their own communications and, 
therefore, hampered from proceeding expe- 
ditiously. Productivity is improved when 
employees have options of how to access 
information," says BiUie Blair, president and 
CEO of Change Strategists. 

Productivity Pinnacle 

Equipping employees with phones, 
instant messaging clients, email, videocon- 
ferencing technologies, and other commu- 
nication tools seems like a good bet to raise 

Key Points 

Unified communications systems allow 
employees to use various communication 
methods without becoming isolated from 
other employees not using the same tools. 

The size and location of business opera- 
tions plays a crucial role in identifying the 
right UC system, because not all systems 
are built or marketed the same. 

Employee input and review is critical 
to determining the functions of a UC 
system that work best in a specific 
business environment. 

accounts for the network, email, voice over 
IP, instant messaging, shared documents, 
and others. Further, organizations that 
deploy UC systems can manage access in 
a centralized location, rather than managing 
each discrete account for every user. 

The Right System 

Today's UC market is teeming with enough 
choices and technologies to mystify the 

"Once UC functionality has been completed, 
there should also be a process of adding 
employee feedback to obtain reports of what 
is working, what is not, what should be 
added, and what can be deleted or refined." 

- Change Strategists' Billie Blair 

productivity, but lines of communications 
can get lost if these tools aren't integrated. 
According to Jason Wisdom, president and 
principal of Wisdom Consulting, UC pro- 
vides access to a wealth of communications 
through one common interface. 

"For the user side, a unified communica- 
tions system is generally easier to use than half 
a dozen unrelated technologies — that is, if the 
user interface is user-friendly," Wisdom says. 
"Business processes can be far more clear- 
ly articulated, integrated, and standardized. 
Collaboration is supported where multiple 
people — often from different groups or coun- 
tries — can share data, documents, and infor- 
mation without having to rely on vital data 
that might only be kept in email which expires 
after 60 days or after somebody leaves." 

For example, Blair explains that voicemail 
requires specific attention to a multiple-step 
process that must be completed to retrieve 
the communication. However, a UC system 
can integrate voicemail with email, mean- 
ing that employees can access messages in 
a simple step or two, even during meetings. 
That type of anywhere, anytime access can 
lead to big improvements in real-time com- 
munication throughout a business. 

Productivity benefits also extend to the 
administration side. Wisdom notes that 
it's far easier to configure one account on 
a UC platform than to configure separate 

average organization looking to bring UC into 
its fold. However, a wise first step is to gather 
in-depth input from employees on what types 
of access would be useful and what types 
would amount to cosfly fluff, Blair says. 

'This win require having the IT [team] pro- 
vide a clear overview of the options and a 
comparison of what each provides, ease of 
use, etc.," Blair says. "Some will be worth 
the effort of connectivity; others will not. And 
I would suggest that the IT folks make the 
options presentation to management before 
taking it to the employees [because] IT folks 
often become enamored with the technology 
and can lose sight of the practicality of usage." 

The size of both the organization and 
the UC system is an important factor, as 
well. For example. Wisdom notes that a 
10,000-employee organization might need 
a large-scale UC system, but a 100-person 
organization will not, and there are compa- 
nies and products that speciaUze in small to 
midsized businesses. He also advises poten- 
tial UC customers to consider all of their 
locations, because those with significant 
European and Asian operations won't fare 
well with a UC system that focuses primar- 
ily on the North American market. 

Eugene Lee, CEO of Socialtext (www, says that another key to 
choosing the right tools is integration, 
because businesses need to choose tools that 

wUl work with their other enterprise applica- 
tions, mobility ecosystem, company direc- 
tory, and other elements. "You don't want 
your unified communications solutions to 
be yet another tool people need to use on 
an island of its own," Lee says. "Companies 
need to integrate social networking deeply 
with enterprise collaboration so that employ- 
ees can be connected. This gives the context 
of the who, what, when, where, and why of 
the people they are working with, building 
the level of trust they have in each other and 
increasing teamwork and work quality." 

Focus On Feedback 

Perhaps not surprisingly, deploying UC 
systems in such a way that ensures peak 
employee productivity relies heavily on a 
team effort. Blair recommends designating 
an employee committee that works with the 
IT team as it begins to bring in the UC tech- 
nology. As the team adds each connectiv- 
ity step or mechanism, the committee should 
implement a testing phase that vets the step 
or mechanism for functionality, effective- 
ness, convenience, and other factors. 

"Once UC functionality has been com- 
pleted, there should also be a process 
of adding employee feedback to obtain 
reports of what is working, what is not, 
what should be added, and what can be 
deleted or refined. And there should be 
an annual review of the process for the 
same purpose — adding, deleting, refin- 
ing," Blair says. 

Although there may be a temptation to 
use parts of a UC system in some groups 
or divisions but not others, the primary 
productivity benefits can be obtained 
only through a companywide mindset. 
According to Lee, a UC deployment wiU 
bring together certain types of different 
technologies to create one communications 
platform. "The way work gets done is by peo- 
ple working with people and tapping into each 
other's expertise and leveraging each other's 
knowledge and insights," he says. El 

Do Your Homework 

Considering the changes a unified system 
can bring to an organization's culture and pro- 
cesses, understanding the need for a system 
can be as important as selecting the system 
itself. Jason Wisdom, president and principal 
of Wisdom Consulting, says that UC systems 
require a significant installation process that 
can catch unprepared businesses by surprise. 
Not only should companies question why a UC 
solution is necessary and whether its objectives 
can be covered through other needs, but they 
should also approach the market with caution. 

This is still an evolving field," he says. "Many 
of the brand names are still ramping up their 
UC offerings and working out the kinks. 
Don't feel the rushed frenzy to convert over 
unless you see significant upside In doing 
so. I believe unified communications will only 
become more common and widely accepted 
in the future. But because this Is such a grow- 
ing field, the top provider three years from 
now may not even exist today." 

August 12, 2011 

Page 37 



Buying Tips: 

Data Center 



Cleanliness is important, and never 
more so than when talking about your 
company's data center. As Rich Hill, presi- 
dent of Data Clean Corp. (www.dataclean 
.com), points out, "Application of ISO 
14644-1, Class 8, and management of 
coarse and fine particles suggests that a 
data center should be as clean as possible." 
This means that any contracted cleaning 
service must be equipped to "remove 
visible contamination for aesthetic 
value and remove coarse and fine 
contamination which, if disturbed, 
could reasonably contribute to 
excessive airborne contamination," 
Hill says. 

Experience required. Not all 
cleaning is created equal. Although 
janitorial services may do an excel- 
lent job of keeping offices and work- 
spaces free of standard-fare workplace 
debris, they are usually not equipped 
to clean data centers, an undertaking 
that requires specialized training and 
years of experience. "A professional 

data center cleaning company will be one 
that has many years of experience clean- 
ing data centers, utilizes industry standards 
for cleaning, and can provide assistance 
with customized maintenance plans for 
your particular site," says Kevin Vickery, 

Buyers' Checklist 

detailed scope of work. 


Get a 

(^Require that employees be 
^ and drug-screened. 


Check the work in progress periodically. 

your data center. 

president of ProSource Mission Critical 
Services ( 

Typical services should include sub- 
floor plenum cleaning, raised floor clean- 
ing, equipment surface cleaning, ceiling 
cleaning, and subfloor concrete encapsu- 
lation. A professional data center cleaning 
company will be dedicated to providing 
these kinds of services, whereas even the 
best janitorial service will not be able to 
provide them. 

Pricing. Hector Gallardo, senior account 
manager at Plenum Cleaning Services 
(, notes that 
whereas you can expect to pay from 50 
cents to $1.20 per square foot for profes- 
sional data center cleaning, few commer- 
cial janitorial services could provide those 
services at any price. Gallardo also cau- 
tions against taking the inexpensive way 
out: "The lowest bid is not necessarily pro- 
viding the level of service you want and 
need," he notes. 

Due diligence. Gallardo further recom- 
mends asking whether the cleaning com- 
pany's workers are full-time employees 
or contracted temps, requesting a dem- 
onstration, and asking for a customer 
satisfaction guarantee. Keep in mind the 
following: Get a detailed scope of work, 
including insurance, equipment, and 
materials; ask if employees are back- 
ground-checked and drug-screened; 
check inside the plenum and on the 
underside of the access floor tiles for 
cleanliness; ensure that all tiles are 
lifted and cleaned on all sides, espe- 
cially concrete-filled waffle tiles, 
which often have concrete residue 

Key Terms 

Airborne contamination. Gaseous and 
particulate contamination that can lead to 
equipment failure; often gauged by 
particulate sampling. 

ISO 14644-1. An International standard 
for cleanrooms and controlled 

Particulate migration. The movement of 
contaminants from one sector or piece of 
equipment to another, often as a result 
of the contaminant changing form as It's 
crushed and spread. 

Plenum. An enclosed space (often 
beneath floors or In ceilings) used for 
HVAC, cabling, etc. 

from the manufacturer and other contami- 
nants; and do not allow anyone to use liq- 
uids (or machines that require liquid) to 
clean your data center. Last but not least, 
says Gallardo, be sure to periodically check 
the work in progress. 

Keep it clean. Once your data cen- 
ter is cleaned to your satisfaction, you 
should do your part to ensure that it stays 
as clean as possible. Hill says: Don't 
allow food or drink in the data center, 
place contamination control mats at 
all entrances, and don't allow dirty carts 
or materials inside the data center. If 
drilling inside is necessary, appropriate 
safeguards must be employed to limit 
migration of contaminants. 01 

Attention Data Center Professionals 

Where do you go to find the 
newest products available? 

Check out each issue for . . . 


< Articles with vaiuabie product overviews and data, 


Quicl( rundowns of new data > 
center-reiated products, 

[Tie PnxessafPiitixl Peluse sectKxi 1 

< New Product articles fiiied 
with in-depth information. 

then go to and take advantage of our online 
search tools to find even more in-depth information! 


Page 38 

August 12, 2011 


Data Center Cleaning Services 

Controlled Contamination Services Data Clean 

Data-Tec Systems 


'tllllllHIISI !lt)l[l! 

Specializing in 
worl<ing with data 
centers of all 
sizes, Controlled 

Services can clean the most sensitive components to rid 
your data center of fine particles, residue buildup, and 
other contaminants. Professionals will clean server rooms 
with the latest micro-cleaning techniques. Controlled 
Contamination Services performs background checks 
on its own employees to ensure that your facilities and 
equipment are In the right hands. 

• Services for UPS rooms, computer rooms, and network 
control centers 

• Proper cleaning materials reduce electrostatic charges 
and protect sensitive environments 

• Cleaning services also disinfect raised floor areas and 
command centers 

• Removes dust that air filters can't catch 

Best For: Data centers with sensitive equipment that 
needs cleaning. 


For more ^ j_ 

than 30 ^p^J^JI 
years, Data 
Clean has 

been trusted by thousands of controlled environments 
worldwide. Data Clean specializes in maintenance and 
the identification, cleaning, and remediation of contami- 
nation that costs you where it counts: reduced productiv- 
ity, customer satisfaction, downtime, and lost revenue. 

• Specializes in controlled environments: data centers, 
computer rooms, and cleanrooms 

• Full-service branches located in the United States, 
Canada, Mexico, Saudi Arabia, and Asia 

• Flexible scheduling 24/7 

• Dedicated workforce of highly trained and uniformed 

• 100% satisfaction guarantee 

Best For: Data centers that demand detail-oriented 
cleaning, regular maintenance, and post-construction 


Data-Tec Sys- 
tems specializes 
in servicing a 
variety of IT- 
related facilities, 

including computer rooms, sen/er rooms, print facilities, 
MDF rooms, item processing rooms, and even general 
office areas on raised flooring. Data-Tec Systems has 
been providing maintenance services since 1991 and can 
care for equipment, tile, subfloor, and access floor clean- 
ing as a complete package. Data-Tec Systems employs 
trained technicians who know how to manage delicate IT 
equipment while cleaning data center rooms. 

• Periodic computer room exterior shell cleaning 

• Access floor tile surface cleaning with pretreated, 
environmentally safe cleaners 

• Subfloor tack cloth wipe-down 

• Access floor Installation and replacement 

Best For: Data centers that utilize multiple rooms. 

Premier Solutions Co. 



Since 1997, 
Premier Solu- 
tions Co. has 
provided DCM 
(Data Center 

Maintenance) to the industry, gaining a 97% Excellent 
rating along the way and generating a 99% client reten- 
tion rate over the past five years. Premier Solutions Co.'s 
comprehensive approach to DCM eliminates contami- 
nants within your data center environment, protecting 
your valuable IT assets from the intrusion of particulates 
such as dust and dirt. Boasting an extensive crew training 
program. Premier Solutions Co. conforms to ASHRAE 
TC9 specifications, has adhered to a 100% uptime policy, 
and has cleaned more than 10 million square feet of data 
center flooring. We exceed your expectations! 

• Cleans raised floors, subfloors, hardware, and servers, 
including high-density servers 

• IDF/MDF rooms 

• Ceiling tile cleaning 

• Green Seal-approved products 

• Onsite cooling/power assessment 

Best For: Enterprise-level data center operations, co- 
location companies, and IT operations where security is 
maintained at the highest levels. 


Mission Critical Services 



offers mission- 
critical data 
center clean- 
ing services 

that consist of multitier, time-sequenced preventive mainte- 
nance plans for cleaning the data center's subfloor, raised 
floor, equipment surfaces, and ceiling areas. ProSource 
also offers subfloor encapsulation that includes an epoxy 
coating application to prevent subfloor plenum dust. Addi- 
tionally, ProSource offers many products to help prevent 
contamination and static build-up in the data center, such 
as contamination control sticky mats, bypass airflow grom- 
mets and blanking panels, antistatic cleaning chemicals, 
and raised floor supplies. 

• Standard service options include annual, semi- 
annual, quarterly, and monthly preventive mainte- 
nance service plans 

• Customized plans are available to meet the specific 
needs of individual facilities 

• Raised floor surface cleaning features Pro-Tek and 
Microfiber Flat Mopping System 

Best For: Data centers that want to prevent the accu- 
mulation of dust and contamination that can cause 
unwanted downtime. 


SeaIco specializes in 
cleaning and maintain- 
ing computer rooms 
and their support equip- 
ment. Whether it's 
post-construction cleaning or a preventive maintenance 
program, Sealco's sen/ices will allow your data center to 
meet today's environmental needs at an affordable price. 
Acknowledging the customer's concern for safety and 
security, all Seaico technicians receive extensive back- 
ground checks and training in data center operations. 

• 26 years in the data center cleaning industry 

• Permanent full-time employees are background-checked 
and drug-tested both before and during employment 

• AirSeal bypass airflow programs designed to decrease 
energy consumption and increase infrastructure capacity 

• Full line of computer room products 

• Zinc whisker remediation 

• Nationwide services 

Best For: Any IT environment that needs cleaning services 
performed on any scale. 




Contact: (714) 557-5800 I 

August 12, 2011 

Page 39 



R V I C E S 

Processots Product Spotlight highlights options available in key data center product categories, providing product information side-by-side for easy comparison. 


GCA Services Group 

GCA Services Group 
does more tharn simply 
clean your data center; 
it offers a host of facility 
maintenance programs 

suited for the needs of individual data centers. GCA 
Sen/ices also offers custom Green Cleaning to ensure the 
health and safety of occupants while ensuring that it uses 
the most environmentally friendly methods available. 

• Services adhere to cGMP techniques, (EST Federal 
Standards, and ISO Cleanroom Operations Standards 

• Maintains bio-pharmaceutical, semiconductor, aero- 
space, bio-safety, chemical, defense, nanotechnology, 
and optics environments 

• Sterile environment cleaning includes decontamination, 
disinfection, gown room management, lab support 
services, and more 

• The Green Cleaning program provides custodial 
effectiveness assessments, sustainable cleaning 
processes, and certified sustainable chemicals while 
complying with GREENGUARD and offering Green 
Seal-compliant products 

Best For: Environmentally conscious data centers. 

Paragon International 



Mission Cn'tical Environment Specialists 

more than 30 

million square feet of critical environments annually, including 
medical, pharmaceutical, micro-electronic cleanrooms and 
data centers. Uniformed, meticulous technicians routinely 
exceed ISO 1 4644-1 for cleanrooms and thus help assist 
clients to cut costs by eliminating downtime. Every staff 
member is familiar with the hazards associated with critical 
environments and understands the sensitive nature of data 
center and clean room equipment. All staff members are 
trained by an Atlanta-based operations team, and there are 
employees in place to help with critical environment clean- 
ing across the United States. All chemicals used have been 
custom-formulated for Paragon and are ESD where neces- 
sary. Paragon also offers free mini-audits to help assess the 
health of your data center and offer suggestions on where 
improvements can be made. 

• Post-construction cleaning, access floor cleaning, 
disaster recovery, equipment cleaning, and microelec- 
tronic equipment decontamination 

• ESD concrete sealing using custom formulated sealer 

• Pre- and post-cleaning environmental reports and par- 
ticle counts 

• Air cooling efficiency auditing and custom cooling solutions 

• Pest and rodent remediation 

Best For: Companies with cleanrooms or critical environ- 
ments of any sort — data centers, pharmaceutical environ- 
ments, and medical or critical environment manufacturing. 

Plenum Cleaning Services 

Plenum Cleaning 
Services cleans 
data centers, 
telecom centers, 
and MDF and IDF 
rooms, as well as 
rooms in accor- 
dance with ISO 14644 standards, without introducing any 
liquids or scrubbing machines that require liquid. Plenum 
Cleaning Sen/ices can customize a data center cleaning pro- 
gram to meet your business and budgetary needs. Available 
services include cleaning of plenums, access floor tiles (all 
sides), access floor frames, vinyl composition tile floors (strip 
and wax), hardware, equipment, cages, fences, overhead 
cable trays, lights, furniture, and wall fixtures. The company 
also offers post data center construction cleaning. 

• Improves the static dissipation properties and prolongs 
the condition of the high-pressure laminate access floor 

• Lowers cooling costs by reducing air density and 
improving air quality by removing 99.999% of dust, 
pollen, mold, bacteria, and any airborne particles with 
a size of 0.12 micron or larger 

• Prolongs the lifetime of hardware and equipment by 
maintaining optimal operating conditions, including 
airflow and temperature 

• Improves aesthetics 

• Provides unsurpassed service and offers a 100% 
customer satisfaction guarantee 

• References available with written estimate 

Best For: Preventing costly downtime related to thermal 
shutdown as a result of components overheating due to 
dust and debris buildup. 


SPEC-CLEAN provides 
continuous maintenance 
programs and post- 
construction specialized 
cleaning that's based 

on the needs of your data center or critical environment 
with flexible scheduling and full-time trained technicians. 
SPEC-CLEAN services include exterior and interior hard- 
ware cleaning, HEPA vacuuming of the subfloor, and 
reconditioning the surface of raised floor and non-raised 
floor environments. SPEC-CLEAN also provides environ- 
mental follow-up site reports, emergency cleaning, and 
zinc whisker remediation. 

• Complete cleaning of exterior and interior of server 

• HEPA vacuuming takes care of dust on exterior 
cabinets, monitors, and flat surfaces 

• Client walk-throughs to ensure that you're 100% satisfied 

• Cleaning solutions used are approved for data centers 
and mission-critical environments 

Best For: Data center managers who like reliable, detail- 
oriented deep cleaning 

Specialty Cleaning Services 

Specialty Cleaning Sen/ices 
can effectively clean data 
centers, while also taking 
care of cleanroom, industrial 
lighting, acoustical ceiling tile, and post-construction 
cleaning. Offering five basic sen/ices. Specialty Cleaning 
Sen/ices uses HEPA-filtered vacuums, lint-free dust 
cloths, and sterile cleaning agents to complete commer- 
cial cleaning tasks such as exterior hardware cleaning, 
top-of-floor cleaning, underfloor plenum cleaning, above- 
ceiling cleaning, air sampling, and environmental reports. 

• Heavy-duty cleaning for post-construction facilities 

• Cleanroom sanitation for large facilities 

• Water-based, nontoxic cleaning materials for acousti- 
cal ceiling tile 

• Services are available for scheduled intervals through- 
out the year 

Best For: Data centers that want detailed, hands-on 
professional cleaning services. 

Sterile Environment 

sterile Environment Tech- 
nologies is a national leader 
in data center cleaning that 
brings cleanroom-level pro- 
tocols to data centers, com- 
puter rooms, sen/er farms, and other sensitive critical and 
high-tech environments. SET3 can clean data centers of all 
sizes that require cooling efficiency, maximum uptime, and 
healthy air for employees. In addition, Sterile Environment 
Technologies is a highly sought-after consulting and ser- 
vices firm that can audit your facility's needs and provide 
specific sen/ices such as belt debris, zinc needle, and 
Halon/FM200 remediation services; onsite interior electron- 
ics/tape/motherboard decontamination; antistatic subfloor 
surface sealing; and tacky mat provisioning. 

• Provides cleaning services for subfloors, server cabi- 
nets, racking, access floors, antistatic wax surfaces, 
open ceilings, ceiling plenums, and more 

• Highly trained and experienced managers and technicians 

• Cleanroom-approved chemicals and equipment to ensure 
the long-term safety and health of your environment 

Best For: All critical environments that follow Federal 
209E and ISO 14644 standards. 

Page 40 

August 12, 2011 


Lack Of 

Cloud Education 
Prevents SMBs 
From Understanding 
Its Benefits 

Small businesses need better education 
about cloud computing, according to the 
results of Newtek Business Sen/ices' Small 
Business Authority Market Sentiment Survey. 
The survey polled 1,000 respondents in June 
to learn about SMB perception of cloud com- 
puting benefits. Almost half (48%) of those 
sun/eyed indicated that they don't think cloud 
computing will help cut overall IT costs, 20% 
said cloud computing will make a difference, 
and 32% hadn't yet made a decision. 

Barry Sloane, president and CEO of Newtek 
Business Services and The Small Business 
Authority, says that the SBA finds it "somewhat 

self-serving and interesting that most business 
owners feel that their data and critical business 
information is secure." He says he was most 
surprised by how few small-business owners 
in the survey believed cloud computing would 
lessen IT costs. 

"We believe most business owners and 
managers in the small and medium-sized 
business space do not appreciate what a full, 
safe, secure, and compliant structure or facil- 
ity should be," Sloane says. "I think the busi- 
ness owners in many instances are afraid of 
the unknown as well as the potential cost to 
pursue this level of security. Most businesses 
that make an attempt to have critical busi- 
ness data and functions secured would be 
surprised at how a cloud computing solution 
could help them and reduce their costs." 

Sloane says that a general deficiency of 
knowledge regarding the advantages of cloud 
computing is to blame for the belief that a 
cloud structure won't save money. "It is actu- 
ally the lack of data and knowledge regarding 
cloud computing which leads business owners 
to question the effectiveness or efficiency of 
cloud computing," Sloane says. "If business 
owners were educated with IT cost savings 
and benefits, they would be informed of how 
the cloud can help reduce their expenses." 

Other Findings 

The survey also found that owners of small to 
medium-sized businesses are more likely to 
choose a Microsoft cloud computing product 
(42%) than to rely on Apple's iCIoud (15%) and 
Amazon's cloud offering (8%). 'The significance 
is that Microsoft, despite losing some market 
share and popularity, continues to be the domi- 
nant player in the business space and for small 
business," Sloane says. "Product and branding 
changes do occur, but over long periods of time." 

Which software applications are significant to 
SMBs in the current market? In order of impor- 
tance, they are email (43% of respondents); 
Web applications and e-commerce (26%); sales 
generation software, CRM, and database man- 
agement (17%); and storage and backup (14%). 



Choose A Data Center 

Get The Best Help For Your Money 

Relying on consulting services is 

sometimes a necessity and not a mat- 
ter of ciioice for enterprises tliat lack IT 
resources. Even if a lack of money or 
manpower is not an issue, a consultant 
can help enterprises complete projects on 
a much cheaper budget compared to what 
hiring new staff or extra training would 
otherwise cost. 

However, hiring a consultant does do 
not come without risks. Between security 
problems, contractual disputes, and other 
potential issues, a working relationship 
with a consultant can go bad very quickly. 
Here are some ways to use third-party 
consultants successfully while avoiding 
common pitfalls. 

Know Who Else 

Might Come To The Party 

A consulting firm might pass the selec- 
tion process with flying colors, but often- 
times they will later hire third parties 
to complete work at your enterprise. A 
crucial question to ask during the hir- 
ing process is whether a consultant will 
outsource any of the work. "Suppose 
they are outsourcing firewall installa- 
tions or other [sensitive] data manage- 
ment tasks and are giving the keys to 
the kingdom to someone else," says Joe 
Malec, the St. Louis chapter president 
of ISSA (Information Systems Security 
Association). "You want to make sure 
that you know who all the consultants 
are. You need to be concerned about 
who might provide access support for the 
consultant firm and to be able to closely 
track their activities." 

Get A Service-Level Agreement 

One way to make sure that a consultant 
will meet the terms of a work contract 
while meeting your enterprise's security 
requirements is to form an SLA (service- 
level agreement), says Johnnie Konstantas, 
director of product marketing for the secu- 
rity business unit at Juniper Networks 

"SLAs can take the form of a commit- 
ment to provide reports of all access activ- 
ity, weekly or monthly," Konstantas says. 
"[They can also agree] to restrict their 
access to certain types of traffic. Options 

to inspect and secure allowed traffic should 
also be scrutinized." 

An SLA should also certify that the con- 
sultant's work will be regulation-compliant 
and adhere to all applicable laws and man- 
dates. "If regulatory compliance is part of 
the set of requirements for the hosted data, 
then the customer will want to know that 
any features and services [a consultant] 
provides can extend to help meet reporting 
requirements," Konstantas says. 

The SLA should also cover a wide 
range of areas. "An SLA might cover 
response times to an inquiry and make 
sure that [outstanding] support questions 
will not exceed three hours, network 
availability will be 99.9%, and all access 
to resources will be restricted to appro- 
priate use," Konstantas says. "Reports 
should also be provided." 

Establish Contingency Plans 

The terms of an agreement should 
specify that the consultant has to fix any 
problems a contractor might cause by not 
respecting the agreement. "You cannot 
expect to be able to fall back on a few 
simple statements should major work 
be required after the event, so define 
the various levels of problems and how 
these will need to be remedied," says 
Clive Longbottom, service director for 
business process facilitation at Quocirca 

The contract should also state that the 
consultant might need to pay financial 
damages in the event that the enterprise 
loses money if the contractor does not 
respect the contract. Specifying these stip- 
ulations in the contract can help to ensure 
that there are fewer arguments after the 
event, Longbottom says. 

Adding damage clauses to a contract is 
especially important when dealing with 
small firms or individual consultants. "A 
small company or individual will have less 
capability to be held financially liable for 
any problems, so insisting on professional 
indemnity insurance and the level of it is 
key," Longbottom says. 

Provide All The Necessary Info 

It can be difficult to find the right bal- 
ance between disclosing more sensitive 


■ Don't haggle yourself out 
of quality work. You might 
be able to get a consultant 
to lower fees for a job or get 
a rebate by being a stickler 
about the terms of a contract, 
but being too aggressive when 
trying to shave costs from a 
contractor's job can backfire. 
"The best consultants are 
often overbooked, and you 
do need to assure they are 
focused on your project," says 
Rob Enderle, principal analyst 
for the Enderle Group. "Pay- 
ing them a bit more to assure 

they aren't juggling too many 
accounts rather than negotiat- 
ing down to a point where they 
have no choice but to over- 
commit would be wiser than 
the penny-wise, pound-foolish 
decision to do the opposite." 

■ Look at certificates. 

Although IT certification is 
not necessarily a deciding 
factor, having certifications in 
the areas related to the job 
holds some weight. In addi- 
tion to relevant work experi- 
ence, certification represents 

a minimum benchmark to 
help judge whether a con- 
sultant is qualified for certain 
tasks. "There are a lot of new 
technologies, and certifica- 
tion helps demonstrate that 
they have some learning and 
an understanding of what is 
going on," says Joe Malec, the 
St. Louis chapter president of 
ISSA (Information Systems 
Security Association). "If you 
have certification for specific 
firewalls, for example, you at 
least know that they are certi- 
fied for those appliances." 

Smartest Tip: 

Hire A Consultant 
Like You Would 
A New Employee 

In many respects, an individual consultant 
will work in your data center like any in-house 
admin would. Therefore, it's practical to use 
a selection process that is close to what is 
used when hiring a new employee. This is 
especially important when dealing with con- 
sultants who are sole proprietors. 

"The real problems start when you look for 
deep domain expertise that may come from 
a one-man band or a small limited-liability 
partnership. Here, I'd advise that every con- 
sultant be regarded as a pure independent 
and that you have to regard each one as if 
they were an internal employee," says Clive 
Longbottom, service director for business 
process facilitation at Quocirca (www.quo "You will need to carry out back- 
ground checks on them, and if they refuse 
to allow you to do this, then they are not the 
ones for the job. You will want to see proof 
of any qualifications they claim and written 
references from previous projects and be 
able to talk to firms that they have worked for 
in the past." 

Most Practical Tip: 

Get An Audit 

The consultant gives an estimate, does the 
job, and sends the bill. However, no one in 
the IT department has the expertise to check 
that the job was done absolutely correctly. 
One way around this potential conundrum is 
to hire an auditor who can review the work 
contract details before the work begins and 
check that the job meets the terms of agree- 
ment once completed. "The capability for the 
company to have all work checked is key, no 
matter what the size of organization you are 
dealing with," Longbottom says. "Being able 
to call in an external and preferably indepen- 
dent auditor to check work should be built 
into the contract." 

information than what consultants need to 
know and preventing them from getting 
their work done because they do not have 
all of the information and access to the 
data center that they require. Despite the 
risks, however, it's important to make sure 
consultants have the tools and information 
they need to do their jobs. 

"Often, due to confidentiality rules, 
consultants are not provided with enough 
information to make well-founded deci- 
sions, and the end result can be worse 
than if a well-informed but less quali- 
fied employee made the call," says Rob 
Enderle, principal analyst for the Enderle 
Group. "It is important to realize that the 
effectiveness of the consultant is tied tight- 
ly to how much critical information they 
are given access to." □ 

August 12, 2011 


Page 41 


Outsourcing As 
An Opportunity 

Fear Of Job Loss May Be Misplaced, But Outsourcing Does Require A New Mindset 


and applications are getting outsourced 
to colocation facilities and SaaS and 
cloud providers, plenty of IT people, 
already stressed about the current econ- 
omy and downsizing within their organi- 
zations, worry it's only a matter of time 
before their own jobs get outsourced. 

Benjamin Pring, vice president at 
research firm Gartner, says that many 
CIOs and other IT professionals are 
using financial or capability analyses to 
justify the status quo, their own roles, 
and their own cost space. '"What am I 
going to do if somebody else is going 
to manage the servers and my job is 
running the servers? If we replace our 
CRM application with, 
the one I used to support?' Those ques- 
tions are very much in people's minds," 
Pring says. 

But much of this fear may be misplaced. 
According to Pring, outsourcing has the 
potential to free IT and data center man- 
agers from having to slog through rou- 
tine processes. Moreover, SMEs will still 
require IT support, no matter how much 
they have outsourced, just to manage and 
integrate these disparate resources. 

Nevertheless, you may need to alter 
your mindset if you want to leverage out- 
sourcing to your advantage. 

What vs. How 

Laef Olson, CIO at RightNow (www, previously worked as CIO 
of travel Web site Orbitz, which used sev- 
eral cloud-based solutions to handle com- 
modity tasks. "At the end of the day we 
[Orbitz] were going to build our own air, 
car, and hotel booking engine. Our abil- 
ity to use cloud solutions let us focus our 

acknowledges that most IT leaders and 
staff need to overcome psychological bar- 
riers to outsourcing. "Most of us are server 
buggers. We like to see our servers, touch 
them, power them up, and do that kind of 
stuff, even though we aren't really in the 
server room that much," Stahl says. 

But with colocation, for example, you 
now have to learn how to manage that 
vendor. "Instead of ready, fire, aim, it's 
now ready, aim, and fire because you 
need to schedule your changes through 
that intermediary," Stahl says, adding that 
doing so causes most organizations to 
improve their processes. 

But Stahl warns against IT departments 
going to the opposite extreme and assum- 
ing that they can ignore anything they 
have outsourced. "That's just not true. 
Even if you've given daily operations 
tasks over to a vendor, you're ultimately 
responsible for the performance, uptime, 
and security of your [system]," he says. 
"Communicating upcoming changes with 
that vendor [and] holding them account- 
able requires a higher order of skills than 
just being the best geek with the cleanest 
T-shirt in the room." 

Making Sense Of The Mundane 

Outsourcing servers, applications, or 
certain other processes does make sense 
from an IT perspective. "Cloud solutions 
can bring higher levels of service than you 
would normally be able to afford, given 
your corporate priorities," Olson says. 

In addition, outsourcers can scale ser- 
vices in a way that companies usually 
can't match. "If you have a spike in 
traffic, you may not have maintained 
enough capacity on-premises to deal 
with that, but for most cloud providers. 

Key Points 

Organizations care more about what IT is 
providing than how it is being provided. 

Outsourced solutions usually can offer higher- 
quality, more efficient services than even a 
large enterprise can provide on-premises. 

To benefit from outsourcing, you need to 
learn new skills and use available time and 
resources to bring value to your business. 

"The expectations of your users and cus- 
tomers is that your infrastructure is going to 
be up 24/7, which if you're a small IT shop, 
makes for a long day," Stahl says. "By 
having an outsource provider handle some 
of those basic processes, you buy back time 
in your day to work on new applications 
and services unique to your business." 

The New IT Model 

According to Stahl, outsourcing not 
only lets you bring innovative technolo- 
gies to your business, it frees up time to 
improve efficiencies in ways you previ- 
ously could not focus on. For example, 
a data center manager may have accu- 
mulated help desk tickets and dealt with 
several recurring failures in a certain area. 
"Now you have the time to figure out the 
root cause of those tickets and fix it, which 
makes your users happier and keeps your 
business up and running," Stahl says. 

And as long as you view the increased 
use of outsourcing as a catalyst to develop 
new skills, including such non-technical 
ones as vendor management, your job may 
turn out to be more integral than you pre- 
viously envisioned. 

Outsourcing not only lets you bring innovative 
technologies to your business, it frees up time 
to improve efficiencies in ways you previously 
could not focus on. 

energies on the things that added the most 
value to our organization from a core busi- 
ness perspective," Olson says. 

Similarly, Pring points out that cus- 
tomers don't buy products or services 
from a given company because its HR 
payroll or email service is handled bet- 
ter than its competitors. "While these 
routine back-office tasks are important, 
they don't differentiate in competitive 
terms," Pring says. 

"Ultimately businesses care about 
what IT is delivering, not how they are 
delivering it," Olson says. "They want 
IT to move beyond defining its existence 
by running the hardware itself and focus 
on adding value to the business, and if 
you're adding that value, your job will 
be protected." 

Darin Stahl, lead research analyst at 
Info-Tech and a long-time IT professional, 

the spikes of one tenant just isn't a big 
deal," Olson says. 

And given that most SME IT depart- 
ments are minimally staffed, outsource 
providers can give you time savings that 
can free up time to bring about business 
improvements that would not have been 
previously possible. 

"Realistically, there will be more pres- 
sure on internal IT people to rescale, 
upscale, and develop new capabilities, so 
you need to be aware that the water is get- 
ting hotter and not find yourself overtaken 
by boiling water in a few years' time," 
Pring says. "But then that's the nature of 
life in competitive market conditions." . 

Start With Colocation 

Info-Tech analyst Darin Stahl says that SMEs often start outsourcing through colocation 
because continually upgrading equipment can be expensive and time-consuming and 
because colocation facilities typically offer access to better data communications and multi- 
homing than SMEs can provide in-house. 

"[The SME] may still own and manage the equipment, but they're no longer the directable 
screwdriver," Stahl says. "Although they're still essentially responsible, somebody else is 
now pressing the big red button to reset [the hardware]." 

I RIM Cuts 2,000 Jobs 

BlackBerry maker Research In Motion an- 
nounced that it will cut 2,000 jobs, many in the 
United States. The job cuts will likely offset the 
company's lackluster sales in the U.S., where 
consumers prefer Apple's iPhone and Android- 
based smartphones. The company says it will 
shift senior administrative roles within the com- 
pany and will eliminate redundancies. Shortly 
after this announcement, the company's COO 
announced his retirement. As RIM shares con- 
tinue to flounder, the company released a state- 
ment saying it will reallocate resources, focusing 
on the highest growth opportunities. All affected 
employees were said to have been notified within 
a week of the announcement, which will affect 
about 1 0% of the company globally. 

I Botnet Seems Indestructible, 
Infects 4.5 Million 

TDL-4, a botnet that has already infected 4.5 
million PCs worldwide, has been called practi- 
cally indestructible by Web security research- 
ers at Kaspersky Labs. The botnet is said 
to be using the most sophisticated malware 
technology that exists today. The malware 
is practically undetectable on a PC, as the 
botnet uses a rootkit to hide out on users' 
systems. Simply removing the malware after 
detection also proved to be a difficult task. 
Peer-to-peer file-sharing networks have been 
exploited, as well as several other rogue sites, 
by the TDL-4 botnet. The majority of infected 
PCs are located in the United States. 

I Intel Profits Beat Expectations 

Intel reported stronger-than-expected results, 
thanks to increased sales to business cus- 
tomers that are updating their data centers 
to keep up with cloud computing demands. 
Intel's net income rose 2% to $2.95 billion; 
revenue increased 21% to $13 billion. Data 
center sales grew 15%, and PC sales grew 

I I %, despite reports that the PC market is 
weakening due to increased tablet sales. CEO 
Paul Otellini says he expects the company's 
revenue to grow in the mid-20% range for the 
year, and Intel told investors to expect rev- 
enue of $14 billion for the current quarter. 

I Intel Names New Chairman 

Intel announced that Andy Bryant will become 
the company's new chairman next May. Bry- 
ant joined Intel in 1981 and served as the 
company's CFO for 13 years; he is currently 
the chief administrative officer. To prepare 
for the transition, Intel's board elected Bryant 
to the new position of vice chairman of the 
board, where he will serve with current chair- 
man Jane Shaw. Shaw will retire from the 
board of directors next May, and Intel's board 
is expected to elect Bryant chairman at its 
annual meeting that month. 

I laaS Market Increase Predicted 

In-Stat researchers forecast a boost in the 
laaS (infrastructure-as-a-service) market In 
the next four years — predicting it will reach 
$4 billion by 2015. Cloud applications have 
continually grown in popularity, and In-Stat 
predicts small businesses in particular will 
likely adopt laaS solutions, as it is the fastest- 
growing segment today. In-Stat says the small 
business segment will increase public cloud 
spending from $2.1 billion in 2010 to $6.6 
billion in 2015. According to the research, all 
public cloud computing, including laas, SaaS 
(software as a service), and PaaS (platform 
as a service), will grow 153% by 2015. 

Page 42 

August 12, 2011 


Layoffs Slowing; 
IT Leads In Hiring 

Despite increases in company downsizing 
in the United States over tlie past couple of 
months, the overall midyear pace of layoffs 
is the lowest since 2000, according to global 
outplacement consultancy Challenger, Gray 
& Christmas in its latest report on job cut 
activity among American businesses. 

There have been 245,806 announced layoffs 
thus far in 201 1 , with the state of California 
(35,1 14 job losses) and the government sec- 
tor (77,591 ) taking the top spots for states and 
industries, respectively. Also of note is a spike 
in Aerospace/Defense cutbacks, partly due to 
the end of the Space Shuttle program at NASA. 
So far this year, the sector is turning loose 
20,857 workers as compared to 6,121 last year. 

That said, according to CEO John Challenger, 
'The tech sector, particularly in California, is 
doing very well." 

IT-related sectors fared better than many in 
the midyear U.S. job cut tally. The Electronics 
sector was 14th in overall reductions with 
1 ,048 job cuts. Computer jobs fared better in 
16th place, with 877 severances. Finally, the 
Telecommunications sector has shed just 480 
jobs to come in at the 20th position. 


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The IT sectors also ranked highly in announced 
hiring plans. The Electronics category plans to 
add 2,900 positions, topping all sectors in overall 
hiring intentions. The Computer sector came in 
second with a pledge to add 2,31 8 to its head- 
count. Telecommunications took fourth place 
with 1 ,500 hires slated. 

"If they haven't already, some tech firms may 
run into supply-chain issues resulting from 
the earthquake in Japan," Challenger notes. 
"But, the impact on hiring should be minimal. 
Employment gains in the sector should contin- 
ue to be steady, particularly for top performers 
with in-demand skills." 

Going Forward 

At press time, the uncertainty surrounding 
the national debt ceiling was the biggest fac- 
tor looming over the recovery, according to 
Challenger. "However, it would take a pretty 
significant shock to ignite a sudden surge in 
layoffs," he says. "The biggest risk is continued 
weakness in hiring, which makes it very difficult 
for the recovery to gain any momentum. We are 
approaching the tipping point in this recovery." 

The CEO advises SMEs to appraise their 
policies regarding employee retention. "Now 
is definitely the time to review your retention 
strategies to ensure that you hold on to your 
best talent going fon/vard," he says. "Not only 
are other companies starting to eye your 
workers as potential candidates, but your 
best workers may be starting to explore their 
options with other employers." 


Of Special Interest To Health Data Centers 

The Benefits & Challenges 
Of EHRs 

How Electronic Health Records Are Impacting Health-Based Data Centers 

Depending on whom you ask, EHR (elec- 
tronic health record) systems can cause major 
IT headaches, but they can also provide clini- 
cal and financial benefits. Some users might 
complain to IT managers about the effective- 
ness of EHR systems, while others praise the 
systems because they make their jobs much 
easier and promote better patient care. Either 
way, EHR systems are being implemented 
around the world, and they are impacting data 
centers at health institutions. But where are we 

Key Points 

EHR (electronic health record) infor- 
mation sharing will improve quality of 
care, reduce duplication and costs, and 
improve patient safety and security. But 
these benefits will take time to material- 
ize and require that providers be incentiv- 
ized to install and adopt EHRs. 

Managing data is a challenge that will 
continue to grow over time as other care 
providers make the transition to digital 
records. Managers must cope with the 
security and access requirements that 
emerge with digitized medical records. 

According to a Dell sun/ey, 83% of 
hospital executives have either fully 
implemented or are in the process of 
implementing an EHR system that is 
compliant with meaningful use standards. 

sitting with implementation? And what are the 
biggest challenges healthcare data center and 
IT managers are facing? 

The Benefits 

Dave Marchand, CSO for Dell Services 
Healthcare (, says EHRs are 
benefitting health care in many ways. "The 
top priority for any patient-related technol- 
ogy is to improve overall quahty of care. One 
of the most important benefits of EHRs is 
the ability to prevent small human errors that 
can cause major medical mistakes. Another 
major benefit of EHRs is the ability to prevent 
duplication of tests by allowing for the sharing 
of information between hospitals, physicians, 
labs and specialists, Marchand says." 

Yet another key benefit of EHRs, says 
Marchand, is their portability. He adds, 
"Doctors and nurses can now quickly and 
securely upload important patient informa- 
tion via mobile devices that fit into their lab 
coat pockets or through thin-client devices 
that are connected to the network virtually." 

Rick Ratliff, connected health lead with 
Accenture Health (, 
says EHRs enable new strategies in care 
management, fostering higher-quality, more 
efficient, and less expensive patient care. 
Ratliff notes, "As more and more data is 
generated and connected within an EHR 
system, providers will be empowered to bet- 
ter manage specific patient populations." | 

Can't Wait 

The major reasons EHR implementations 
can't wait goes back to the benefits, says 
Marchand. "EHRs and the information shar- 
ing they enable will improve quality of care. 

reduce duplication and costs, and improve 
patient safety and security. However, these 
benefits will take time to materialize and 
require that providers be incentivized to 
install and adopt EHRs," he says. 

According to Ratliff, the HITECH Act 
(Health Information Technology for Eco- 
nomic and Clinical Health, part of the 
American Reinvestment and Recovery Act 
of 2009) dictates that U.S. hospitals must 
implement and demonstrate what is called 
"meaningful use" of electronic medical 
records by 2015. "The act requires healthcare 
organizations to hit measurable EMR [elec- 
tronic medial records] benchmarks to qualify 
for incentive payments — and to avoid stiff 
penalties," Ratliff says. "Beyond technol- 
ogy implementation, meaningful use requires 
75% of hospital clinicians to demonstrate 
consistent use of advanced EMR compo- 
nents, including computerized physician 
order entry, physician documentation, and 
closed-loop administration." 

Ratliff says EMR strategies represent a 
huge IT infrastructure effort, and the mean- 
ingful use requirement raises the stakes 
even higher for hospital leaders and health 
care. He says by Accenture' s estimates, 
nearly 90% of hospitals over the next three 
years will invest to install or upgrade their 
EMRs in an attempt to meet the govern- 
ment's meaningful use requirements. 

Impacting Data Centers 

The growth in electronic-based health- 
care information that needs to be stored digi- 
tally is absolutely affecting data centers, in 
Marchand' s opinion. "When you think about 
the amount of data generated through digital 
imaging technology, pathology records, and 
EHRs, just to name a few, you're looking 
at an explosion of data storage and sharing 
requirements that data center managers must 
address," he says. "Consider medical imag- 
ing data as an example: This data is projected 
to increase from 28% of all data in 2010 to 
35% of all data in 2015 [according to ESG 
Research Report]." 

Marchand continues, "Managing data is 
a challenge that is difficult today, but one 
that will also continue to grow over time 
as more doctors and other care provid- 
ers make the transition to digital records. 
Managers must also cope with the secu- 
rity and access requirements that emerge 
with digitized medical records." He says 
healthcare providers will want enhanced 
and remote access, and patients will want 

Biggest Cliallenges 

to ensure their medical information is safe 
and secure — whether in the doctor's office 
or at the hospital or laboratory. 

Ratliff says that although Accenture 
has not conducted research on the specific 
impact to data centers, the company esti- 
mates that transitioning to an EMR system 
averages an 80% increase in IT operat- 
ing expenses. "By Accenture' s estimates, 
roughly half of U.S. hospitals are at risk 
of incurring penalties when enforcement 
begins in 2015," he adds. 

Implementation Challenges 

Last fall, Dell conducted a survey of 
hospital executives, of which 83% had 
either fully implemented or were in the 
process of implementing an EHR that was 
compliant with meaningful use standards. 
In fact, Marchand says there are very 
few hospitals that aren't moving toward 
implementation at this time. "According 
to a senior executive/IT executive study 
conducted earlier this year by HIMSS 
(Healthcare Information and Management 
Systems Society), only 2% of respondents 
have failed to begin planning to use an 
EHR [system]," he says. 

Marchand says that although not every- 
one has reached the point of full or partial 
implementation, most hospitals are at least 
evaluating their options. "We are also see- 
ing physician groups, both large and small, 
asking more questions about implementa- 
tion processes and beginning to make pur- 
chase decisions," he says. 

In addition, Marchand says that focus- 
ing on training and support is an impor- 
tant step in the implementation process. 
"Sometimes the 'people' side can be more 
challenging than the technical side because 
introducing a new technology requires a 
behavioral change. Healthcare providers 
have many demands on their time, and it 
requires an additional time commitment to 
learn a new technology," he says. 

Marchand says, like providers, IT manag- 
ers also have many demands on their time. 
In addition to managing their daily tasks on 
a limited budget, they have to ensure the 
healthcare facility is meeting compliance 
requirements. Therefore, IT managers need 
to be provided with options to meet their 
organizations' specific needs, whether build- 
ing or refreshing infrastructure onsite, or 
providing offsite solutions that alleviate the 
burden placed upon managers, allowing them 
to focus on other pressing demands. 

Here are the biggest EHR (electronic health record) challenges healthcare data center and IT 
managers are facing, as presented by Rick Ratliff, connected health lead with Accenture Health 

Planning. Accenture estimates healthcare organizations underestimate the time and cost of 
implementing EMR systems as much as 100%, in some cases. 

Health IT talent shortage. Healthcare organizations are experiencing a significant shortage of 
qualified IT professionals to meet the demand associated with EMR implementation and support. 

Creating a culture to support ElVIR/EHR adoption. IT managers need to ensure 75% of clini- 
cians are actively using advanced health IT effectively. 

August 12, 2011 

Page 43 



Counterfeit Concerns 

Careful Shopping & Research Are Required To Sidestep Potential Problems 

Although buying used or refurbished 
equipment can be a great way to get good 
gear while keeping costs down, it can 
also be a treacherous experience thanks to 
counterfeiting. It's been reported that fake 
chips, routers, network modules, and other 
hardware cost the IT industry as much as 
$100 billion per year, but there are ways 
to protect yourself and your company from 
getting bogus goods. 

Keep a close eye out. Hardware equip- 
ment is especially at risk for counterfeit- 
ing, especially that with recognizable, 
higher-margin brand names. Because of 
the goodwill built up by those companies, 
counterfeiters don't mind investing more 
money into making good fakes, according 
to Joyce Tang, a principal consultant with 
CompTIA Security-H ( 
"It's not as easy to spot these fakes, par- 
ticularly if they're branded as refurbished 
and packaged in generic boxes or bulk 
plastic casings instead of original packag- 
ing," Tang says. 

For those that are branded as new and are 
in their original packaging. Tang says, pay 
close attention to the quality of the printing 
and check for spelling errors. Typos and 
poor printing quality should be a hint. 

Know who you're dealing with. Another 
reliable hedge against receiving counterfeit 

equipment is plain old legwork: Researching 
distributors and retailers can go a long way in 
keeping from getting burned. 

"Make sure you're buying from a rep- 
utable company that's been in business 
awhile," says Joshua Levitt, managing 
director of "That might 
seem obvious, but you'd be surprised at 
how many companies don't do that bit of 
due diligence. Get references and make 
sure they stand behind their product, 
including warranties." 

"Researching the reputation of the seller 
is [priority] No. 1," agrees Rob Holmes, 
CEO of "Most com- 
panies that sell refurbished equipment 
have an eBay store. The nice thing about 
those is that they're reputation-based. I've 
bought some refurb product for my busi- 
ness, and if a company has an eBay store, 
it gives you a chance to check out what 
customers think of them." 

For the extra-cautious, however, 
steering clear of even a regulated but 
far from foolproof retail environment 
such as eBay might be worthwhile, says 
Levitt. "You can always report [counter- 
feit sales] to the authorities, but if you 
bought it on eBay or someplace similar, 
you're buying at your own risk to an 
extent," he says. 

Know the risks and recourses. Un- 
fortunately for customers, in many cases 
there's little recourse once a counterfeit 
component has been discovered, aside 
from junking it and being more careful 
next time. You can still request a refund 
from the vendor if the product's bogus 

' status is detected early enough; if the 
vendor is an honest seller that unwit- 
tingly got stuck with bad gear, they 
will sometimes take the loss to keep 
your business. 

However, says Tang, it may be months 
before you may run into mysterious stabil- 
ity issues and degraded performance from 
a counterfeit piece of equipment. "Often 
times, they still don't know it's a fake," 
she says. "With low-volume purchases, 
there's almost hardly any recourse, [but] 
with high-volume purchases where the 
source of the counterfeiter or a retailer of 
counterfeit products can be traced, the FBI 
may then get involved." □ 

Find Used & Refurbished Equipment 

For Sale 

Once you've made the decision to purcliase used or refurbished equipment, finding the equipment 
you need is easy with Processoi's online Data Center Products For Sale Database. 

From Processoi's home page (, you can search for a specific part number, 
mal<e, model, or description. Enter the information in the appro- 
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ment. If you don't see the particular piece you're looking for, 
scroll to the bottom of the search results page to conduct a more 
detailed search. There, you can search by part number, model, 
price, location, and more. 


Don't l<now the specific part number or model? Use 
the drill-down search on the Processor home page 
to view results from specific manufacturers. Simply 
click the manufacturer name, and you'll see a list of 
all equipment listings from that manufacturer. 




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August 12, 2011 

Upcoming IT Events 

Network With Your Peers 
At These IT Training & Association iWeetings 

Across The United States 


Oklahoma City 

Aug. 16 


Southwest Missouri 

Aug. 16 

VIVIware User Group 

Aug. 16, 8 a.m. to noon 
Platform Labs 
1275 Kinnear Road 

Columbus, Ohio 


Northern Virginia 

Aug. 18, 5:30 p.m. 

St. Louis 

Aug. 25, 5:30 p.m. 
Crowne Plaza Clayton 
7750 Carondelet Ave. 

St. Louis, IVIo. 

Data Connectors 
Tech-Security Conference 

Aug. 25 

Pittsburgh Marriott City Center 
112 Washington Place 
Pittsburgh, Pa. 

Search Optimization Series: 
Google Analytics 

Aug. 31, 10 to 11:30 a.m. 
New Horizons Cincinnati 
10653 Tech woods Circle 
Cincinnati, Ohio 



Sept. 1 , 5:30 to 8:30 p.m. 
Platform Labs 
1275 Kinnear Road 

Columbus, Ohio 

Central Plains 

SepL2, 1 p.m. 
Wichita Marriott Restaurant 
9100 E. Corporate Hills Drive 
Wichita, Kan. 


Research Triangle Park 

Sept. 8 
University Club 
4200 Hillsboro St. 

Raleigh, N.C. 

Data Connectors 
Dallas Tech-Security 

Sept. 8 

CHG Cityplace Conference Center 
2711 N. Haskell, Suite 100 

Dallas, Texas 

/events/201 1/09dallas/inv_ex.asp 

Data Center World 

Sept. 11 to 14 
Orlando World Center Marriott 
Orlando, Fla. 

Cloud Computing User Group 

Sept. 12 
Platform Labs 
1275 Kinnear Road 

Columbus, Ohio 

Central Texas 

Sept. 15, 11 :30 a.m. to 1 :30 p.m. 
Marie Callender's Restaurant 
9503 Research Blvd. 
Austin, Texas 

Data Connectors 
Washington, D.C., 
Tech-Security Conference 

Sept. 15 
Washington, D.C. 

ISSA Northern Virginia 

Sept. 15, 5:30 p.m. 

SIM Minnesota 

Sept. 15, 2:30 p.m. 
Northland Inn 
7025 Northland Drive N. 
Minneapolis, Minn. 

BiCSI Fall Conference 

Sept. 18-22 
MGM Grand Hotel & Convention 
Las Vegas, Nev. 
www. bicsi . rg/fal 1/201 1 

Oklahoma City 

Sept. 20 


Southwest Missouri 

Sept. 20 

AFCOM Central Texas 

Sept. 22, 11 :30 a.m. to 1 :30 p.m. 
Marie Callender's Restaurant 
9503 Research Blvd. 
Austin, Texas 

St. Louis 

Sept. 22, 5:30 p.m. 
Crowne Plaza Clayton 
7750 Carondelet Ave. 

St. Louis, Mo. 


Sept. 27 
356 Fighter Group Restaurant 
4919 Mt. Pleasant Road 
North Canton, Ohio 

Data Connectors 
New York Tech-Security 

Sept. 29 
11 Fulton St. 
New York, N.Y 
/events/201 1/09NewYork/inv_ex.asp 



Oct. 3 to 7 
Javits Convention Center 
New York, N.Y 

VMware SLED 

Oct. 6 
Platform Labs 
1275 Kinnear Road 

Columbus, Ohio 

Central Plains 

Oct. 7, 1 p.m. 
Wichita Marriott Restaurant 
9100 E. Corporate Hills Drive 
Wichita, Kan. 


Research Triangle Park 

Oct. 13 
University Club 
4200 Hillsboro St. 

Raleigh, N.C. 

Data Connectors 
Columbus Tech-Security 

Oct. 13 
Ouest Conference Centers 
8405 Pulsar Place 
Columbus, Ohio 

AITP Oklahoma City 

Oct. 18 


Southwest Missouri 

Oct. 18 

PMI Group 

Oct. 19 
Platform Labs 
1275 Kinnear Road 

Columbus, Ohio 

Data Connectors 
Atlanta Tech-Security 

Oct. 20 
Atlanta, Ga. 
/events/2011 /I OAtlanta/agenda. asp 

ISSA Northern Virginia 

Oct. 20, 5:30 p.m. 

SIM Minnesota 

Oct. 20, 2:30 p.m. 
Northland Inn 
7025 Northland Drive N. 
Minneapolis, Minn. 

AITP Akron 

Oct. 25 

356 Fighter Group Restaurant 
4919 Mt. Pleasant Road 
North Canton, Ohio 

AITP St. Louis 

Oct. 25, 5:30 p.m. 
Crowne Plaza Clayton 
7750 Carondelet Ave. 
St. Louis, Mo. 

Do you have an event you'd like to see listed? 
Send an email to 

August 12, 2011 

Page 45 


Virtualization Saves Energy & Money, But At A Cost: 

Anticipated Energy Reduction May Require Additional Planning & Expense 

We all know about the upside of virtualization — the industry is abuzz with pundits and 
techies talking animatedly about how much energy, space, and money can be saved by 
going virtual. Jejf Nessen, practice director of platform virtualization at Logicalis (www, points out some of the potential gains: "Data center efficiency can be 
dramatically improved by virtualizing existing servers, consolidating and optimizing the 
number of servers handling a company's workload, " he says. "By increasing the utiliza- 
tion of each individual server, we reduce the overall number of servers required, and 
that large reduction in the number of servers, sometimes up to 95%, reduces the overall 
power consumption and heat generation. " 

A 2009 VMware white paper point- 
ed out tliat benefits of virtualization 
include a reduction in administrative 
costs, a reduction of the likelihood of 
outages, an increase in application 
availability, reduced real estate require- 
ments, and drastically shorter disaster 
recovery times. 

Gains Are Not Without Costs 

Indeed, IT and data center staff across 
the board are reporting real advantages 
to be gained by improving scalability 
and better utilizing physical servers that 
have historically been underutilized. 
But the laws of physics are immuta- 
ble, and there is a price to be paid for 
those gains. 

As a 2011 Info-Tech report points 
out, all renovation projects tend to esca- 
late, and data center projects are no 
exception. That's especially true when 
virtualization is part of the project. "The 

implementation of virtualization is often 
a trigger for a cooling renovation," says 
the report, noting that "high-density 
environments require highly efficient 
precision cooling." 

According to engineer Don Beaty, 
president of DLB Associates (www and first chair of 
ASHRAE TC 9.9, physics cannot be 
cheated, and there is no gain without 
a corresponding cost. "Virtualization 
results in a reduction of physical serv- 
ers but also an increased workload on 
the servers that host the virtualization," 
Beaty says. "For example, prior to vir- 
tualization, a rack may have a load of 
3kW, but after becoming a host to vir- 
tualization, the load on that rack may be 
lOkW or more." 

Planning for that increased load and 
for ways to dissipate the heat gener- 
ated by that load often falls short. "The 
power and cooling to the rack may have 

been fine at 3kW but may not be at 
lOkW," Beaty says. "Unless an expert 
has confirmed that the rack power and 
cooling service can handle lOkW, there 
can be some concern over the risk of 
consolidating the servers only to find 
that the virtualized rack cannot handle 
the larger workload." If that happens, 
you've just "improved" yourself into a 
serious dilemma: The improvement on 
one side of the equation results in an 
increased load on another part, a load 
for which you may not have planned. 

The need for (perhaps unforeseen) 
changes in cooling infrastructure can 
mean that upfront planning and detailed 
project scoping are needed in order 
to prevent a cascading effect on data 
center renovation projects. And that 
cascade can spread to other areas of 
the data center, thus increasing 
overall project size, scope, 
and cost. 

Anticipate Problems 
& Plan Ahead 

Other potential issues abound, 
of course: a virtual server sprawl 
akin to the physical sprawl being 
replaced in the data center, some 
genuinely confusing licensing issues, 
increased network complexity, and the 
need for high-end hardware to handle 

multiple virtual servers all come to mind. 
(Consulting firm Gartner has even docu- 
mented some instances of increased staff- 
ing requirements, rather than the expected 
decrease in staffing that one might antici- 
pate with virtualization.) 

As Beaty and other experts note, it all 
comes down to planning. There's much 
to be gained by virtualizing the data 
center, but thorough planning is neces- 
sary if you're to avoid any nasty (and 
potentially expensive) surprises. f3 

Missed Your Favorite Trade Stiow? 

Not To Worry . . . 



Stop Network 
Data Congestion 

Processor keeps you up to date 

with the newest products 

and latest technology information. 

Call (800) 334-7458 
or go to 
to sign up for your free subscription today! 

Page 46 

August 12, 2011 

Processor Solutions Directory 

Here are brief snapshots of several companies offering products designed for the data center and IT industry. 

Listings are sorted by category, making it easy for you to find and compare companies 

offering the products and services you need. 

You can find more detailed information on these companies and the products they offer inside this issue. 

To list your company and products, 
call (800) 247-4880. 

Physical Infrastructure 


AVTECH Software, founded in 1 988, is focused on mak- 
ing the monitoring and management of systems, sen/ers, 
networks, and data center environments easier. AVTECH 
provides powerful, easy-to-use software and tiardware ttiat 
saves organizations time and money while improving opera- 
tional efficiency and preparedness. AVTECH products use 
advanced alerting technologies to communicate critical status 
information and can perform automatic corrective actions. 

Products Sold: 

A full range of products that monitor the IT and facilities 
environment, including temperature, humidity, power, 
flood, room entry, and UPS 

220-6700 I 

Physical Infrastructure 



The MovinCool division of DENSO Sales California has 
pioneered the use of portable air conditioning solutions for 
a variety of North and South American markets since 1982. 
MovinCool works with a national network of distributors and 
suppliers to provide product sales, installation, and rental. 

Products Sold: 

• Office Pro Portable Air Conditioner Series for indoor 
environments such as server and telecom rooms 

• Classic & Classic Plus Portable Air Conditioner Series for 
moisture removal, outdoor and industrial spot-cooling 

• CIVI Series ceiling-mounted A/C for cooling server 
rooms, telecom closets, or anywhere space is limited 

(800)264-9573 I 

Physical Infrastructure 

• RF Code" 

RF Code's real-time asset tracking and wire-free environ- 
mental and power monitoring solutions are a critical piece 
of a DCIIVI implementation. With easy "peel and stick 
deployment" that requires no hard wiring or cabling, RF 
Code solutions provide a more efficient, cost-effective 
approach to managing IT assets and optimizing technol- 
ogy environments. 

Products Sold: 

• Active RFID asset tags and environmental sensors 

• Fixed and mobile readers 

• Software that manages data captured by environmental 
and power monitoring sensor and asset tags 

Physical Infrastructure 

Bay Tech was founded in 1976 and, since the 1990s, has 
developed unique products for remote power management. 
The company uses printed circuit board instead of wires for 
a better, more resilient connection between the data center 
equipment and the receptacle. Bay Tech provides an exten- 
sive Web site with brochure downloads, warranty informa- 
tion, and reseller support and also offers evaluation units for 
data centers. 

Products Sold: 

• Power control, distribution, management, and metering 

• Power transfer switches 

• Console management and remote site management 

(800)523-2702 I 

Physical Infrastructure 



Established in 2008, is an online whole- 
saler providing a select line of PDUs for server and net- 
worked environments. PDUs Direct's basic, metered, and 
switched Rack PDUs provide local and remote power 
management, power monitoring, and environmental 
monitoring. We pride ourselves in offering industrial-grade 
quality products at the lowest prices, with the fastest ship- 
ping (most orders shipped within 24 hours) and simplest 
purchase process. 

Products Sold: 

A complete line of metered and basic PDUs, and 20A 
switched PDUs. 

751-7387 I 

Physical Infrastructure 



Sensaphone has been designing and manufacturing remote 
monitoring systems for more than 25 years and has more 
than 300,000 of its products in use. Sensaphone's product 
lineup offers a full range of devices with a broad number of 
features and applications designed to monitor your entire 
infrastructure and alert you to changes. All product engineer- 
ing functions, including hardware and software design and 
circuit board layout and assembly, are performed at the 
Sensaphone facility in Aston, Penn. 

Products Sold: 

Remote monitoring solutions that provide email and voice 
alarm notification for problems related to temperature, 
humidity, water detection, power failure, and more. 

Physical Infrastructure 


Cyber Switching is an innovator and manufacturer of power 
management solutions used to distribute power throughout 
an entire data center, from the building infrastructure to the 
rack level. Cyber Switching products provide companies 
with quality power data throughout the data center, enabling 
them to make sound, informed decisions regarding their 
power grid. Located in San Jose, Calif., Cyber Switching 
began pioneering power distribution technologies in 1994 
and continues to design and develop innovative and techni- 
cally advanced power solutions such as the ePower, PM8, 
Dualcom S, EMC, Galaxy Series, E Series, and PS Series. 

Products Sold: 

• Intelligent power management 

• Value-added power management 

• Metered power distribution 

• Three-phase power distribution 

Energy management 
and control 

311-6277 I 

Physical Infrastructure 



> where customer service maltersj 

Rackmount Solutions' mission is to listen to the IT engi- 
neer's specific needs and deliver superb-quality, high- 
performance products through continuous product innova- 
tion and operational excellence. We pride ourselves in 
providing quality customer sen/ice, products that fit your IT 
requirements, and solid value for your money. 

Products Sold: 

• Wallmount and server racks and cabinets, including 
sound proof, air conditioned, and large cable bundle 

• Desktop/tabletop portable racks 

• Shockmount shipping cases 

• Bulk cable 

(866)207-6631 I 

Physical Infrastructure 



Since 1979, Simplex Isolation Systems has been setting 
new design standards in modular expandable cleanroom 
components, isolation curtains, hardware, and new product 
development. Fontana, Calif., -based Simplex's unique strip 
doors and mounting systems are designed for quick instal- 
lation. Simplex parts and materials perform with optimum 
efficiency, last longer, and save you money And with 
Simplex, you are always backed by industry expertise, 
product knowledge, and the best warranties in the market. 

Products Sold: 

• Cleanrooms 

• Enclosures 

Strip doors 

(877) 463-0756 I 

(877)373-2700 I 

(877) 746-7540 1 

August 12, 2011 

Page 47 

Physical Infrastructure 



Staco Energy was founded in 1937 and is one of tlie 
longest-lasting innovators of power products and services 
in the world. Our recent innovations have created the 
foundation for entry into the SIVIB data center marketplace 
through pioneered design and expertise. We are commit- 
ted to providing you with the best tailored power solutions 
for your needs. 

Products Sold: 

A full line of UPS products, including our new FirstLine 
P 80 - 125kVA UPS, FirstLine PL 10- lOOkVA UPS, 
FirstLine BMS, and related accessories and services. 

(866) 261-1191 I 


5:: bl 



With millions of licenses sold, an impressive clientele and 
a broad network of trusted partners, Blancco has proved 
to be the global specialist in the field of professional data 
destruction and computer reuse management and they 
mainly sell Certified Data Erasure software. Founded 
in 1997, Blancco Ltd. has its corporate headquarters in 
Joensuu, Finland. Besides its international offices, Blancco 
has partners in more than 20 countries worldwide. 

Products Sold: 

• Blancco Data Center Edition, Blancco Server Edition, 
Blancco PC Edition, Blancco Flash Media Edition, 
Blancco Mobile Edition 

(770) 971-9770 1 



Chenbro is a leader in enclosure solutions, selling its prod- 
ucts primarily to system integrators and OEM and channel 
partners. The company's extensive research and develop- 
ment efforts help it to keep its competitive edge and main- 
tain market leadership, with special focus on thermal, EMI, 
and acoustic solutions. Taiwan-based Chenbro has offices 
in the United States, UK, The Netherlands, and China. 

Products Sold: 

• A comprehensive line of PC chassis, server/workstation 
chassis, rackmount chassis, and HDD enclosures. 

(909) 947-3200 I www. chenbro. com 




Plixer International develops NetFlow Analysis solutions that 
monitor and report on the utilization of network resources. 
Plixer was founded in 1999 and merged with Somix Tech- 
nologies in 2006. The company's solutions provide a holistic 
view regardless of equipment vendor. Plixer works with cus- 
tomers to ensure the tools quickly help pinpoint slowdowns in 
the network and the applications that depend on it. 

Products Sold: 

• Tools for analysis and reporting of resource utilization 

• Software for monitoring and trending bandwidth usage 

• Software for alarming based on unusual or potentially 
hazardous network traffic patterns 

(207)324-8805 I www.plixer.coin 


iStarUSA' Group 

Boasting more than 20 years of experience in the indus- 
trial computing market, iStarUSA Group has made its 
mark in the design and manufacture of rackmount chassis, 
industrial power supplies, data storage, enclosed cabi- 
nets and racks, and custom power solutions. The group 
reaches a number of vertical markets via its five divisions: 
Claypower, Claytek, IStarUSA, RaidAge, and Xeal. 

Products Sold: 

• Claypower: 
Custom power 

• Claytek: Racks 
and enclosures 

Industrial chassis 
RaidAge: Data storage 
Xeal: Industrial power 

989-1189 I 



Supermicro® (NASDAO: SMCI), the leading innovator in high- 
performance, high-efficiency sen/er technology ,is a premier 
provider of advanced server Building Block Solutions® for 
enterprise IT, data center, cloud computing, HPC, and embed- 
ded systems worldwide. Supermicro is committed to protecting 
the environment through its "We Keep IT Green®" initiative by 
providing customers with the most energy-efficient, environ- 
mentally-friendly solutions available on the market. 

Products Sold: 

• Servers 

• Motherboards 

• Chassis 

Network switches • GPU servers 
Storage solutions • Embedded 
Blade servers 

(408) 503-8000 I 




Founded in 1991 , Aberdeen is a leading manufacturer of 
servers and storage options for IT departments. Aberdeen 
products can be found in many of today's high-tech corpora- 
tions, as well as government agencies, hospitals, and univer- 
sities. Aberdeen prides itself on unmatched customer service, 
open and honest communications, long-term commitments to 
working relationships, and personal and professional integrity 

Products Sold: 

• Components/parts 

• Servers (barebones, custom, rackmount, and storage) 

• Software 

• Storage (DAS, iSCSI SAN, JBOD, NAS, SAN) 

(800) 500-9526 I 


WeBuyUsedTape has been in the business of purchasing 
new, used, excess, and surplus magnetic media for more 
than 35 years. Our regulation-approved, secure data 
eradication processes and environmentally friendly 
disposal programs give organizations a safe and economic 
incentive for recycling used media. Customer service is 
one of our top priorities, backed by helpful, knowledge- 
able, and efficient team members. Obtain a no-obligation, 
confidential quote on your tape media today. 

Services Offered: 

Tape media buyback, secure data eradication, media 
disposal, and recycling 

(800) 821-1782 I 



Maryland-based dtSearch started research and develop- 
ment in text retrieval in 1988. The company is known for 
speedy adoption of new programming standards, OSes, 
and file types. Plus, it has a flexible licensing model. 
Typical corporate use of dtSearch includes general infor- 
mation retrieval, Internet and intranet site searching, and 
email archiving and email filtering. 

Products Sold: 

Text retrieval products, including: 

• Desktop With Spider • Web With Spider 

• Network With Spider • Engine For Win & .NET 

• Publish For CD/DVDs • Engine For Linux 

(800)483-4637 I 


Call (800) 334-7458 


Go to 

Page 48 

August 12, 2011 

Losing your cool trying 
to monitor heat in 
your data center? 

Then we need to talk 

RF Code cuts out the time, cost 
and frustration of installing and 
managing a wired environmental 
monitoring solution. Our wire-free 
solutions are an easy, affordable 
way to monitor temperature, 
humidity, air flow, power usage 
and more — anywhere, anytime 
you need to. Cool. 


Give us a ca 
We can help. 


See us in booth #814 
at Data Center World. 

Total SMB Solutions 

and remedial 
maintenance services 




On-Line System 

■ Economical 

■ Compact and 

■ Wide Input 
Voltage Range 


Rack & Tower 

Parallelable, Single-Phase 
Double-Conversion On-Line UPS 

■ Up to 98% Efficiency 

■ Continuous DSP Conlrol 

■ LCD/LED Mimic Panel 

Proactive Wireless 
Battery Monitoring System 

■ Lifecycle management — 
in real time 

■ Low cost 

■ Ease of Installation 

■ Alarm via email & dry contact 

■ Graphic LCD touch screen 

All UniStar single-phase UPS products 

208VAC 10-100kVA 480VAC 80-125kVA 

Parallelable, Three-Phase Double-Conversion On-Line UPS 

■ Affordable ■ Reliable ■ Up to 98% Efficient ■ Flexible 

Staco FirstLine R PL & BMS products NOW SHIPPING!